The Edward Show

E498: What causes and what triggers the Google Helpful Content (HCU).

Here are my notes, explained in the episode: -Google Helpful Content Update uses a tag, a machine learning classifier. Very littl…

E497: I was looking at one of the most expensive niches in SEO - personal injury law - and I saw something shocking.

None of the SEOs in the niche knew what they were doing.

And the ones that had som…

E496: Keida Dervishi of Soulmate Customs is making several hundred thousand dollars every month, millions of dollars a year, posting 4-8 times a day on TikTok and Instagram.

Strategy: high frequency …

E495: Brett Cohen (https://www.linkedin.com/in/brettrcohen/ add him, say you found him through this show), Executive Director, Production and Partner Experience at Forbes, comes on the podcast!

He ta…

E494: Cosine Similarity and Embeddings in SEO. What it is, how it benefits SEO, and how it also is used to sell SEO.

Cosine Similarity and Embeddings are explained in the context of SEO.

Simultaneous…

E493: In-depth research and insights on Google’s AI Overviews.

Which sources are included in AI ​​Overviews?

Do all organic results have a chance of being an AI source?

Are all sources in the AI ​​​​…

E492: How to repurpose podcasts into viral short form mobile videos for TikTok, Instagram Reels, YouTube Shorts, Snapchat Spotlight, Facebook Reels, and more.

The success of a short form mobile video…

E491: This dude has been growing Instagram accounts for five years. His most recent was grown to 1 million followers IN TWO MONTHS!

He has a super popular thread on Reddit answering people’s question…

E490: For content sites and publishers who have lost substantial organic search traffic from the 2023 and 2024 Google updates...

Especially ones who see their traffic going to Reddit and Quora...

Or …

E489: Examples of Parasite SEO on Reddit. 4 VPN affiliates. 1 Air Fryer and Misc Items affiliate. All black hat. All against the rules.

Reddit is the 3rd most clicked website on Google Search.

SEOs a…

E488: Daze Chat, a new AI messenger app backed by Andreessen Horowitz, got to 187,000 sign-ups on their waitlist before launch.

They’ve used a faceless TikTok and Instagram marketing strategy, gettin…

E487: White hat, grey hat, and black hat link building strategies. The grayscale of backlink acquisition.

If you want to learn about black hat link building and acquiring backlinks, this has a very d…

E486: SEO copywriting - what I focus on, what I stay away from, how I write, and how I use keywords.

I’ve done search engine optimization for some of the biggest companies in the world - P&G, ADP, Es…

E485: Lessons from Apple’s packaging strategy and the greatest comeback story in business.

These two Steve Jobs business stories get me hyped.

Hopefully, they will get you hyped, too.

Credit 👇 Story …

E484: Information architecture in SEO - how you show information on your website in the most straightforward crawlable way for visitors and search engines.

This episode explains information architect…

E283: This site is ranking for 223,800 keywords on Google.

6,400 keywords in positions 1-3.

What a time to be alive.

My SEO program: https://edwardsturm.com/compact-keywords/

00:00 Crazy SEO Win 00:5…

E482: I attended a 20 trillion dollar event at Cipriani Wall Street. The people in the room controlled 20 trillion dollars of invested capital.

This is what I learned.

Links mentioned in the episode …

E481: Google Search Console experienced a temporary issue today where everybody’s traffic spiked down to ZERO.

The SEO community has been in a panic.

So first, in this episode, I cover the bug.

Then …

E480: In 1975, Pepsi and Coca-Cola went head-to-head in the greatest marketing battle in history.

Pepsi ran shocking blind taste tests, showing people preferred the taste of Pepsi to Coke.

But what C…

E479: The “reply guy” formula - what I would do if I could divert attention to growing on 𝕏.

Use Premium+ account.

Niche down, articulate my niche clearly.

3 hour daily commitment. - 2 hours replying…