The Digital Tourism Show
Learn from the industry's top business and marketing experts.
The Digital Tourism Show is a tourism marketing advice podcast covering topics form business development, brand awareness, growth, and online marketing.
Every episode has one aim, to help you grow your business and better understand your customers purchase journey.
- Update frequency
- every 10 days
- Average duration
- 9 minutes
- Episodes
- 279
- Years Active
- 2017 - 2022
139: Competing With The Big Players In Tourism
We all know it can be hard to compete within the tourism space when you have so much competition. But how can you compete with the big players?
An instant advantage that a smaller business has is you…
00:00:46 |
Tue 16 Jan 2018
138: You Need To Educate And Inform Not Interrupt And Sell
You Need To Educate And Inform Not Interrupt And Sell - DigiTourShow Daily #138
The best way to sell something is to not sell anything. You need to build brand awareness and trust in your customer’s …
00:00:36 |
Mon 15 Jan 2018
137: The Experience Economy
The market has undergone some major shifts over the past couple of years and businesses can no longer differentiate themselves by service.
There is a distinct difference between a service and an expe…
00:00:51 |
Sun 14 Jan 2018
136: Your Voice Matters
Your tone of voice is everything, yet most organisations vastly undervalue it. A voice that is consistant across all channels is one of the factors to business success.
You may have spent a lot of ti…
00:00:39 |
Sat 13 Jan 2018
135: Common Mistake You Might Be Making
You may have the best website or strongest social presence in the world but when it comes to measuring success, most business owners struggle to measure which tactics are yielding results.
Not having…
00:00:52 |
Fri 12 Jan 2018
134: Open Your Doors To Tourists
One of the best marketing strategies ever created was when Iceland launched their ‘Honorary Islander’ campaign.
Iceland asked its residents to open up their doors to visitors to Iceland and experienc…
00:00:52 |
Thu 11 Jan 2018
133: Which is best? HTML or Plain Email Newsletters
When it comes to sending out your customers an email newsletter what should you send them? A highly-designed HTML newsletter or a simple plain text one?
Studies show that you increase open and click …
00:00:53 |
Wed 10 Jan 2018
132: When to Choose a Mobile App or Responsive Website
Quite often I get asked if a business should develop an app to sell its products or go down the responsive website route.
When it comes to people buying your tours and activities or hotel products th…
00:00:47 |
Tue 09 Jan 2018
131: How to use Facebook’s shop to increase sales
Tourism businesses can utilise Facebook’s shop functionality within business pages to help generate more enquires. This can be used for activities, room enquires, vouchers and pretty much anything in…
00:00:55 |
Mon 08 Jan 2018
130: How To Persuade People To Read Your Content
Creating great content is only one half of the battle you face. All you need to do now is get it in front of the right people.
By using Google’s Keyword Planner Tool, you can discover terms that your…
00:00:50 |
Sun 07 Jan 2018
129: Keep the conversation going with a call
After a customer has experienced one of your products it is always good to ask for feedback, and one of the best ways is to have an actual conversation with them over the phone.
First, send them an e…
00:00:44 |
Sat 06 Jan 2018
128: Mix Business With Pleasure
For those who travel for business purposes it often includes some downtime for themselves.
A recent study shows that 62 percent of those who travel for business are more likely to extend their stay.
…
00:00:44 |
Fri 05 Jan 2018
127: Pay Per Click on a Budget
If you have a tight marketing budget and are not sure what to put into PPC then follow these three quick tips…
Target ads for in-destination customers. A lot of customers book activities and tour in …
00:00:53 |
Thu 04 Jan 2018
125: The Binge Watch Culture
We all do it. People can’t wait for the next episode of their favourite show.
I just watched Stranger Things 2 in one day! Sad I know.
When it comes to creating video content, do this on a regular ba…
00:00:52 |
Tue 02 Jan 2018
124: The Future of Tourism, Part 4
My next and final prediction will be the death of the OTA.
OTA’s have not taken the market share they would like and are launching ways to take over this space to the detriment of most small tourism …
00:01:00 |
Mon 01 Jan 2018
123: The Future of Tourism, Part 3
The next big thing in Tourism will be face recognition. Why?
Phones can detect your face to unlock your phone. In time your phone will track the mood you are in, how your face looks when viewing imag…
00:00:52 |
Sun 31 Dec 2017
122: The Future of Tourism, Part 2
Virtual Reality will become huge in travel.
Let me be clear, VR will not make people not wish to visit your destination, far from it. It will inspire them to visit as nothing competes with the real t…
00:00:59 |
Sat 30 Dec 2017
121: The Future of Tourism, Part 1
In episode #109 I made the statement that Facebook will become the saviour of travel, and I stand by that.
However, they will have competition and it will not come from Google from what I can see. It…
00:00:59 |
Fri 29 Dec 2017
120: The Five Stages of Travel, Part 5
Stage five is sharing.
Sharing happens at two key points. During a trip and when they return home.
This is when they tell their friends how good, or bad, a time they had. They may be thinking about w…
00:00:44 |
Thu 28 Dec 2017
119: The Five Stages Of Travel, Part 4
Stage four is experiencing.
This is when your customer takes part in your product, activity and experience.
This is when they should be enjoying once-in-a-lifetime experiences. Witnessing hidden gems…
00:00:41 |
Wed 27 Dec 2017
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