The Business Storytelling Podcast

Good question. And technology orchestrator Tom Altman joins me on this episode of "The Business Storytelling Podcast" to discuss that topic with me.

Connect with Tom here: https://altuscxo.com/

Michael Buzinski, who has podcast seasons on his show, returns for this special 700th episode of "The Business Storytelling Show" for a very debatable topic. Should your podcast have seasons or not? …

Everyone talks about creating content and experiences for their audience, their target buyer, persona, whatever. But how do we really know who they are? Looking at data and online behavior is certain…

Word-of-mouth marketing expert Suzanne Reilley joins me on Episode 697 to discuss the age-old topic of word-of-mouth marketing. But, it's also still a thing today. So let's find out how companies can…

Teamwork makes the dream work - so they say. And that also includes the different marketing teams in a company. Product, brand and content marketing and everyone else - how they work together can dri…

The method and the madness of marketing. On Episode 695 of "The Business Storytelling Podcast" I'm joined by Maxwell Nee, a go-to-market expert to discuss the topic. Join us.

Grab the scorecard mark…

How to solve problems and especially when there are more than enough issues in a business? Chris Davenport II joins me on Episode 694 of "The Business Storytelling Podcast" to discuss that topic. Joi…

AI can be used for all kinds of things, and that includes improving brand visibility - certainly a good thing! But how does that work? Whitney L. Barkley, an AI strategist, joins me on Episode 693 of…

After the last episode of "The Business Storytelling Podcast" on accessibility, now let's dive into accessibility specifically in podcasting. What does that entail and what do you - as the podcaster …

Donna Bungard, CPWA, an inclusion leader, disability advocate, and senior marketing accessibility program manager at Indeed, joins me on Episode 691 of "The Business Storytelling Podcast."

She discus…

Is your marketing saying things people can't unhear? Tamsen Webster's new book on how to do that is coming out now!

Here's my top takeaway.

Grab your copy here: https://amzn.to/3XQGQj3

Good business storytelling can help companies set themselves apart. And personalization makes things more relevant to the consumer. So, how about combining the two? How does it look to use AI to tie …

Or else they won't read your content. But how? Todd Rogers, author of "Writing for Busy Readers: Communicate More Effectively in the Real World" joins me on Episode 689 of "The Business Storytelling …

Brett Townsend, SVP at Quester and co-author of "Insights on the Brink" joins me to talk about his new book and the importance of understanding and then participating in consumer narratives.

Why is t…

Of course, all of my buying decisions are completely rational. No impulse or need for social alignment will ever get me to buy anything. Pfft. But of course, that's not how the reality of life works …

Sounds silly, I know, right? Why would companies do things that turn customers away - especially when those customers are the customers they would want?

David Avrin, author of "Ridiculously Easy to …

In 2000, as the St. Louis Rams were the greatest show on turf with Kurt Warner I was able to experience how NFL media worked and even had creditentials to the NFC Chammpionship game. Here's what I le…