The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
636: How to create better lead magnets - a chat with Karen Bright
Freelance writer and social media manager Karen Bright joins me on episode 636 of "The Business Storytelling Show" to discuss:
- What are lead magnets?
- Why are so many less than perfect?
- The anato…
635: How to succeed in the gig economy with the HUDU app
Derreck Stratton, founder and CEO of HUDU, joins me on Episode 635 of "The Business Storytelling Show" to discuss HUDU, the DO-er Driven Ecosystem built for the gig economy to help people move beyond…
634: Unraveling the Web: Alex Fink's Quest to Decode the Information Jungle
Alex Fink, founder and CEO of Otherweb, joins me for Episode 634 of "The Business Storytelling Show" to discuss the topic. Join us for this conversation.
Learn more about Otherweb here: https://other…
633: How generative AI is disrupting the online publishing industry
Jon Gillham, founder of Originality.AI, joins me on this episode to discuss the topic.
Join us and check out Jon's company here: https://lnkd.in/gatRkAs2
This episode is supported by Norrin Radd, pr…
632: How to level up your thought leadership strategy with the right voice
Emily Crookston, a ghostwriter and content expert, joins me for Episode 632 of "The Business Storytelling Show" to discuss what goes into finding your writing voice. Join us.
Connect with Emily at h…
BONUS: 4 ways to grow your podcast
Here are my top 4 ways to grow your podcast.
Need help with your podcast launch? Let's chat: https://calendly.com/ctrappe/strategy?month=2023-11
Having a successful podcast takes dedication and s…
631: How to set up an Amazon storefront for influencers
As an influencer, setting up an Amazon Storefront allows you to earn commissions by linking to products you recommend. But you can further customize your storefront to effectively showcase your brand…
630: How to understand people in an always changing world - a chat with Michael Nevski
Michael Nevski, director of global insights at Visa, joins me to discuss how you can understand consumers better to create better marketing content.
629: How to monetize a blog - 5 ways evaluated
Monetizing a personal or corporate blog is definitely achievable through a variety of strategies. On this episode, I'll explore the top 5 proven ways to start earning an income from your site.
BONUS: What's Amazon Kindle Vella?
Let's talk about what Amazon Kindle Vella is and how you might publish ongoing stories and content to this platform and newish content type on Amazon.
Read even more: https://www.christophtrappe.co…
628: What's new in content marketing strategy? A chat with Robert Rose
Robert Rose joins me on this episode of "The Business Storytelling Show" to discuss his latest book on content marketing strategy. Join us and grab a copy here: https://amzn.to/3sftDED
627: How to make your brand uncopyable - a chat with author Steve Miller
Steve Miller, author of "Uncopyable," joins me on "The Business Storytelling Show" to share how brands can stand out in their markets. And it's not about being better! It's about being uncopyable. J…
626: How to make your ideas "sticky" - a chat with James I. Bond
James I. Bond, author of "Brain Glue," joins me on this episode of "The Business Storytelling Show" to discuss how to sell your ideas and products better.
Join us and grab a copy of the book here: htt…
625: Why Embracing Modern B2B Marketing is Essential for Business Success
Modern B2B marketing is one way to stay up to date on reaching prospects in the best possible way, but what does modern B2B marketing entail, and how can you make it a long-term success?
Let's discuss…
624: Posts with Punch: Finding your personal voice in writing - a chat with Bruce Shutan
On this episode with Ghostwriter Bruce Shutan, we discuss what goes into finding your writing voice when working with a ghostwriter and when writing your own content. Join us.
Connect with Bruce Sh…
BONUS: Should you focus on strengths or weaknesses?
We all have areas where we naturally excel and things we struggle with. This raises an important question -should you focus on strengths or weaknesses? There are pros and cons to each approach. Analy…
BONUS: My workflow: How to do an SEO audit
Search engine optimization (SEO) is crucial for driving traffic to your website and boosting your online visibility.
As a content creator or marketer, it's important to regularly audit your website'…
623: What is voice content marketing and how do companies scale it? A chat with Susan and Scot Westwater
Scot Westwater and Susan Westwater return to the show to talk about their new book: "Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement"
Join us and grab a copy he…
BONUS: What are the different levels of influencer compensation?
I discuss what some types of influencer compensation are, which ones companies should consider and why.
622: Personal storytelling: Leading through connection - a chat with Mark Carpenter
Leaders and really anyone need to build connections to drive performance.
Mark Carpenter, author of "Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire" join…