Founder and go-to-market stories from the lens of a world-class marketer.
E598: How to start, grow, and monetize a newsletter - from Josh Spector, making $20,000+/month with his own newsletter.
He shares the biggest drivers of newsletter growth, what’s most and least impor…
E597: How Waqar Azeem and his team made and launched Usermaven, getting $120,260 in revenue in their first 3 weeks.
In this, we’ll cover: - How they got the idea to build this SaaS - How they got bet…
E596: First, I test if the new Grok 3 and Grok 3 DeepSearch are recommending my SEO pages for my keywords. I also test ChatGTP and other AI chatbots.
Then, I share my favorite short-term quick-win ma…
E595: Growing a business requires countless small wins that add up to some very big victories.
But there is one change that REALLY moves that needle.
It doesn’t just move the needle, it crushes it.
A…
E594: Is it a good strategy to copy your competitors’ backlink profile?
This is actually something that lots of SEOs do. It takes time, but many SEOs believe it will be worth it.
Is it, though?
Does …
E593: Everything learned from selling two information products for hundreds of thousands of dollars.
Tons of mistakes made and lessons learned.
Everything shared with graphs and exact copy used.
Less…
E592: How to make an information product (courses, ebooks, guides) that actually sells - or info products that can be used as lead magnets for other products and services.
The creator economy isn’t g…
E591: You don’t realize just how many people there are out there who are Googling, looking for what you’re selling.
These are the best keywords, and they’re ALWAYS hidden.
This episode is how to find…
E590: High link velocity is typically way better than low link velocity because it usually indicates virality and real sharing. Virality means real backlinks from top publications, without black hat …
E589: How this consumer app used 45 accounts across TikTok and a lot of trial and error to scale to over 120 million views in only 3 months.
The app is Yope, a montage app for friend groups.
Whereas …
E588: Joshua Ryan Schaver (@bagelfinagles on IG) gives his funnel for doing $20,000+/month with Instagram.
If you’re doing organic Instagram marketing, especially as a creator, or thinking about star…
E587: This SEO stopped using link insertions, and his client’s rankings increased. Why? Because most link insertions are garbage.
First, the SEO shares the different tiers of link inserts; then he sh…
E586: Google is going after spammy SEO sites that make searchers scroll and scroll to find their answers.
This is an effort to combat the poor user experience that’s been driving searchers away to co…
E585: Lots of websites are showing dramatic Helpful Content Update recoveries, back to pre-HCU levels. Is Google’s Helpful Content Update over?
It might be - Google even made an announcement on what …
E584: The story of how a YouTuber who reviews SaaS products made his own SaaS product with no code tools, scored #1 on Product Hunt, and now uses UGC and programmatic SEO to get tons of rankings on G…
E583: YouTube link for this one - https://youtu.be/IQrqrYXTs88
5 stories from the last month of this podcast, starting with the story of how Joshua Ryan Schaver was scammed by his affiliate partner.
…
E582: It took me two years of marketing this company from different angles to make me its biggest affiliate.
And it was from an angle I hadn’t tried before where I succeeded.
Sometimes the answer is…
E581: Over the last two years, the Google Helpful Content Update has been killing small and mid-sized blogs.
Just recently, it’s gotten more serious. Even HubSpot has lost 80% of its blog traffic.
Bu…
E580: Nick Musica joins the podcast! A true veteran, he’s been doing search engine optimization since 2003.
He led SEO at High Point Insurance (Now Plymouth Rock), Esurance, and Rocket Lawyer before …
E579: This is a crazy unlock you get when you’ve posted videos every day for over a year.
I discovered this only last night and am hyped out of my mind about it.
Most creators: 1. Don’t know this. 2.…