The Digital Tourism Show
Learn from the industry's top business and marketing experts.
The Digital Tourism Show is a tourism marketing advice podcast covering topics form business development, brand awareness, growth, and online marketing.
Every episode has one aim, to help you grow your business and better understand your customers purchase journey.
- Update frequency
- every 10 days
- Average duration
- 9 minutes
- Episodes
- 279
- Years Active
- 2017 - 2022
98: Get Personal in Tours & Activities
Travellers these days want a personalised experience.
An American Express survey showed that 85% of travellers wish to have a customised experience over a packaged itinerary, and they love to receive…
00:00:50 |
Wed 06 Dec 2017
97: Boost your brand on TripAdvisor, Part 4
Engaging with your customers post trip is a must for good reviews and repeat business.
Encourage your customers to leave a review in your follow up email but don’t include discount codes or another p…
00:00:53 |
Tue 05 Dec 2017
96: Boost your brand on TripAdvisor, Part 3
Building reviews on TripAdvisor is something that you should manage constantly.
Fresh reviews carry more importance than older reviews. TripAdvisor will boost your listing if you keep generating new …
00:00:37 |
Mon 04 Dec 2017
95: Boost your brand on TripAdvisor, Part 2
Being blacklisted from TripAdvisor is just as bad as your site disappearing form Google.
It should go without saying that bad practices like posting fake reviews on your own or a competitors listing …
00:00:37 |
Sun 03 Dec 2017
94: Boost your brand on TripAdvisor, Part 1
Images and videos can give travellers a clear understanding of what to expect when they partake in one of your products.
TripAdvisor say that listing that show with around 30 images gets 41% more eng…
00:00:32 |
Sat 02 Dec 2017
93: Boost your brand on Instagram, Part 4
When you post content on Instagram do not make it a mixed bag. Select a theme or topic and stick with it.
This will not only help you focus on one area, say architecture, but build up a strong follow…
00:00:47 |
Fri 01 Dec 2017
92: Boost your brand on Instagram, Part 3
Don’t just rely on photos. Just like any other form of marketing video is massively important, be it a full 60 second destination or staff story or a short, clever boomerang video.
We as humans love …
00:00:44 |
Thu 30 Nov 2017
91: Boost your brand on Instagram, Part 2
Creating your own hashtag for Instagram is just as important as the content itself.
Use multiple hashtags including a brand specific one. For example, one of my clients, Ace Adventures, uses #MyAceAd…
00:00:40 |
Wed 29 Nov 2017
90: Boost your brand on Instagram, Part 1
With Instagram being all about photos and videos, make sure you post one piece of great content per day.
You are lucky enough to be in an industry that was tailor made for Instagram. Take good photos…
00:00:44 |
Tue 28 Nov 2017
89: Pay Per Click Advertising in Tourism, Part 3
Unfortunately, you are in what is arguably the most competitive industry for PPC.
Your competitors are often trying to target a very similar audience as you. It is vitally important to research and t…
00:00:40 |
Mon 27 Nov 2017
88: Pay Per Click Advertising in Tourism, Part 2
What people search for in Summer is different to what they search for in Winter. You need to adjust your PPC keywords accordingly because you don’t want to deal with a low-performing summer campaign …
00:00:37 |
Sun 26 Nov 2017
87: Pay Per Click Advertising in Tourism, Part 1
From experience Keywords and terms that tourism businesses use within their PPC campaigns are often too generic or broad to really reach a precise audience.
You need to achieve a more targeted keywor…
00:00:41 |
Sat 25 Nov 2017
86: Timing is Crucial
If you're planning a campaign to encourage more bookings for the next season you should start creating your campaign now. Give yourself as much time as possible to plan your campaign and make changes…
00:00:36 |
Fri 24 Nov 2017
84: Email Marketing in Tourism, Part 3
Choosing the right day to send your email is vitally important. Segment your user list into 2-3 separate lists to do some split testing of your email to see which generates the best open rates.
Some …
00:00:40 |
Wed 22 Nov 2017
85: You Are Driving Customers Away
When it comes to driving your customers away from making a booking one of the main culprits is the checkout page.
I have seen businesses ask far too many questions when all the customer wishes to do …
00:00:44 |
Tue 21 Nov 2017
83: Email Marketing in Tourism, Part 2
If you wish to increase your open rates, create a punchy, attention grabbing subject line.
Subject lines must be no longer than 78 characters so that it is shown in its entirety on most software and …
00:00:34 |
Tue 21 Nov 2017
82: Email Marketing in Tourism, Part 1
Customers do not wish to be bombarded with email newsletters 4-5 times per week, and believe me that happens. You must strike a balance of reinforcing your brand while providing content they wish to …
00:00:39 |
Mon 20 Nov 2017
81: Become a Social Carer
If you haven’t already, you should become a social carer by offering customer support on social media.
Facebook and Twitter are great platforms to engage with your customers on a support level.
Pers…
00:00:41 |
Sun 19 Nov 2017
80: Challenge Your Customers
Challenge your customers on social media with a fun promotion that gets them sharing and generating buzz around your brand.
Ask them to share a funny video about themselves and why they should be pic…
00:00:32 |
Sat 18 Nov 2017
79: Commission Is Killing You Slowly
Commission is one of the biggest issues I hear when speaking with businesses and clients.
The many commission rates form OTA’s, booking systems, payment gateways etc are already eating away at your t…
00:00:44 |
Fri 17 Nov 2017
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