The Digital Tourism Show
Learn from the industry's top business and marketing experts.
The Digital Tourism Show is a tourism marketing advice podcast covering topics form business development, brand awareness, growth, and online marketing.
Every episode has one aim, to help you grow your business and better understand your customers purchase journey.
- Update frequency
- every 10 days
- Average duration
- 9 minutes
- Episodes
- 279
- Years Active
- 2017 - 2022
78: Stay On Target
Retargeting can help boost your direct bookings.
It’s an easy way to remind your previous web visitors that they were considering your products and it gives them an opportunity to jog their memory.
T…
00:00:37 |
Thu 16 Nov 2017
77: Marketing Budget Spend
Rick Snowden asked what is the ‘right’ amount to spend on a marketing budget.
Well, I always say if budget allows, spend as much as you can as long as the returns are good. However as a rule, even in…
00:00:41 |
Wed 15 Nov 2017
76: How to Maintain Standards
One of our Facebook members, Michael Glass, asked how he can maintain brand and service standards while the business expands.
There are several areas that can help, or hinder, these standards, and fa…
00:00:56 |
Tue 14 Nov 2017
75: Automated Marketing for Tourism
On our Facebook group, Coll Maclean asked about email marketing (https://tourismmarketing.agency/tourism-marketing-services/email-campaigns) and how to send more than one email in a sequence. One of…
00:00:49 |
Mon 13 Nov 2017
74: Travel Blogging Tips – Part 3
If you insist on creating blogs yourself then one rule you must follow is to create a blog calendar.
This will help show who is responsible, what the content is about and when it should be published.…
00:00:39 |
Sun 12 Nov 2017
73: Travel Blogging Tips – Part 2
One piece of advice I can give is to not write all the blogs yourself.
If you are the only one creating content then this can become boring and stale and will not create the success you crave.
By inv…
00:00:39 |
Sat 11 Nov 2017
72: Travel Blogging Tips – Part 1
Travel blogging can be highly rewarding however before you start you must have the basics in place first.
You need a good website with good video and photos. You then need good tools so you can measu…
00:00:39 |
Fri 10 Nov 2017
71: User-Generated Content Crucial In Travel, Part 3
Add an incentive or a reward to create user generated content.
Run a photo or video competition around your hashtag. Offer a free stay at your hotel or a free tour to the best submission.
This can no…
00:00:36 |
Thu 09 Nov 2017
70: User-Generated Content Crucial In Travel, Part 2
Spark up conversations with your past, present and future customers.
Like, comment and share anytime someone talks about your brand. Make them feel involved.
Take this a step further and leave a comm…
00:00:35 |
Wed 08 Nov 2017
69: User-Generated Content Crucial In Travel, Part 1
Tourism is the best industry for user generated content as most travellers wish to share their experiences with friends and family. But how do you entice this?
First create a branded hashtag. Be sure…
00:00:42 |
Tue 07 Nov 2017
68: Why your bookings are falling Part 3
The third reason your bookings could be falling is your customers are struggling to find the right product for them.
One way to assist them is to have a smart tour search available on most of your pa…
00:00:44 |
Mon 06 Nov 2017
67: Why your bookings are falling Part 2
The second reason your bookings could be falling is simply, your content sucks!
Today’s travellers love companies who provide interesting and informative content that is easy-to-find on your website …
00:00:45 |
Sun 05 Nov 2017
66: Why your bookings are falling Part 1
There are many factors that can lower conversion rates. One factor is your website may be out of date.
Consumers are savvy. If they think your website sucks, you are never going to get a booking.
Con…
00:00:49 |
Sat 04 Nov 2017
65: What to do about bad reviews on TripAdvisor
Ok you have a bad review, or many bad reviews. Don’t panic… yet!
You obviously need to investigate where in your product that customer felt they had a bad experience. Was it a bad tour guide or did t…
00:00:47 |
Fri 03 Nov 2017
64: Why Tour Operators MUST go paperless
We have all been there and know how annoying it can be.
We buy a ticket to a tour online, arrive at the pick-up point to then be directed to the box office to exchange our ticket for a bus ticket to …
00:00:42 |
Thu 02 Nov 2017
63: Understand Customer Needs
Take a moment to think. Why would a potential customer buy your experience or product? What makes you stand out to those travellers in particular? What are their motivations?
Travellers will base the…
00:00:35 |
Wed 01 Nov 2017
62: Respect Senior Travellers
Marketing to senior travellers can come across as patronising if not done correctly.
Remember, today’s seniors were brought up in the swinging sixties so they invented modern individualism and freedo…
00:00:43 |
Tue 31 Oct 2017
61: What to do about your competition
I get asked all the time about what our clients, or tourism businesses in general, should do about their competition.
Quite frankly the only thing you can do is make sure your products and the exper…
00:00:45 |
Mon 30 Oct 2017
60: Are Travel Brands Listening?
Mobile makes up more than 50 percent of consumer's time so travel brands ignore this at their peril.
Messaging platforms dominate much of how the modern world communicates. So, if you haven’t jumped …
00:00:52 |
Sun 29 Oct 2017
59: Grabbing Customer’s Attention
Customers attention spans are becoming shorter.
A recent study shows the average attention span is now 8 seconds, down from 12 seconds in the year 2000.
This means you now have 8 seconds to grab thei…
00:00:47 |
Sat 28 Oct 2017
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