The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
167: Why marketing certificates are worth getting (feat. Hansen Hunt and Justin Champion)
Hansen Hunt, of https://www.certifiedmastery.com, and Justin Champion, of https://academy.hubspot.com, share what you should consider as you’re looking into marketing certifications and how to learn …
00:39:14 |
Mon 06 Jul 2020
166: How to overcome objections in email marketing (with Rob and Kennedy)
Rob and Kennedy, hosts of The Email Marketing Show Podcast, share how to make your email marketing cadences more relevant to your audience. We are discussing how to send better messages, when to send…
00:43:26 |
Sun 05 Jul 2020
165: How to make the most out of Twitter topics
In this episode I share how you can follow topics of interest via Twitter topics. For a visual guide check out this blog post: http://travelreviews.online/how-to-follow-travel-topics-on-twitter
00:10:37 |
Tue 30 Jun 2020
164: How to navigate the ever expanding marketing technology landscape (with Scott Brinker)
Almost 10 years ago Scott started mapping marketing technology companies and there were 150. Now there’s about 8,000. We need technology to optimize our workflows and Scott gives us insights on how m…
00:38:42 |
Sun 28 Jun 2020
163: Things that drive performance but didn’t require content creation
A look at some of the things we should be doing to drive additional performance-including best practices on the website, good email marketing personalization and other placement on websites. For more…
00:23:00 |
Wed 24 Jun 2020
162: Should brands run paid campaigns with publishers? (Feat. Tyler Benedict)
Tyler Benedict has run bikerumor.com since 2008 and shares how brands can run better paid content marketing campaigns with niche publishers. Don’t just run crappy sponsored content but be more releva…
00:38:48 |
Sun 21 Jun 2020
How to handle corrections to web content
Nobody wants mistakes to happen but they do. This episode - also a chapter in the Content Performance Culture book - discusses best practices and how to go about fixing problems that were published. …
00:13:53 |
Mon 15 Jun 2020
Snapchat Marketing: How to use Snapchat Ads to reach your target audience
Amine Bentahar shares tips how brands can use Snapchat Ads to meet business goals. This was a livestream of the Business Storytelling Podcast on ctrappe.online/LinkedIn
00:30:46 |
Fri 12 Jun 2020
Things to know about recognition technology when engaging with customers (feat. Paul Barba)
Paul Barba, Chief Scientist at Lexalytics, shares how companies can use recognition technology (aka emotion detection) while communicating with customers. It’s an interesting field that can help us p…
00:32:32 |
Tue 09 Jun 2020
How to decide when to delete old content
In this episode which was also live-streamed on LinkedIn I talk about how I decide when to delete old content or when to update it. The video version can be found here: https://youtu.be/8XCJj_VQEoY
00:26:40 |
Sun 07 Jun 2020
157: The importance of a “pause queue” social media button and other crisis tips
Jennifer Radke, of the National Institute for Social Media, and I discuss social media tips for brands for when emergency events like the coronavirus and protests are happening. You can also listen t…
00:26:34 |
Thu 04 Jun 2020
How to communicate with internal teams and clients in text-based conversations (feat. Chris Craft)
Communication can be tricky. People may not be reading something correctly, then they respond with something unclearly written and the next person responds to that. It can be a communication wheel fr…
00:29:26 |
Wed 03 Jun 2020
Are you making online reviews work for your business?
A look at how to make online reviews drive results and give you insights into what customers are saying about you – positive or negative – and learn from that. The article version of this podcast can…
00:22:35 |
Sun 31 May 2020
154: Why is some content so shallow and how to get companies to go deeper (feat. Mael Roth)
There’s a practice out there where some companies don’t go very deep with their content. “We don’t want to give our knowledge away” is the reasoning we hear often. In this episode, Germany-based cont…
00:40:02 |
Wed 27 May 2020
How small business can do better marketing (with Corrie Logiudice)
Small businesses face different barriers to rock their marketing. But no worries there are ways to overcome them and raise your business’ brand. Corrie Logiudice shares tips and tricks with us in thi…
00:30:25 |
Mon 25 May 2020
New on Twitter: Twitter now allows user to turn replies off
A look at this new feature that has been spotted in the wild in late May. Should you turn replies off or leave them on? To read about this topic visit authenticstorytelling.net/negativity-social-medi…
00:11:10 |
Thu 21 May 2020
Should public meetings be live streamed going forward after the coronavirus pandemic?
One trend that I found very beneficial to the public has been the live streaming of most public meetings during the coronavirus lockdown. It has made access easier and at least for the meetings I hav…
00:12:39 |
Tue 19 May 2020
How to make sure customers know your business is open (Small business marketing strategies)
After many businesses were closed for weeks at a time due to the coronavirus pandemic of 2020 here’s a good reminder on how to make sure your customers know that you’re back open. Many of these tips …
00:18:10 |
Sat 16 May 2020
Why you need a content team and how to build one (with Rachel McConnell)
Author Rachel McConnell breaks down why companies need content teams and how to implement the creation of the teams flawlessly. You can check out her book here: https://amzn.to/35E6qw1
00:36:05 |
Fri 15 May 2020
How to use original research in your marketing strategy (with Michele Linn)
Using original research can help you learn more about your industry and also can help you create content that is relevant to your audience. Michele Linn off Mantis Research gives us the scoop on how …
00:27:40 |
Tue 12 May 2020
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