The Digital Tourism Show
Learn from the industry's top business and marketing experts.
The Digital Tourism Show is a tourism marketing advice podcast covering topics form business development, brand awareness, growth, and online marketing.
Every episode has one aim, to help you grow your business and better understand your customers purchase journey.
- Update frequency
- every 10 days
- Average duration
- 9 minutes
- Episodes
- 279
- Years Active
- 2017 - 2022
159: Become a Customer for your Competitors
If you want to gain insight into how your competition operates (https://tourismmarketing.agency/tourism-marketing-services/competitor-analysis) , to determine how good or bad they are at customer ser…
00:00:46 |
Mon 05 Feb 2018
158: Handling Disgruntled Customers
When you are on the receiving end of a disgruntled customer online, first establish a common ground.
You must consider their point of view and find something you can both agree with.
If you must corr…
00:00:43 |
Sun 04 Feb 2018
157: Wrong to Tax Tourists?
In Scotland, we have a huge debate on whether a tourist tax should be introduced.
Taxing travellers who visit your destination, I feel, sends the wrong message. Yes, I understand that we need to pay …
00:00:53 |
Sat 03 Feb 2018
156: The New Ranking Factors You need to know
When it comes to ranking high on Google you will be told it is your meta descriptions, content and backlinks that are the main factors.
Well, a recent study from SEM Rush shows that while most of the…
00:00:43 |
Fri 02 Feb 2018
155: The Power of Curiosity In Tourism
Every time you receive a new sales enquiry, they have one thing in common… curiosity.
Each potential customer is curious and wants to find out more about your business which gives you the opportunity…
00:00:53 |
Thu 01 Feb 2018
154: There Are No Secrets in Marketing
When it comes to your marketing strategies, I know it is easy to try new ‘secret formulas’ and ‘shortcuts’ that claim to drive more sales to your business.
There will always be both, good and terrib…
00:00:46 |
Wed 31 Jan 2018
153: The Importance of Brand Guidelines
Having had the pleasure or working with so many tourism businesses it provides me some great insights and helps to highlight one aspect that most don’t consider, and that is brand guidelines.
Brand g…
00:00:48 |
Tue 30 Jan 2018
152: How to Market to Dissatisfied Customers
When it comes to marketing, most businesses tend to forget to market to dissatisfied customers. And I don’t mean your own. I mean your competitors dissatisfied customers.
Using social tools like Hoot…
00:00:51 |
Mon 29 Jan 2018
151: Does Direct Mail Work?
Direct mail has declined over the years with more businesses opting for online methods as it is easier to track conversions.
However, direct mail still works if you change how you used it in the past…
00:00:53 |
Sun 28 Jan 2018
150: Build Relationships, Not Sales
Building a sales channel is, obviously, a vital part of any business, but so many businesses stop thinking about the customer after the sale is made.
It is actually less expensive to maintain and kee…
00:00:41 |
Sat 27 Jan 2018
149: Never Buy A Mailing List
This should go without saying but I have come across far too many businesses who are proud to have a mailing list of thousands but they are worth nothing as they paid an agency for those lists.
Let m…
00:00:48 |
Fri 26 Jan 2018
148: Avoid Information Overload
When it comes to product information on tourism sites, one of the main downfalls is information overload.
From experience, there is far too much text and unnecessary information of the main buying pa…
00:00:43 |
Thu 25 Jan 2018
147: Use Instagram for instasales
Instagram is used by over 600 million users on a near daily basis so to ignore this social juggernaut is a massive mistake for your business.
With Instagram’s engagement rate performing 58 times bett…
00:00:41 |
Wed 24 Jan 2018
146: Give Stuff Away For Free
Giving stuff away for free. I bet that sent a shiver up your spine.
I understand you have spent time and money creating your products and you loathe to give them away for free, but trust me, you will…
00:00:48 |
Tue 23 Jan 2018
145: The Power of Facebook Groups in Tourism
When it comes to customer engagement, creating a Facebook group can be a strong tool to build relationships with your customers.
But don’t confuse a Facebook business page with a group.
A business F…
00:00:53 |
Mon 22 Jan 2018
144: 5 Quick Twitter Tips For Tourism
Twitter is a great tool for customer service and providing soundbites from your business and offering advice. Here are some quick tips on how to use it…
1. You don’t need to follow back everyone who …
00:00:53 |
Sun 21 Jan 2018
143: Top 10 Video Marketing Ideas For Tourism, Part 2
Here is part 2 of my top 10 ideas that you can implement in your business...
6. Ask customers for feedback and film their testimonial at the end of their experience.
7. Produce videos of suppliers an…
00:00:53 |
Sat 20 Jan 2018
142: Top 10 Video Marketing Ideas For Tourism, Part 1
Video is vital in and should be part of any marketing strategy. Here is the first part of my top 10 ideas that you can implement in your business…
1. Have the face of the business tell the story of t…
00:00:53 |
Fri 19 Jan 2018
141: Helpful Content Wins Every Time
The role of content marketing is to be as helpful to your audience as possible. Very much like what I am doing now with this advice show.
Content that tries to sell is not helpful.
Even if you believ…
00:00:48 |
Thu 18 Jan 2018
140: The Art Of Storytelling In Tourism
Cutting through the marketing clutter is more vital than ever before and one of the best ways to do this is through storytelling.
The human brain is built to connect with compelling stories and a goo…
00:00:46 |
Wed 17 Jan 2018
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