The Digital Tourism Show
Learn from the industry's top business and marketing experts.
The Digital Tourism Show is a tourism marketing advice podcast covering topics form business development, brand awareness, growth, and online marketing.
Every episode has one aim, to help you grow your business and better understand your customers purchase journey.
- Update frequency
- every 10 days
- Average duration
- 9 minutes
- Episodes
- 279
- Years Active
- 2017 - 2022
18: Boost Business With Bloggers Part 2
Another way to reach out to bloggers is to use some of your marketing budget to Invite that blogger to spend one night at your hotel and/or enjoy your product. Bloggers love, and must, be able to exp…
00:00:36 |
Sun 17 Sep 2017
17: Boost Business With Bloggers Part 1
Spreading the word about your business among the online travel community will give you travelling clout.
Bloggers want to discover the untapped destinations so don’t hesitate to send them a catchy pr…
00:00:39 |
Sat 16 Sep 2017
16: Targeting Baby Boomers in Tourism
Baby Boomers tend to have the most disposable income and account for nearly half of all retail sales.
They also account for more than a fifth of all social media users. It’s just that they primarily …
00:00:50 |
Fri 15 Sep 2017
15: Keeping up with exchange rates
If you are selling your tours and products worldwide your website must cater for the many different currencies and fluctuations out there. Using the right system will save you time and money in the l…
00:00:38 |
Thu 14 Sep 2017
14: It’s not all about you
With any marketing strategy, it should not all be about you.
Write interesting articles about other places to see around your destination. Ask your customers to submit their own stories about their t…
00:00:38 |
Wed 13 Sep 2017
13: Earn Trust With Earned Content
Earned content is when you tap into your traveller’s content to supplement your own.
This allows you to achieve a more personal and authentic feel to your marketing strategy at scale. It also helps b…
00:00:45 |
Tue 12 Sep 2017
12: Don’t expect instant bookings
One thing that too many tourism owners get caught up on is they see they are getting lots of traffic but booking rates are not as high.
Although this could be down to problems with your website or co…
00:00:47 |
Mon 11 Sep 2017
11: Always ask for Feedback
When it comes to customer feedback replying to good and negative reviews is vitally important.
Why? Well customers will read between 6 and 12 reviews before booking a hotel or a tour. 87% of people a…
00:00:55 |
Sun 10 Sep 2017
10: Awesome Tourism Videos
Creating awesome and bespoke tourism videos does not need to be expensive.
Yes, you can go down the route of hiring a video team to take great footage, and if you can afford it, I recommend you do it…
00:00:51 |
Sat 09 Sep 2017
9: Why AirBNB is dominating
Unless you've been living under a rock, you are probably aware that AirBNB is taking over the hotel market. In 3 words, here's why:
Price, Authenticity and Flexibility.
Price because most of the time…
00:00:57 |
Fri 08 Sep 2017
8: Be a Go Getter on Social Media
When it comes to Social Media you should target customers as soon as they land or arrive at your destination.
Most travellers will take a photo and check in on Instagram (https://tourismmarketing.age…
00:00:45 |
Thu 07 Sep 2017
7: Embrace Micro Content
Marketing strategies often look at creating lasting impressions but you should also cater for short lived micro content.
Creating content say around a local event, tying in your own products at the s…
00:00:42 |
Wed 06 Sep 2017
6: OTA or Local
Whist Online Travel Agencies (OTA’s) are very important, we are seeing a shift back to more localised marketing.
OTA’s provide a large database of users that could potentially see your product so I …
00:00:57 |
Tue 05 Sep 2017
5: Top Tourism Mistakes Part 5
The fifth top mistake is too many tourism businesses do not allow online booking.
I have heard it before, “I can’t offer live availability” or “my products don’t fit a paid online model”. Any busines…
00:00:53 |
Mon 04 Sep 2017
4: Top Tourism Mistakes Part 4
The fourth top mistake is you don’t have a marketing plan. Believe me this happens more often than not.
I get it, you’re busy trying to run a business and cater for your customers but without a marke…
00:00:48 |
Sun 03 Sep 2017
3: Top Tourism Mistakes Part 3
The third top mistake is only offering a customer experience once they are participating in your product.
You should make your customers feel loved from before, during and after their tour, stay or e…
00:01:00 |
Sat 02 Sep 2017
2: Top Tourism Mistakes Part 2
The second top mistake is that business owners think that by directing more traffic to a site this will increase sales. Simply not the case.
Getting traffic to your site is easy. Turning a looker int…
00:00:55 |
Fri 01 Sep 2017
1: Top Tourism Mistakes part 1
The first top mistake that will be hitting your bottom line is you think everyone is looking for a cheap deal. This is simply not the case.
Many people are out there looking for that once-in-a-lifeti…
00:00:50 |
Thu 31 Aug 2017
126: Target the influencer in travel groups
Marketing to groups of customers can be a tricky one.
There is always someone in that group who will have influence over the final decision so it is them you need to convince.
But who are these peopl…
00:00:43 |
Tue 03 Jan 2017
Disclaimer: The podcast and artwork embedded on this page are the property of Chris Torres. This content is not affiliated with or endorsed by eachpod.com.