The Digital Tourism Show
Learn from the industry's top business and marketing experts.
The Digital Tourism Show is a tourism marketing advice podcast covering topics form business development, brand awareness, growth, and online marketing.
Every episode has one aim, to help you grow your business and better understand your customers purchase journey.
- Update frequency
- every 10 days
- Average duration
- 9 minutes
- Episodes
- 279
- Years Active
- 2017 - 2022
219: Why Google Ads may not solve sales issues in your tour business
Chris discusses some preconceptions about Google Ads and at what stage it is right for your business… if at all.
Google Ads is a great tool when used correctly. As a marketing channel, I have seen o…
00:08:25 |
Tue 01 Oct 2019
218: How to Grow a Successful Camper-van Rental Business in Scotland
Andy McCluskey is the owner and founder of Open Road Scotland, Scotland's leading self drive operator for Motorhomes, Campervans and Motorcycles for the inbound tourist market.
00:35:26 |
Thu 05 Sep 2019
217: Why a Marketing Agency Can't Guarantee Bookings
Chris debunks some myths and tells some home truths about working with a marketing agency.
00:07:10 |
Thu 29 Aug 2019
216: From Homelessness To Tour Guide: The Story Behind This Amazing Social Enterprise
Lead by Chris Torres, Zakia will discuss how she came up with the idea of a global social enterprise that trains people who have experienced homelessness to become walking tour guides of their own ci…
00:33:35 |
Thu 22 Aug 2019
215: What Makes An Attractive Tour with Sean Galloway of ToursByLocals
Chris will be chatting with Sean on how ToursByLocals curates and selects tours for their platform and gives his take on what makes a good tour. A must for all tours and activity operators.
Sean de…
00:28:24 |
Thu 15 Aug 2019
214: Better Guides Increases Revenue with Kelsey Tonner
Kelsey Tonner, of Be a Better Guide, provides valuable advice on how training your guides increases revenue.
*This video was filmed 2 years ago and has now been included into the Digital Tourism Sho…
00:34:04 |
Mon 05 Aug 2019
213: The Importance of Blogging & Approaching Influencers
Over the years, Kathi has travelled all around Scotland, writing blogs and travel guides along the way. But this hasn’t been a casual travelling blog; Watch Me See - A Scotland Travel Blog has built …
00:19:09 |
Wed 17 Jul 2019
212: Creating A Five Star Customer Experience & Exceeding Expectations
Bridgeen Mullen will discuss how The Clydeside Distillery focus on customer service, creating a five star customer experience and how to exceed expectations. Bridgeen will also discuss the challenges…
00:37:36 |
Wed 19 Jun 2019
211: Guide To Video Marketing
In this video I discuss how you can use video to boost your marketing strategies and increase your chances of bookings.
This video was actually recorded nearly 2 years ago but was separate from The …
00:11:00 |
Thu 23 May 2019
210: How To Create Award Winning Marketing Campaigns
From sending teacakes into space to setting people on fire*. Rosie Street, the Marketing Manager at Glasgow Science Centre will discuss how you can come up with creative ideas to market your business…
00:28:53 |
Thu 02 May 2019
209: Design Thinking & Innovation In The Travel Space
Jack is a Technology Consultant for the CYBG Accelerator. He is responsible for developing innovative digital services for new and existing CYBG customers to help them become more financially fit. He…
00:41:30 |
Thu 25 Apr 2019
208: Growing Your Tour Business Through Linkedin
Peter Syme of 1000 Mile Journeys and Splash! White WaterRafting, drops by to chat about how he has made six figures growing his business through a seldom used social platform for the tours and activi…
01:02:11 |
Mon 15 Apr 2019
207: Can A Subscription Model Work In The Tourism Sector
Welcome to another Digital Tourism Show and I have the pleasure to be joined with Cavid Nadirov of Get Guided. And in this video, we will be discussing various business models within tourism includin…
00:33:49 |
Wed 27 Mar 2019
206: Destination Marketing - Heart & Soul Of Scotland
Carron Tobin is a skilled practitioner in destination development and collaboration. She was a former exec director with the Loch Lomond & Trossachs National Park championing their socio-economic ag…
00:37:41 |
Thu 21 Mar 2019
205: How I Grew A Successful Adventure Tour Business
During a Q&A discussion, lead by Chris Torres, Neil will share his story on how he grew the business, adapting to changes in the industry, how Brexit has affected his business and providing advice fo…
00:40:40 |
Thu 14 Mar 2019
204: The Current State Of Tours & Activities
Peter Syme was our second speaker of the evening, and he was joined by Alex and Chris Torres (TMA’s founder). Peter explained that Scotland’s tourism industry has higher service ratings than any othe…
00:52:05 |
Thu 14 Mar 2019
203: Autonomous Vehicles & The Future Of Sightseeing
Autoura is Alex’s next big idea and it specialises in autonomous vehicle sightseeing. Alex has an incredible wealth of knowledge about the world of autonomous vehicles and how they are destined to im…
00:47:21 |
Thu 14 Mar 2019
202: TripAdvisor Flip-Flopping On the Flip-Flop
Just yesterday, some TripAdvisor customers received an email saying that, and I quote, “We’re excited to announce TripAdvisor Sponsored Placements on our Things To Do Pages. To Help highlight product…
00:03:25 |
Thu 14 Mar 2019
201: Creating A Killer Brand
David has worked with companies like Highland Park Whisky, Drygate Brewery, Edrington, Show Racism the Red Card and many more, to deliver brand messaging for international markets.
00:37:16 |
Thu 14 Mar 2019
200: How To Rank On TripAdvisor
This episode shows my workshop on How To Rank On TripAdvisor that I did at Travel Massive Glasgow.
This was recorded prior to their recent announcement about free paid listings for Bókun users. Sti…
00:32:10 |
Thu 14 Mar 2019
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