The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
Should I rebrand my webinars as a Zoom Meeting since everyone now seems to love Zoom?
Zoom has really taken off and is dominating social media discussions with the current coronavirus pandemic and people working remote. In this episode I discuss whether you should call your webinars Z…
00:08:02 |
Tue 31 Mar 2020
How to navigate the Age of Influence (with Neal Schaffer)
Author Neal Schaffer’s new book - “Age of Influence” - covers how brands can partner with influencers, how to choose partnerships and accelerate their brand campaigns. You can also check out his book…
00:28:25 |
Sun 29 Mar 2020
Will this virtual background work for my Zoom meeting?
Virtual backgrounds on Zoom video meetings are the latest thing as people are working remote during the coronavirus pandemic. Let’s talk about tips and tricks on how to make that work for you and how…
00:14:22 |
Sat 28 Mar 2020
Tips for freelancers during the coronavirus
Host of #Freelancechat Michelle Garrett and I discuss strategies for freelancers during the coronavirus pandemic in 2020. We are discussing pricing, marketing, workflow and more. Enjoy the show and p…
00:31:13 |
Thu 26 Mar 2020
What is conversational marketing? An overview with Drift’s VP Mark Kilens
Mark discusses with me the necessary rise of conversational marketing. Basically it means companies build relationships in a conversational way when consumers actually want to talk to companies in th…
00:20:54 |
Wed 25 Mar 2020
Marketing Made Simple with J.J. Peterson
To engage your customers better, your stories should follow a specific formula of storytelling, says Author Dr. J..J. Peterson. He walks us through the formula and how that will help you make your ma…
00:38:15 |
Wed 25 Mar 2020
How companies can share stories that uplift our spirits during the coronavirus epidemic
A look at how we can recognize teammates to make the current situation a bit more positive. Full article at https://authenticstorytelling.net/how-to-feel-better-at-work-and-home-while-the-coronavirus…
00:13:58 |
Mon 23 Mar 2020
How to use Instagram in your storytelling (with Corey Walker)
Corey Walker, author of “Instagram for Business for Dummies” gives us the scoop on how you can maximize Instagram in your corporate storytelling. You can find her book here: https://amzn.to/38fNPGx
00:37:18 |
Mon 23 Mar 2020
Remote work: How to maximize your home WiFi
With many families at home due to the coronavirus, home WiFi is stretched to a max. Here are some tips on how to maximize WiFi to allow you to get work done. Liron Sergev - The Techie Guy - and Fred …
00:24:44 |
Fri 20 Mar 2020
118: Google has blocked thousands of coronavirus-related ads and that’s a challenge to healthcare
In this episode of the Business Storytelling Podcast, Chris explains his reasoning why he thinks ads should be allowed for verified healthcare organizations. He also shares how boosted posts still wo…
00:23:31 |
Wed 18 Mar 2020
Immersive video is so cool and other video storytelling tips
Video can be shot from our phones, including VR. A look at how you can easily make immersive video part of your content performance mix. I also discuss live video.
00:14:35 |
Wed 18 Mar 2020
How I used my blog posts as a basis for my book chapters
I have now written three books with the blog-to-book strategy. In this podcast I share how you can easily turn your blog posts into a book to maximize your content performance even more.
00:13:25 |
Tue 17 Mar 2020
How marketers can use behavioral science to drive results with Nancy Harhut
Nancy shares what behavioral science is and how it applies to marketers and marketing strategy that works. You can connect with her here: https://www.linkedin.com/in/nancyharhut
00:25:02 |
Mon 16 Mar 2020
How to not let news coverage drive you crazy and keep you from getting work done
I chatted with Jaci Clement, CEO of the Fair Media Council on the Business Storytelling Podcast, about how people - including content creators and marketers - can manage the onslaught of news coverag…
00:24:30 |
Fri 13 Mar 2020
Should my brand create coronavirus-related content during the epidemic?
A look at best practices of what brands should consider sharing and what to avoid. You can also find the related blog post at this link: https://authenticstorytelling.net/coronavirus-brand-content/
00:12:07 |
Thu 12 Mar 2020
How much advertising should you actually do (with Jared Johnson)
Marketing expert Jared Johnson shares ideas on how to be more strategic and how to re-align advertising spend with today’s market demands. You can connect with Jared here: https://www.linkedin.com/in…
00:34:10 |
Thu 12 Mar 2020
111: Influencer marketing basics: How to work with influencers (with Rachel Miller)
SAP’s Rachel Miller finds, evaluates and works with influencers to drive SAP business goals. She shares with us her process to make sure these are mutually beneficial projects.
00:24:55 |
Wed 11 Mar 2020
How remote teams can work for companies
Millions of people work remote in the United States. Matt Barnett of Bonjoro discusses with me what it takes to run a company with many remote workers. He’s based in Australia and has employees aroun…
00:31:24 |
Tue 10 Mar 2020
Coronavirus cancelled conference: How to move it online quickly
Tons of conferences around the globe are being canceled because of the coronavirus outbreak. This episode discusses options on how to move your event online quickly. More: http://authenticstorytellin…
00:14:54 |
Sat 07 Mar 2020
How to scale personalization (with Noz Urbina)
“Personalization is relevance under a different name,” Omnichannel Content Strategist Noz Urbina said on the show. He shares how content strategists should think of content differently: “Create like …
00:40:16 |
Thu 05 Mar 2020
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