The Digital Tourism Show
Learn from the industry's top business and marketing experts.
The Digital Tourism Show is a tourism marketing advice podcast covering topics form business development, brand awareness, growth, and online marketing.
Every episode has one aim, to help you grow your business and better understand your customers purchase journey.
- Update frequency
- every 10 days
- Average duration
- 9 minutes
- Episodes
- 279
- Years Active
- 2017 - 2022
179: There is more to video than YouTube
We all know that YouTube is the best place to publish video not only for brand exposure, but if you contain your website in the description, it is great for backlinks to.
But YouTube is not the only …
00:00:42 |
Sun 25 Feb 2018
178: Target Upcoming Birthdays On Facebook
Did you know you can set up ads to target upcoming birthdays?
Let’s say you run tours or provide accommodation of New York. You can create a Facebook ad to target those within your area who have an u…
00:00:42 |
Sat 24 Feb 2018
177: Stop With Your Hit And Run Email Campaigns
Email Marketing is often used as a ‘Hit and Run’ medium. This approach reduces your click through rates and increases your unsubscribes.
Build a relationship with your readers. Be subtle with your sa…
00:00:35 |
Fri 23 Feb 2018
176: The Proof is in the Pudding
When you make claims on your website like ‘We are the number 1’ or ‘Highest rated’, please make sure you can back up these claims.
If you don’t show proof of your claims most customers will think you…
00:00:35 |
Thu 22 Feb 2018
175: Reduce your Google Adwords Cost Per Click
Did you know that your Google Ad has a quality score? You would be surprised at how many people don’t know this.
When you create a Google PPC ad, Google looks at several factors. The keywords you use…
00:00:44 |
Wed 21 Feb 2018
174: Make the Most Of Your Unsubscribes
No matter how hard you try, some people are going to unsubscribe from your mailing list. If they do, be ready to ask them for feedback.
Ask them a few short questions about why they are no longer int…
00:00:40 |
Tue 20 Feb 2018
173: Have A Plan For Social Marketing
When it comes to managing social media, have a plan set out ahead of time.
Concentrate on one platform rather than five all at one time. Choose the platform where your target audience most frequents.…
00:00:48 |
Mon 19 Feb 2018
172: Get More Bang For Your Buck With Earned Content
Travel brands who bank on visual storytelling will get more bang for their buck than those who do not.
By harnessing user-generated content, your customers will perceive these as the most authentic a…
00:00:44 |
Sun 18 Feb 2018
171: Find New Ways to Market Your Hotel
Hotels have more incentive than ever before to find new, compelling ways to drive visitors to their sites and keep them there to book.
Studies have shown that the cost of acquiring hotel customers th…
00:00:41 |
Sat 17 Feb 2018
170: Don’t Ignore comments
If people make the effort to leave a comment on a social post, take the time to reply back and spark up a conversation.
Customers like to know you are paying attention and care about what they have t…
00:00:43 |
Fri 16 Feb 2018
169: Don’t Be The Ass in Assume
Never assume your customers know who you are, what you do or what you offer when they arrive on your website.
Your website content must be clear, concise and written in a style as if talking to someo…
00:00:40 |
Thu 15 Feb 2018
168: Always Test and Measure Your Marketing
Marketing that you can’t measure is pointless.
You may spend money on a Facebook campaign, and you may even see an uptick in sales around the same time you ran these ads, but are you sure these ads b…
00:00:48 |
Wed 14 Feb 2018
167: Define the purpose of your web page
What should be an obvious is often overlooked.
When you create a web page on your site did you really think about its main purpose?
Too many don’t truly consider this and a page can become a dumping …
00:00:48 |
Tue 13 Feb 2018
166: Do Not Offer Advertising On Your Site
We have all come across them. Tourism based websites that feature an abundance of ads from other companies.
I understand some smaller businesses may feel this might generate lots of ad revenue but in…
00:00:46 |
Mon 12 Feb 2018
165: Customers Are Not Interested In You
When it comes to your website, it must be completely customer focused.
Your text, navigation, images and videos must be about your customers and the experiences they will share. It must answer “What …
00:00:43 |
Sun 11 Feb 2018
164: A Blog Is A Must For Your Tourism Business
If you don’t have a blog on your website then you are losing out massively on potential customers.
If you have a blog that is updated on a regular basis you typically see 55% more website traffic and…
00:00:45 |
Sat 10 Feb 2018
163: Changes to Googles Search Results
You may have noticed that when you search on Google you now see more of a description than you did before.
Google have increased the meta description from 160 - 230 characters. This gives you more op…
00:00:38 |
Fri 09 Feb 2018
162: Create a Meaningful Unique Selling Point
A USP is a way of communicating how your product is marketed.
Saying ‘You provide the best service’ or ‘offer the best price’ will not set your business apart from the countless others who say the sa…
00:00:48 |
Thu 08 Feb 2018
161: Follow the 3 Step Marketing Approach
When it comes to marketing the main mistake businesses make is to follow a one-step marketing approach in which they try and ask for the sale.
This may work for some customers but if you follow the 3…
00:00:53 |
Wed 07 Feb 2018
160: The One Thing You Must Build
Whatever form of marketing you do, one aspect all businesses must build is a referral programme.
Customers who are referred to your business are easier to close, making the purchase decision much fas…
00:00:41 |
Tue 06 Feb 2018
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