The Edward Show

E755: How to handle 404 pages for SEO… why the way you’re doing it now could be hurting your organic traffic.

I explain a common mistake SEOs and site owners make, one that Google says to stop doing …

E754: Choosing the right CMS can make or break your SEO. I share my go-to tests for evaluating content management systems before you commit, plus my recommendations for the best platforms for long-te…

E753: I break down the best SEO strategies that are driving results in 2025.

From mastering search intent to programmatic internal linking, refreshing evergreen content, and optimizing for Google’s l…

E752: Everyone’s talking about “AI SEO.” But is it actually different from traditional SEO - or just marketing hype?

We dig into brand-new experiments that could change how you think about AI, ChatGP…

E751: João Filipe Pereira, my guest, has led SEO at Eventbrite and TripAdvisor.

We go deep into surprising SEO experiments that challenge conventional wisdom - and actually improved traffic, even aft…

E750: Are your SEO pages putting your site at risk?

I break down the critical difference between doorway pages (a.k.a. gateway pages) and programmatic SEO - and why confusing the two could lead to a …

E749: What is the New York Post doing right with SEO - and where are they falling short?

I break down the SEO fundamentals behind one of the internet’s biggest publishers. From page titles and meta d…

E748: Google’s June 2025 Core Algorithm Update was supposed to end on July 17 - but many SEOs and site owners are still seeing wild ranking swings, traffic crashes, and unexplained volatility.

In thi…

E747: This is your step-by-step guide to SEO for authors.

Most authors ignore search engine optimization - or assume it won’t work for their topic or premise. But it's actually one of the most powerf…

E746: I share some surprising SEO experiments - from FAQ schema to the strategic use of gateway pages and even the infamous .EDU backlink trick. Some of these tactics are creative, some are questiona…

E745: I tackle a question straight from Reddit: “Is it okay to use your main keyword in every headline of a blog post?”

Sounds simple, but the real answer says a lot about how SEO works today - espec…

744: I share the exact routine that helps me consistently hit 7+ hours of focused work a day - without burning out. This method powers everything from SEO landing page output to editing, keyword rese…

E743: One of the darkest corners of SEO: DMCA abuse as a weapon for negative SEO. Happening right now: fake law firms, AI-generated takedowns, and zero oversight from Google are leading to legit busi…

E742: Are content sites finally rising from the ashes?

I break down the chatter in the SEO world about a surprising comeback for content-driven websites in 2025 - and what it might mean for you.

We’l…

E741: Reddit has rolled out a new generative AI feature called Reddit Answers - and it’s already being targeted by SEOs looking to game the system.

I share how Reddit Answers works, and why it’s quic…

E740: Keyword cannibalization sounds scary - but is it really hurting your SEO? I break down exactly what keyword cannibalization is, why and when it matters, and how to fix it without wasting your t…

E739: Most software founders are doing SEO completely wrong - and it's killing their growth. 

I break down the GOAT (Greatest of All Time) SEO strategy for software founders looking to scale from zer…

E738: Five quick and critical tips to boost your local visibility using your Google Business Profile. Whether you’re a brick-and-mortar business or a service provider, these are must-know moves - and…

E737: We're 11 days into Google’s June 2025 Core Algorithm Update, and the SEO landscape is shifting.

I break down the biggest winners and brutal losses from the update so far.

We’ll cover: - A shock…

736: Can a $5 press release really trick Google’s AI into calling your brand "reputable"? Yes - and today I break down exactly how.

In this episode, I unpack a wild strategy that shows how startups (…