The Digital Tourism Show
Learn from the industry's top business and marketing experts.
The Digital Tourism Show is a tourism marketing advice podcast covering topics form business development, brand awareness, growth, and online marketing.
Every episode has one aim, to help you grow your business and better understand your customers purchase journey.
- Update frequency
- every 10 days
- Average duration
- 9 minutes
- Episodes
- 279
- Years Active
- 2017 - 2022
199: The Importance Of The Humble Phone Call
In the world of digital marketing, one aspect that seems to be forgotten, or left as an afterthought, is a good old fashioned phone call. How important are calls in today’s digital landscape?
00:33:37 |
Thu 14 Mar 2019
198: Adding Value To Your Facebook Ads
In this video I will show you live examples of Facebook Ads we run for ourselves at TMA, how we add value and go step by step on how to create a targeted audience.
00:26:12 |
Thu 14 Mar 2019
197: Expert Opinion with Oskar Bruening of PeekPro
In this episode we talk with Oskar Bruening, the CTO & Founder of PeekPro.
Chris and Oskar chat about the future of booking systems in the wake of acquisitions from TripAdvisor and Booking.com, the …
00:48:14 |
Thu 14 Mar 2019
195: The Current State Of Luxury Travel
Chris speaks with Renata Lucia Parolari Fernandes, an expert marketer within the Luxury Travel and Hotel sector and the creator of the award winning Five Star Magazine, Hotelnews.scot and Geared Life…
00:44:14 |
Thu 08 Nov 2018
196: Why You Should Invest in Good Translation
Justine Chrisment is a top tourism marketer with TMA and also runs her own business, The Language Distillery, providing translation services. Justine will explain 'Why Tourism Marketing Should Invest…
00:15:31 |
Thu 08 Nov 2018
194: The Digital Battle for Tours and Activities
Having worked in the tours and activities industry for many years now, I can confidently report that the last 24 months have seen some of the industry’s most exciting and interesting developments.
As…
00:06:38 |
Wed 10 Oct 2018
193: Perfecting your Facebook Advertising Strategy
We know there’s no need to convince any business to invest in Facebook ads. Most people are already convinced. In fact, according to Sprout Social, 93% of marketers are trying to make the most of Fac…
00:05:09 |
Wed 01 Aug 2018
192: Keeping Customer Attention (Without Repetition)
At its simplest, marketing is an attempt to grab and hold on to your desired customers’ attention. Of course, there are hundreds of different ideas about the best ways to do this, but the principle b…
00:06:55 |
Tue 12 Jun 2018
191: What do Booking.com & TripAdvisor Mean for the Tourism Industry?
As one of the most competitive markets in the World, the tourism industry constantly brings new challenges, but also new opportunities. In this blog post we'll be looking at Booking.com and TripAdvis…
00:05:22 |
Fri 25 May 2018
190: How to Structure the Perfect Blog
Writing blogs has become one of the most important parts of any well-managed digital marketing strategy, and it's especially important in the tourism marketing industry. Writing regular high-quality …
00:05:21 |
Thu 24 May 2018
189: GDPR's Impact in the Tourism Marketing Industry?
The deadline for GDPR is almost here and I would like to discuss how it affects travel companies and what they can do to be GDPR compliant.
Also jump across to our blog for more in-depth details (htt…
00:04:34 |
Thu 17 May 2018
188: How to improve your TripAdvisor ranking
Changing the show from a daily to twice weekly as they are longer, offering more detailed content.
What are the changes to TripAdvisor’s algorithm and how can you improve your TripAdvisor ranking?
In…
00:05:00 |
Tue 15 May 2018
187: You Should Batch Create Your Content
You are busy running a business so you can’t always be on hand to create content. You may also find your creative streak comes fits and spurts.
When that creative spark takes hold, this is the ideal …
00:00:43 |
Mon 05 Mar 2018
186: The Importance of Legacy Content In Sales
My business builds a lot of websites for tourism businesses and more often than not, when content is copied across to a new system it is tempting to delete old posts that you feel are no longer relev…
00:00:55 |
Sun 04 Mar 2018
185: Use Instagram Stories for Tourism Marketing
If you have watched a few of my shows you know that I make a point that content should be story driven.
This is why Instagram Stories, and its Facebook counterpart, are great ways to tell your story.…
00:00:50 |
Sat 03 Mar 2018
184: How to market your business with no money
If you have next to no budget to market your business then follow these steps…
1. You need time. If you have no money then time is your only friend. If you feel you have no time you really need to st…
00:00:54 |
Fri 02 Mar 2018
183: Use an Influencer to Drive Results
Influencers play an important part within a marketing strategy when it comes to building a brands reputation.
92% of consumers trust the recommendations of other people over brand generated content.
…
00:00:35 |
Thu 01 Mar 2018
182: You Make It Too Difficult To Get In Touch
Throughout my career, I have come across some crazy requests from my own customers and for me, the top one is when they do not wish to speak to customers.
If you are in the tourism business this is a…
00:00:45 |
Wed 28 Feb 2018
181: Use Remarketing For More Sales
Not everyone who lands on your site will purchase straight away. In fact, it can take as much as 90 days for someone to make a purchase decision.
This is why remarketing is so important.
By creating …
00:00:46 |
Tue 27 Feb 2018
180: Use the 80-20 Rule In Marketing
Gary Vaynerchuk’s book Jab, Jab, Jab, Right Hook explains exactly how the 80-20 marketing approach works best. You must provide useful information and build trust before you smack them asking for the…
00:00:44 |
Mon 26 Feb 2018
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