The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
How The Office is still using the COPE model to publish atomized content years later
The Office -the popular TV show - is still sharing atomized content years after it went off the air. This is a discussion on how you can learn from what they’re doing in your own content strategy. ht…
00:12:35 |
Fri 27 Dec 2019
Should you use the hamburger menu on your website?
I can't say that I loved the hamburger menu the first time I saw it - early this decade, roughly. How would people know to click there and why does it need to exist? What's wrong with the traditional…
00:13:03 |
Thu 26 Dec 2019
How to easily resize images for all social media networks without a cheat sheet
I’ve been using Adobe Spark on my iPad to easily resize images for all the different social media network requirements. It’s so much easier than any process I’ve previously used. Here’s a quick video…
00:10:56 |
Sun 22 Dec 2019
Facebook ads: The easiest way to set your CTA to be “send a message in Messenger”
In this show I’m sharing how to set this CTA correctly and easiest. Screens shots on http://authenticstorytelling.net/blog
00:11:21 |
Sat 21 Dec 2019
Content performance culture: Who should be the digital analyst?
This episode which is also a chapter from my book discusses this important question. Other topics covered include how to be the expert and how to add by subtracting in workflows. https://authenticsto…
00:11:17 |
Fri 20 Dec 2019
Google Auto Complete Videos: Google rolls out new tool for influencers to answer questions
Google auto complete videos by superstars have drawn in millions of views on YouTube.
In these videos the celebrities basically answer questions that Google auto complete recommends based on what use…
00:07:17 |
Wed 18 Dec 2019
Hayden Fry’s scholarship for me was worth more than my first journalism job. RIP Coach!
The legendary Iowa football coach-who also recruited me to the university-died in December 2019. I’m reflecting the things I am thankful for from him.
00:12:33 |
Wed 18 Dec 2019
How storytelling can help recruit the best talent and keep them
In this episode I share how a content culture can help with attracting the best workers and keeping them.
00:15:42 |
Tue 17 Dec 2019
We need content strategy or theory but who is going to implement it?
Reality check: A content playbook is helpful and I recommend documented strategies, but somebody has to implement them. Let’s discuss how to make sure stuff gets done with a strategy in mind.
00:07:33 |
Mon 16 Dec 2019
How to start your podcast - with Max Branstetter
Wild Business Growth Podcast Host Max Branstetter shares his tips on how he started his successful podcast and what you can learn from his process. We also discuss tools and platforms.
00:42:17 |
Fri 13 Dec 2019
What marketers must know about algorithms (with Karri Carlson of Leadtail)
Algorithms are important to understand for marketers and content people. Karrie and I discuss the things you should know in this episode.
00:27:09 |
Thu 12 Dec 2019
Should direct mail really get the credit for this conversion?
A critical look at how we measure results of specific marketing campaigns? In the example here I’m wondering if direct mail should get the credit or if an email would’ve done the same trick.
00:13:17 |
Wed 11 Dec 2019
Social media influencer gets prison time after trying to rob web domain from other person
First time I heard about a case like this. There was even a gun involved. Let’s take the opportunity to talk about URL strategy. The news story is here: https://www.desmoinesregister.com/story/news/c…
00:13:11 |
Tue 10 Dec 2019
Why events are such an important part of content marketing and the story behind Social Media Camp
Event guru Chris Burdge shares with me how Social Media Camp is a successful conference hosted in Western Canada every year. Let’s dive into why event planning and marketing should be part of your st…
00:25:00 |
Mon 09 Dec 2019
Aviation Gin builds on Peloton wife commercial [My advertising strategy commentary on that]
Way more on the backstory: https://www.linkedin.com/pulse/aviation-gin-saves-peleton-wife-maybe-traditional-industry-solis
00:09:57 |
Sun 08 Dec 2019
My SEO traffic just dropped! Why and what to do?
Search engine traffic is an important factor for many traffic source for many content marketers and here’s a discussion of why it can drop and what to do about it.
00:12:08 |
Fri 06 Dec 2019
How to push your audio content automatically to Alexa devices
Syndicating on all the relevant channels matters. In this episode, Christoph Trappe discusses how to easily push your podcast to Alexa-enabled devices.
00:08:35 |
Thu 05 Dec 2019
How Content Performance Culture Author Christoph Trappe ended up in content marketing
A quick introduction about the background for Christoph Trappe who wrote his third book on content, this one focusing on performance.
00:13:03 |
Wed 04 Dec 2019
What to do when team members have competing goals
I’m sharing my five-step process that teams can use to be on the same page and evaluate constantly.
00:15:26 |
Tue 03 Dec 2019
Can content creators live without a desktop or laptop?
Somebody once said that the best camera is the one in your pocket which is often an iPhone. Does the same apply to other types of content creation? Listen to my discussion on the topic in this episod…
00:10:42 |
Mon 02 Dec 2019
Disclaimer: The podcast and artwork embedded on this page are the property of Trappe Digital LLC. This content is not affiliated with or endorsed by eachpod.com.