The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
How to deal with malware on your website
My website was down for two days after it was infected by malware. How I picked a security software company to help me fix the problem and move forward quickly.
00:11:07 |
Tue 24 Sep 2019
Now company and organizational websites are grabbing journalists’ audiences
This episode discusses the concept of company websites trying to grab a piece of the pie of audiences and how that can impact journalists and business storytellers.
00:10:32 |
Sun 22 Sep 2019
24: Why editing for preference is a waste of time in a digital-first world
I first blogged about this in 2017 and now discuss my evolved view on the topic in this episode. I share my 7 traits good editors show in a digital-first world and how they can help writers take thei…
00:18:29 |
Sat 14 Sep 2019
23: Why to always put your audience first
Michelle Park Lazette of the Federal Reserve Bank of Cleveland shares tips on how to get buy-in for your content strategy and how to never run out of ideas. Recorded at Content Marketing World 2019.
00:13:46 |
Thu 05 Sep 2019
OMG - Hackers emailed me my password and here’s how I reacted
At first I panicked and then when I got my senses back I came up with a plan of attack to save my data and accounts. In this short episode of my podcast I’m sharing with you what I did.
00:10:52 |
Thu 29 Aug 2019
How Facebook is fighting false news
Digital channels have made the spreading of fake news and false news easier than ever. This latest podcast discusses how Facebook is now going about addressing incorrect information.
00:11:23 |
Sun 25 Aug 2019
Are those Uber-logo holding people at the Mets Citi Field really Uber drivers
There is quite a bit of entrepreneurial spirit happening at Citi Field in New York City when it comes to rideshare. This episode discusses whether or not you should hop in a car with somebody holding…
00:14:28 |
Thu 22 Aug 2019
How to decide where to host your podcast
To publish your podcasts and produce them there are a host of software tools and services available. In this episode I discuss how you can define what problems you’re trying to solve that will help y…
00:08:36 |
Sun 18 Aug 2019
What should we actually call our audience members? Readers? Consumers? Prospects?
With a multitude of ways to consume content nowadays I discuss in this episode what you should call your readers, listeners or viewers. #wordsmatter - Christoph
00:11:04 |
Sun 11 Aug 2019
To innovate stop telling people to slow down
Sometimes we hear people tell other people that they should slow down. They’re moving too fast. But the reality of life is that it’s moving fast. So while we want to be deliberate it’s not about slow…
00:08:09 |
Fri 09 Aug 2019
Why you want to add a Google Alert for your name!
In this podcast I discuss the importance of setting up a Google Alert for your name so you know what people are talking about when it comes to your brand.
00:08:36 |
Thu 01 Aug 2019
How to rock music overlays on your Instagram Stories
Adding music to your Instagram Stories is relatively new and in this episode top content marketer and digital marketer Christoph Trappe explains how to use it. He also shares why the use of music and…
00:08:19 |
Sat 20 Jul 2019
Why business storytellers and public figures probably shouldn’t worry about using FaceApp
This podcast discusses privacy concerns around the popular FaceApp, which was developed in Russia and has seen over 80 million people use its services.
00:10:51 |
Thu 18 Jul 2019
How we are on track to get to Vidcon 2019 early despite being delayed in Dallas due to weather
My 11-year-old and I were traveling to Vidcon 2019 in Anaheim and had a fun plan for the 4 days on the road. Then weather hit Dallas and our flight was cancelled. We played the travel games well and …
00:12:25 |
Thu 11 Jul 2019
Why not all stories need to be written articles!
In this episode I discuss how you can pick which content asset type is best for your story. I discuss the written article, podcasts, video, virtual reality.
00:18:31 |
Sun 30 Jun 2019
How to decide whether to link internally or externally from your articles
Linking from within articles can be a great way to drive results. But when do you link internally and when you link externally? In this episode I am discussing how to best approach that dilemma.
00:11:53 |
Sun 23 Jun 2019
What to say at the beginning of a podcast
In this episode I’m sharing my best practice for starting a show.
00:11:43 |
Sat 15 Jun 2019
Conversion strategies: When marketers put the button they need clicked in a highly clicked area ....
This appears to be an accepted conversion strategy: Need people to do something specific, re-design the user experience and just put that button whereever the button currently is that gets clicked th…
00:07:25 |
Fri 14 Jun 2019
Can my phone die because of heat while shooting video or audio outside in the summer? Yes! Tips!
My phone died on me while I was on a 360 video assignment in Las Vegas due to the triple digit temperatures. Here are some thoughts and tips on how to avoid it.
00:06:59 |
Fri 07 Jun 2019
For execs: What you need to know when your email campaign includes your name
This episode discusses a real life event where an executive was not aware that his name was used in an email marketing campaign.
00:10:35 |
Mon 03 Jun 2019
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