The Digital Tourism Show
Learn from the industry's top business and marketing experts.
The Digital Tourism Show is a tourism marketing advice podcast covering topics form business development, brand awareness, growth, and online marketing.
Every episode has one aim, to help you grow your business and better understand your customers purchase journey.
- Update frequency
- every 10 days
- Average duration
- 9 minutes
- Episodes
- 279
- Years Active
- 2017 - 2022
118: The Five Stages Of Travel, Part 3
Stage three of the five stages of travel is Booking.
Your customer now knows the destination they wish to travel to, what they wish to see and what they want to do.
This is when a simple, easy to use…
00:00:44 |
Tue 26 Dec 2017
117: The Five Stages Of Travel, Part 2
Stage two is Planning. The customer is ready to plan their trip, visiting sites, reading reviews and weighing up the competition.
This is why I keep banging on about investing in your website. It is …
00:00:49 |
Mon 25 Dec 2017
116: The Five Stages Of Travel, Part 1
When Google released their five stages of Travel I could not have been happier. It validated everything I have been advising and mentoring over the years.
Each stage is the main element of a customer…
00:00:47 |
Sun 24 Dec 2017
115: Time To Cut The Cord On Activities
Creating the right product to gain the best revenue is what every business seeks. Choosing those activities that will help increase your revenue is key.
However, from experience, tourism brands need …
00:00:57 |
Sat 23 Dec 2017
114: How Golf Clubs Can Use Social, Part 3
It has never been easier to target potential members when using Facebook.
Facebook ads allow you to segment your audience.
For example, you could choose to show your ads to men or women aged 35-55, w…
00:00:48 |
Fri 22 Dec 2017
113: How Golf Clubs Can Use Social, Part 2
Golf is one of these games that is equally frustrating and rewarding.
Create video tips and guides using your golf pro. How to take the perfect drive or how to hold the putter.
These are videos ever…
00:00:37 |
Thu 21 Dec 2017
112: How Golf Clubs Can Use Social, Part 1
Social Media should be used to communicate with your members.
Golf club members really are a social bunch. Trust me, for better or worse, I am one of them.
Engaging with your members through Facebook…
00:00:56 |
Wed 20 Dec 2017
111: The Power of Scarcity
Ever been to Booking.com or Trivago? Did the notifications telling you 5 people have booked today already?
Scarcity creates a sense of urgency in your customer and can be powerful if done right.
Thi…
00:00:45 |
Tue 19 Dec 2017
110: Target Customers At Airports
When a potential customer arrives at an airport, they will often post on social media what destination they are headed. This is a good opportunity for tourism businesses to connect with them.
For exa…
00:00:46 |
Mon 18 Dec 2017
109: Facebook The Saviour Of Travel?
With other big players looking to take over and disrupt the travel sector Facebook may be the only saviour.
With over 1.8 billion active users, 1 billion of which are active every day, Facebook will …
00:00:58 |
Sun 17 Dec 2017
108: The Uber Effect
In episode #106 I mentioned my thoughts and serious concerns with the new Viator booking platform and how this will make it even harder for tourism businesses.
Viator are not the only ones trying to …
00:00:58 |
Sat 16 Dec 2017
107: Generate Revenue From Referrals
Referral business is the best form of marketing. It is also the easiest.
However, generating a good number of referrals requires you to have the right system in place.
Customers are more likely to …
00:00:45 |
Fri 15 Dec 2017
106: What Does Viator's Booking Platform Mean For You?
So, TripAdvisor owned Viator have released their own booking platform potentially allowing anyone to create a commission based travel business, selling other suppliers products.
Now, I was always war…
00:00:58 |
Thu 14 Dec 2017
105: PR In Tourism
PR can be a powerful thing to raise brand awareness.
The press will be interested to speak with you if you can become newsworthy and of public interest.
Spend time to send out articles about any even…
00:00:42 |
Wed 13 Dec 2017
104: Targeting local business
Vineet of Fun Travel recently asked how he can target people living near him as most of his business comes from outside his destination.
The simple answer is, Facebook.
Facebook is hands down the bes…
00:00:50 |
Tue 12 Dec 2017
103: What about Virtual Reality in Tourism?
Let me clear… VR will never replace a real life experience a customer can take part in. If it did I would lose all faith in humanity.
However, just like video is an amazing marketing tool, VR will be…
00:00:47 |
Mon 11 Dec 2017
102: Use Gift Cards for More Revenue
Gift cards and vouchers are a fantastic way to generate extra revenue. They make buying an experience easy especially those looking for a gift with a difference at Christmas say.
There are other bene…
00:00:44 |
Sun 10 Dec 2017
101: It’s all about authenticity in adventure travel
Good content is not enough. Customers are savvy and have high expectations. Your content needs to be authentic, honest, and engaging.
Adventure Travellers crave experiences. They are also more likely…
00:00:42 |
Sat 09 Dec 2017
100: The Weakest Link
Your customer can interact with your brand in many ways so your customer experience is only as good as your weakest link.
From the person responding to social media to your driver, tour guide or hote…
00:00:50 |
Fri 08 Dec 2017
99: Create Food Tours for Tasty Profits
Food tours are a fantastic way to expand your business.
Everyone loves to eat food. Most will post great dishes on social media and we love to interact with locals.
The thing is, this element can be …
00:00:50 |
Thu 07 Dec 2017
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