The Digital Tourism Show
Learn from the industry's top business and marketing experts.
The Digital Tourism Show is a tourism marketing advice podcast covering topics form business development, brand awareness, growth, and online marketing.
Every episode has one aim, to help you grow your business and better understand your customers purchase journey.
- Update frequency
- every 10 days
- Average duration
- 9 minutes
- Episodes
- 279
- Years Active
- 2017 - 2022
58: Don’t Compete On Price
Most successful tourism businesses are often more expensive than their competitors and this is because the customer perceives them to offer more value so they do not need to compete on price.
By opti…
00:00:48 |
Fri 27 Oct 2017
57: Invest In Your Website
Successful tourism businesses see their website as the centrepiece of their business success, and are willing to invest regularly to keep it updated.
A website is the beating heart of your business a…
00:00:37 |
Thu 26 Oct 2017
56: Travellers want Authenticity
Travellers today are demanding greater authenticity in their experiences with tourism brands. The “one size fits all” approach to content is no longer acceptable.
Travellers are looking not just to e…
00:00:45 |
Wed 25 Oct 2017
55: Travel Start-up Advice
If you have or are thinking of starting up a travel business, congratulations, but be prepared for a mountain of hard work.
You are entering an extremely competitive market and I imagine your budget …
00:00:48 |
Tue 24 Oct 2017
54: Top hotel marketing tips part 4
Don’t jump on different ideas and experiment too often.
Instead you should create and implement a plan from beginning to end for a full 12 months as this allows you to measure how successful your str…
00:00:37 |
Mon 23 Oct 2017
53: Top hotel marketing tips part 3
Social Media is great for providing content from an insider’s point of view and it has been proven that your customers will love this too.
Employees are rarely involved in marketing strategies but th…
00:00:47 |
Sun 22 Oct 2017
52: Top hotel marketing tips part 2
Today’s travellers are looking for more than just a bed and room. This is why the likes of AirBNB are now providing local tours.
Hotels need to offer more so think about what you can add to the exper…
00:00:50 |
Sat 21 Oct 2017
51: Top hotel marketing tips part 1
Does your hotel cater for weddings? If so, offer packages that combine different elements of the happy couple’s special day.
Your packages can include transport, catering, wedding planner, photograph…
00:00:37 |
Fri 20 Oct 2017
50: Tell customers what to do
There is nothing worse than visiting a website, falling in love with the information and imagining the experience you can have to then have the customer think… what next?
Far too many tourism website…
00:00:39 |
Thu 19 Oct 2017
49: The VIP Factor
Your guests are your company’s best friends.
Make them feel loved by sharing important news with them first, not with the media or the general public.
Offer them a discount or reward them every time …
00:00:34 |
Wed 18 Oct 2017
48: Social Media Battleground
Don’t just take old content created for one platform and throw it aimlessly at another.
An idea that worked on Facebook may not be as effective on Twitter. Take the time to understand the individual…
00:00:44 |
Tue 17 Oct 2017
47: Target Existing Customers
Too many tourism businesses don’t target existing customers nearly enough.
Existing customers are ten times more likely to buy from you again compared to a new customer, and it costs up to ten times…
00:00:34 |
Mon 16 Oct 2017
46: Social Media Buzz
Things move very fast on social media, and you don’t want to miss the buzz.
To make sure you keep up with the latest trends without needing to spend hours scanning all social media platforms, use too…
00:00:44 |
Sun 15 Oct 2017
45: Should You Take Deposits?
Should you take deposits? Well that is a tricky question.
This all comes down to the amount you take upfront.
Reason being if your attendance has a high dropout rate it may mean you are not charging…
00:00:42 |
Sat 14 Oct 2017
44: Selling Your Destination
Remember, when a customer books one of your products, there is a strong possibility they have never visited your destination before, therefore will not know the area.
Create something valuable and cr…
00:00:42 |
Fri 13 Oct 2017
43: Prioritise Your Marketing Activities
When promoting your tours on the web, you need to prioritise your marketing activities wisely to maximise your return on investment.
First, identify your most profitable tours and focus on them inste…
00:00:37 |
Thu 12 Oct 2017
42: Choosing the right booking engine Part 3
Look at how active their community and support is. This is a good indication of how popular the booking platform is and how fast they react to issues.
However, don’t expect support for free. If paid …
00:00:44 |
Wed 11 Oct 2017
41: Choosing the right booking engine Part 2
If you plan to use an OTA then make sure the system you select fully integrates with them. Those worth their salt should integrate with the likes of Viator and Expedia at the very least.
If they do, …
00:00:30 |
Tue 10 Oct 2017
40: Choosing the right booking engine Part 1
There is no booking system that will cover 100% of your needs so don’t waste time looking for one.
From my experience with working with many of these systems, I can offer a few pieces of advice that …
00:00:41 |
Mon 09 Oct 2017
39: Plan Ahead Of Time
I have seen far too many tourism businesses leave marketing strategies for their peak seasons far too late.
If your business has peak times you should have content and a strategy in place at least 6 …
00:00:39 |
Sun 08 Oct 2017
Disclaimer: The podcast and artwork embedded on this page are the property of Chris Torres. This content is not affiliated with or endorsed by eachpod.com.