The Digital Tourism Show
Learn from the industry's top business and marketing experts.
The Digital Tourism Show is a tourism marketing advice podcast covering topics form business development, brand awareness, growth, and online marketing.
Every episode has one aim, to help you grow your business and better understand your customers purchase journey.
- Update frequency
- every 10 days
- Average duration
- 9 minutes
- Episodes
- 279
- Years Active
- 2017 - 2022
38: Power of Competitions in Marketing
Social Competitions are a highly effective way to increase exposure, grow your leads, and build more “buzz” around your business.
It gets your followers more engaged with your content, driving more t…
00:00:39 |
Sat 07 Oct 2017
37: Leverage Location Based Apps
TripAdvisor, Facebook, Yelp and Google, these all offer location based services that offer a ‘nearby’ feature that uses the GPS in a smartphone to show your customers accommodation, tours, attraction…
00:00:36 |
Fri 06 Oct 2017
36: Reach Millennials In Tourism
Millennials grew up with technology and have never known a world without them so any marketing you do should be where they hang out.
Facebook, Instagram, Snapchat… these are the channels you should b…
00:00:52 |
Thu 05 Oct 2017
35: Forget B2B or B2C In Business
Most tourism businesses put themselves into two camps, they cater for B2C or B2B. Well I am here to tell you, you should not.
All businesses should cater for H2H. Human to Human.
There is a human asp…
00:00:43 |
Wed 04 Oct 2017
34: Hang Out With Your Customers
We travel as we want to visit new places, see new sights and meet new people.
If your business provides tour guides, organise a lunch or local bar meet-up after the tour. This not only brings more pe…
00:00:39 |
Tue 03 Oct 2017
33: Package Your Products
Where possible always try and create a package option for your products.
This makes it super easy for your customers to make a single purchase rather than having to purchase multiple items.
Say you r…
00:00:39 |
Mon 02 Oct 2017
32: Analyse Your Website Performance
So, before you think about re-designing your site it is always good to know how your current website is performing.
There are plenty of tools out there that can help you see visually how your website…
00:00:44 |
Sun 01 Oct 2017
31: Engage with YouTube Videos
With the average user watching 32 videos per month, your strategy must include YouTube. 79% of travellers search YouTube for travel ideas and 67% are unsure of where they wish to go.
By 2018 it’s pre…
00:00:38 |
Sat 30 Sep 2017
30: Live for Live Streaming
One of the best ways you can engage with your customers is through live streaming on Facebook, Periscope, Snapchat, YouTube and Instagram.
When your customers are experiencing something live it’s jus…
00:00:40 |
Fri 29 Sep 2017
29: Offer Live Availability
Allow your customers to book tours now and ahead of time by offering live availability.
By not offering live availability you open yourself up to double booking and cancellations. This will not only …
00:00:50 |
Thu 28 Sep 2017
28: Know Your Customers
It should go without saying you should know your customers.
If they’re young, don’t expect them to spend huge amounts of money, and if they’re old don’t expect them to be adventurers.
However, there…
00:00:45 |
Wed 27 Sep 2017
27: Your Products Suck
So, your website is getting lots of traffic. The website is fully optimised and it portrays an amazing design and user journey.
Your social posts are getting a lot of likes and shares and your paid a…
00:00:40 |
Tue 26 Sep 2017
26: Enhance your hotel experience
Think about it for a second. A customer checks into your hotel, gets their key and goes to their room. From experience, this can be underwhelming. Some hotels now have no human contact with automated…
00:00:44 |
Mon 25 Sep 2017
25: Easily Build Marketing Lists
Building a marketing list is key for any tourism business. For customers who have opted in you have an opportunity to inspire them through email or upload these to Facebook for targeted advertising t…
00:00:59 |
Sun 24 Sep 2017
24: There is no off Season
Regardless of when people choose to travel, they are dreaming of their next holiday all year round.
Tourists want to visit destinations when it suits them so don’t focus your products on one specific…
00:00:41 |
Sat 23 Sep 2017
23: Why you must use Live Chat
Live chat is a much-underused tool that many tourism based businesses do not use.
Most give the excuse that they can’t afford to have someone manage this or sit at a computer waiting for questions.
T…
00:00:50 |
Fri 22 Sep 2017
22: Customer tactics and planning
When Google produced a study into the travel industry it found that the average user spends 419 digital moments while researching a trip over a 2 month period.
They watched 5 videos, visited 380 web …
00:00:40 |
Thu 21 Sep 2017
21: Automate your sales and marketing
Many tools exist to help automate your sales and marketing (https://tourismmarketing.agency/tourism-marketing-services/automation-management) . You can use these tools to create pre-arrival, post-sta…
00:00:39 |
Wed 20 Sep 2017
19: Boost Business With Bloggers Part 3
When you are approaching, or being approached by a travel blogger, you should look at 4 things…
What is their experience?
Are they currently only working with you in your destination?
How big is thei…
00:00:39 |
Tue 19 Sep 2017
20: FREE WiFi Free Marketing
59% of people check their emails on holiday and millennials cannot live a single day without using their smartphone.
If your hotel or guest house provides free WiFi to its customers you are making it…
00:00:40 |
Tue 19 Sep 2017
Disclaimer: The podcast and artwork embedded on this page are the property of Chris Torres. This content is not affiliated with or endorsed by eachpod.com.