The Edward Show

E478: Anybody can do this right now to build crazy FOMO.

Use featured.com to get into 3-4 publications each week. Use aipodcastmatcher.com to get in 2-3 podcasts each week.

Every 7 days, share on Lin…

E477: The performance of P. Diddy’s home website defies expected behavior.

First, we look at how DecorMyEyes manipulated Google by delivering broken products, threatening customers, and engaging in f…

E476: Something nobody tells you about SEO. The best SEOs are not SEOs.

They’re public relations people.

The problem is these people have no understanding of backlinks, keyword clouds, semantic relev…

E475: Learning link-building with journalists turned me into a cynic. It completely opens your eyes to the reality of journalism.

I watched SEOs lie to journalists, make up accreditations, and more… …

E474: The two biggest SEO epiphanies I had that quite literally changed the way I looked at the Internet.

When you understand how Google works, you understand how the Internet works.

These are the tw…

E473: How to optimize LinkedIn so that recruiters and employers reach out to you nonstop.

In 2016 I used these LinkedIn hacks to go from unemployable to super in-demand in literally within a month. A…

E472: Backlink strategies for 2024.

3 ways to build links covered in this episode: - Linkable Assets - ABC Link Exchanges - Weekly/Monthly Roundups

Important: 3 way linking (ABC link exchanges) is co…

E471: How TogetherKeys is making hundreds of thousands of dollars a month with their faceless Instagram Reels and TikTok strategy.

All videos are extremely repeatable and require little work.

Find a …

E470: Lars Lofgren (https://x.com/LarsLofgren), a true digital marketing OG, comes on the pod.

Lars was one of Neil Patel’s early employees back in 2011 and just went super viral for his exposé of th…

E469: I can’t stop thinking about how easy local marketing is.

On this episode, I specifically talk about local SEO with Google Business Profile, and local newsletters.

It’s some crazy stuff - market…

E468: Nik Hulewsky (https://x.com/CoFoundersNik) shares local marketing hacks that are overlooked and profitable anywhere. Tricks that anybody can do now.

- Local SEO and Google Business Profile Opti…

E467: This is seriously one of the most surefire ways to go viral.

Recently, I had one of my most viral videos. I share exactly how I made it and how I’ve reused the strategy time and time again.

In …

E466: Google’s First Link Bias, also called the First Link Counts Rule, is both weird and notable.

Google has a bias towards the first link on a page.

This applies to both internal links and external…

E465: This entrepreneur had a super dumb startup idea. But he went and built it anyway. And even though it didn’t make him much money, it was so dumb it went viral!

I love this - crazy ideas that are…

E464: YouTube Shorts is extending to 3 minutes.

It’s happened with Instagram Reels, Facebook Reels, TikTok Duets, Stories, pinned comments... the list goes on. When a platform introduces a new featur…

E463: 4 self-employed indie hackers who are making either tens of thousands MRR or hundreds of thousands USD - and the marketing they’re doing to get their customers.

If you need some inspiration fro…

E462: Forbes Marketplace, a third-party managed platform under the Forbes URL, has been spamming SEO - making up for over 50% of Forbes’ revenue.

Forbes’ Marketplace is entirely lazy affiliate articl…

E461: Is Google losing search market share? The Wall Street Journal is suggesting it might be.

Not only that, but many pundits are saying TikTok and AI chatbots are taking a meaningful amount of sear…

E460: How Josh Comeau built a small social media audience and email list in a year, then launched a course to it, doing $500,000 in a week-long pre-sale.

The course was only 50% complete when the lim…

E459: YouTube Shorts is one of the most exciting places for marketers.

Not only are Shorts great for SEO, the long tail of views is insane.

This episode gives many examples of how long it takes to se…