The Edward Show

E459: YouTube Shorts is one of the most exciting places for marketers.

Not only are Shorts great for SEO, the long tail of views is insane.

This episode gives many examples of how long it takes to se…

E458: If you go after everybody with your headline, you get nobody.

If a headline is bad, the rest of the page, ad, newsletter, etc could be great, but nobody will read it.

Headlines are the only par…

E457: Pure consistency will get any creator to a great spot.

But how do you go from just another creator to an icon who has captured the conversation?

That’s what this episode is about.

00:00 A Hit P…

E456: Bad digital marketing advice I’ve heard or hear all the time.

What to stay away from.

Who can you really trust out there in this wild world????

00:00 Bad Viral SEO Tips 01:58 Top of Funnel SEO …

E455: LinkedIn video is horrible…

For everything other than search.

The promise of LinkedIn video being great for page growth has been disproven - until LinkedIn fixes its recommendation algorithm, a…

E454: One month ago, Formula Feldman (real name, Vova Feldman) didn’t know anything about Formula 1.

Now, even without a driver’s license, his Formula 1 videos (he’s putting out 5-6 daily on social m…

E453: Private equity people and other people in financial institutions are extremely price insensitive.

On a recent My First Million podcast (https://youtu.be/qWQZpgnjlLA?si=QwGI1Qj-UdQs3N4G), Jesse,…

E452: Should you try to manipulate CTR in Google search?

First, I explain why this is even possible - the experiments that have been done and leak data that show CTR is a valued ranking signal.

Secon…

E451: How this guy was getting paid $10,000 for an hour-long consulting call, cold, with no referrals.

This was 2017, and my clients were paying this guy.

Here’s how he pulled this off.

00:00 The $10…

E450: How the Rayz mobile app scaled to $80,000 MRR and 40M+ views on TikTok with this easy, faceless video strategy.

This is a crazy one, so get your popcorn ready.

Then, how you can use this strate…

E449: TikTok has overtaken Google as the biggest search engine among Gen Z… the opportunity is huge.

It’s very easy to rank on TikTok and creators are getting lots of traffic. For example, Sabrina Ra…

E448: A fast-food titan whose 50-year-old business is doing $70,000,000 in annual revenue gives advice to a struggling entrepreneur who cold-emailed him.

The titan was so wealthy he owned a literal c…

E447: What makes a YouTube video viral. Written by MrBeast in his leaked 36-page super-dense internal company handbook.

So much good stuff in here.

If you’re active in doing content marketing on YouT…

E446: How to go viral on YouTube Shorts.

The content I’m seeing that performs really well.

How to craft a good title for YouTube Shorts.

YouTube and YouTube Shorts statistics.

This is an information-…

E445: Lars Lofgren confronts a hydra of affiliate Parasite SEO posters on Reddit. One of the affiliates is even a moderator!

Lars enters the hydra’s lair, confronts it, and tries to take it down.

But…

E444: Indie Hackers is being abused for Parasite SEO, even with lazy AI-generated articles being pushed to the homepage.

This is what I’m seeing and this is how I would improve it.

00:00 Introduction…

E443: How this entrepreneur used organic Twitter and paid ads in 2020 to launch and scale two information products - one about AWS and another about Twitter.

As well as the pricing experiments the en…

E442: How to have more pictures of you or your company appear on Google Images.

This video is especially applicable for people, where there can be lots of other people who have your name.

Brand names…

E441: A close friend had one of his best-performing 𝕏 posts of all time. But he didn’t consider going deep into the subject.

However he should have. The subject matter was highly validated.

This podc…

E440: Hope everybody stays safe out there.

This episode is about dedication to consistency.

00:00 Unexpected Trip to Warsaw 00:34 Floods in Central Europe 02:29 Thoughts About Consistency 04:57 Nervo…