The Edward Show

E558: Canva is going after bottom-of-funnel keywords. High user-intent keywords like, “make wedding invitation.” They’re using templates and a very cool conversion flow.

And their numbers are crazy.

…

E557: Medium.com used to be huge for Parasite SEO (using the strong web presence of another platform to rank on Google). Then it died. It died hard.

But now it is back! It is back with a vengeance. B…

E556: Kanye West put up a viral Instagram post expressing his disbelief and dissatisfaction over Adidas ranking above his website, Yeezy.com, for the search term, “Yeezy.”

When you look at his SEO, i…

E555: Methods and stories of businesses getting valuable, authoritative backlinks in crazy and creative ways.

Getting backlinks from .gov and .edu sites. Getting backlinks from major publications and…

E554: Postmates was acquired for $2.65 BILLION in 2020. This is the legendary story of how they got their first customers.

The first part of the episode is me reading how they did.

The second part is…

E553: Google is caught. Another statement that flies in the face of past statements.

Core Web Vitals do not impact SEO rankings. Nope. Sorry, they don’t.

Countless dollars, time, and effort spent try…

E552: A Google Maps engineer saw my viral video about a Local SEO exploit in Google Maps.

It’s a pretty crazy exploit, if true.

And the Google Maps engineer addressed it directly.

I checked LinkedIn …

E551: Just as the title describes, this person got 20,000 users in 3 months for his startup with only $50 and shares how he did it.

Very actionable and repeatable strategies in this one.

If you want …

E550: This guy nuked his company by getting greedy with AI generated pages after first seeing success.

This is a story mirrored by many reckless SEOs and webmasters.

I even share a story of a startup…

E549: The rules of building a personal brand have changed.

2025 is going to be great for them, but not if you waste your time with one cardinal sin.

This is what that sin is - how to avoid it - and t…

E548: More and more creators are coming onto the scene every day. People using their face and faceless AI.

So how do you stand out?

This is one basic thing to focus on and then two things people don’…

E547: Impactful, unexpected, ROI-driving, and some unusual ways to boost local SEO with Google Business Profile and more.

This is not your standard “add high-quality photos” advice. This is the exact…

E546: This guy hacked growth on Reddit to build his software as a service (SaaS) company to over a million dollars.

The strategy is straightforward, repeatable, and works for any niche and any brand.

E545: Positive Friction in apps is one of the strangest retention tricks ever.

Get people to expend more effort and it makes them stick with an app more!

Very similar to the Ben Franklin Effect. Get …

E544: One of the most basic lessons in content marketing that constantly goes overlooked.

And a lesson that, in far less time than it takes me to make a normal daily mobile video, got me something wi…

E543: Straightforward mistakes that everybody makes, including myself.

This is a good framework for what to do on social media, Instagram, TikTok, 𝕏, and what not to do.

And this comes from a real ca…

E542: SEO article spinning, also known as content spinning, is using automated means to plagiarize content in order to steal keywords from competitors.

It’s ultra black hat SEO.

This explains how art…

541: Most of my episodes are about how to do marketing for products that don’t go hyper-viral immediately.

But what about products that do?

I share three products that caught crazy fire right when th…

E540: Most people are clueless about this misconception in SEO.

Lots of digital marketers and even experienced SEOs think the best practice is to optimize for long duration on page.

It’s not.

It’s gi…

E539: Powerful strategies to grow on Instagram and convert followers in a variety of niches.

What’s covered:

- How to make an Instagram profile and Instagram content that converts. - Creative content…