The Edward Show

E518: Alexander Mashinksy, the founder and ex-CEO of Celsius Network, pleads guilty to multi-billion dollar fraud scheme, and is sentenced to 30 years in prison.

But before Celsius, he was already se…

E517: YouTube Playlist SEO appears to be a powerful way to rank for competitive top-of-funnel keywords that require more depth.

The types of high-volume top-of-funnel keywords that require thousands …

E516: You have a list of keywords. The search engine results pages are similar for all keywords.

But the keywords sound different from each other.

When do you target keywords with one page and when d…

E515: Relating Daniel Kahneman's 8 questions to expose cognitive traps to digital marketing.

Your brain is trying to trick you.

These 8 questions will prevent you from making costly long-term mistake…

E514: How going after low domain authority sites can actually increase rankings on Google!

A user on the SEO subreddit had a client with only elite websites linking to them.

The client needed a natur…

E513: This is the best way to be a terrible marketer and to get the worst results.

From the legendary Rand Fishkin: https://moz.com/blog/the-best-way-to-suck-at-marketing-whiteboard-friday

And menti…

E513: In 5 minutes, I made a video in a café about a product I love.

The product has an affiliate program, so I used my affiliate link, masked with a catchy domain I purchased.

The video is going vir…

E511: A combination of silly gameplay and TikTok virality has resulted in 20 million downloads in October alone for “The Screaming Chicken Game.”

These mechanics are brilliant and can be copied acros…

E510: Answering whether you can and if it’s a smart investment buying the backlink and link building services offered on Fiverr.

Then giving my #1 platform for link building and obtaining reputable b…

E509: How I run SEO experiments and why every digital marketer should be doing this.

The SEO change log I keep and some of the experiments I’m running now.

This is one of the most insightful things y…

E508: How to get credible experts to write your SEO content for free and in a timely manner.

I did this to outrank the New York Times in under 5 minutes back in 2020.

I got an expert to write our SEO…

E507: The strategy Loïc Gouzer used to sell the da Vinci painting, Salvator Mundi, to Crown Prince Mohammed bin Salman (MBS) for $450,300,000.

This is a marketing and sales strategy anybody can incor…

E506: Steal this SEO strategy.

Ensure quick wins.

Takes just a few hours to analyze and set up.

Tools: Google Search Console Moz/Ahrefs/Semrush

From: https://www.reddit.com/r/SEO/comments/1gwj5hn/st…

People Making Fun of Me Leads to Sales

E505: Quick win story before I head to the airport.

How people making fun of me on Reddit lead to new people binging my videos and a non-insignificant sale.

00:…

E504: Turns out other sites can influence the way your site appears to searchers on Google.

If a bunch of sites link to your page with one word or phrase, Google might show that phrase for your page …

E503: Google’s Helpful Content Update (HCU) has been annihilating content-based sites, affiliate sites, and more.

Here’s how to identify what this looks like and how to move on if you have been hit b…

E502: People know that meme coins are dumb and carry no real value. So why are they investing billions into them?

How did the PNUT meme coin created to honor the euthanized squirrel, Peanut, grow to …

E501: 3 tools in my digital marketing toolbox I never really talk about on this show.

However, that does not mean they are not important.

The first and second tools I use weekly.

The third tool I use…

E500: As $50k/mo founder and short-form video expert Alex Slater puts it, “It doesn’t matter if your account is brand new or if you have zero followers—if you create content that hooks people, you ha…

E499: How to do search engine optimization for generative AI chatbots like SearchGPT, ChatGPT, Gemini, and Perplexity.

Summary for how to get generative AI to recommend your brand: - Use Bing Webmast…