The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
How to hire writers and pay them for production and performance
Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time and expertise to write the content. This episode div…
00:15:05 |
Wed 04 Mar 2020
106: How to use your intuition to drive more results (with Sunil Godse)
Sunil is the president of Canada-based Intuitionology and shares with us how intuition is more than a gut feeling and how you can use your intuition to be more successful. Connect with him on LinkedI…
00:32:07 |
Mon 02 Mar 2020
How to discover job joy to drive performance (with Patti Seda)
Patti wrote the bestseller on how to be better at your job while finding joy. Enjoying our job can also help us be more productive and effective. Enjoy the show to find your job joy.
00:35:54 |
Mon 02 Mar 2020
When should you consider running ads on your podcast?
Podcast Advertising Expert Heather Osgood walks us through many burning questions related to podcast advertising: When should you run ads, how should they be read, how long, etc. etc.
00:30:22 |
Fri 28 Feb 2020
How marketers can interview their founders, experts and product teams more effectively
In this episode I talk about my top tips on how to get better stories out of the people you interview at your company.
00:10:58 |
Wed 26 Feb 2020
How to price your products and services better (with Mark Stiving)
Mark Stiving of Impact Pricing shares with us how we can price our offerings better. In this episode we discuss value-based pricing and why there is an advantage to list three offerings or three pitc…
00:39:09 |
Sat 22 Feb 2020
How to tell better brand stories with the right talent (with Cory Bergeron)
Pitch Media CEO Cory Bergeron joins me for this episode to discuss how the right talent and communications with executives plays into telling better brand stories and to drive results.
00:33:40 |
Sun 16 Feb 2020
Website ad strategy: How I removed ads from most of my webpages without losing revenue
In this episode I discuss how I used a WordPress plug-in to only target my ads - Google auto ads – to only the highest performing articles. This is helping with user experience across the board.
00:09:49 |
Sat 15 Feb 2020
How to get the messaging for your product right - with Zach Messler
Messaging expert Zach Messler and I talk about the Importance of positioning your product correctly. We discuss common barriers and how to overcome them. Check out his article on how to explain anyth…
00:28:00 |
Fri 14 Feb 2020
Why you should publish your own content and more steps to take (with Eric Fischgrund)
FischTank Marketing and PR CEO Eric Fischgrund shares four things communicators need to do in 2020. You can also read about this here: https://www.business2community.com/b2b-marketing/4-marketing-tac…
00:31:58 |
Thu 13 Feb 2020
How to maximize organic social media
Organic social media performance certainly is getting harder and harder and it’s very different from 10 years ago. Let’s dive into my framework on how to still drive results with organic social media…
00:16:41 |
Mon 10 Feb 2020
Should we edit our content on paper? My love and hate relationship with this practice
Digital-only seems to be a common strategy in 2021 but I edited my third book on paper and enjoyed the experience very much. Let’s talk about the advantages and downfalls of doing that.
00:10:29 |
Thu 06 Feb 2020
Why there are so many No. 1 and bestselling authors now
My new content book also was listed as No. 1 on the news release list. You probably have seen that more and more authors are listing themselves as best selling authors. Here I am exploring how that h…
00:09:58 |
Tue 04 Feb 2020
94: Mean People Suck and how mean people can impact content performance cultures
Author Michael Brenner talks about toxic work environments and bad bosses in this episode. The more time teams spend on meanness the less they spend on getting their content to perform. Enjoy the sho…
00:33:08 |
Tue 04 Feb 2020
Just 3 percent of your audience is typically ready to buy. Follow-up matters.
Customer Loyalty Architect Tamara Burkett gives us the scoop on how to correctly follow up with leads. Good content can help. Connect with her here: https://www.tamaraburkett.com/
00:29:58 |
Sun 02 Feb 2020
The importance of quality news and the educated content consumer (with Jaci Clement)
Fair Media Council CEO Jaci Clement discusses the current media landscape with me. We talk about how journalism skills need to evolve and have evolved, talk about how consumers should weigh content a…
00:38:44 |
Thu 30 Jan 2020
Should we try Twitter Promote Mode for $99 a month?
I was invited to this new Twitter automated advertising offering and decided to not take part in it for a number reasons that I explain in this podcast.
00:08:49 |
Wed 29 Jan 2020
How content creators can use machine learning to make content creation more effective
Jake Goldman of 10up shares how machine learning - especially on WordPress sites - is helping marketers drive more results with their content. Connect with him here: https://www.linkedin.com/in/jacob…
00:29:59 |
Tue 28 Jan 2020
How to use TikTok in your digital marketing and the state of digital in India
Bhautik Sheth, a digital marketing expert based in India, gives an update on digital marketing in the country, including what he has seen works on TikTok.
00:32:27 |
Sun 26 Jan 2020
The 5 Es of Social Business with Jon Ferrara
Nimble CEO Jon Ferrara discusses the steps of building relationships: Educate, Engage, Enchant, Embrace, Empower. Enjoy the show and build great relationships.
00:34:56 |
Fri 24 Jan 2020
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