The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
187: How to create more emotional B2B marketing (feat. Ashley Poynter)
Ashley Poynter, of https://contentrewired.com, joined me on this episode to talk about how we can create marketing that tells stories with more emotion. Emotion can help us advance in the B2B buying …
00:32:03 |
Sat 29 Aug 2020
186: WMT Radio interview replay: Company communications during a natural disaster
WMT Morning Host Doug Wagner interviewed me to discuss how companies can keep business and marketing operations going when a natural disaster - like the Iowa Derecho - hits. Additional tips: https://…
00:04:30 |
Thu 27 Aug 2020
185: Does Google even use your handcrafted meta descriptions? Feat.: Michal Pecanek of ahrefs
Content marketer Michal Pecanek of http://ahrefs.com investigated and his study found the answer. He shares the results with me on this episode and we answer the question “should you even write a met…
00:34:52 |
Wed 26 Aug 2020
184: Don’t waste your time on useless web design elements (tips with Ethan Anderson)
Some website design elements are just a waste of time. Web design expert Ethan Anderson and I discuss the topic and hope to make your next website redesign project easier. More tips at http://ctrappe…
00:43:37 |
Tue 25 Aug 2020
183: Disaster communications for marketers (lessons from Iowa derecho)
How to run marketing and content programs when natural disasters shut down your company operations. Reflecting on the impact of the Iowa Derecho 2020 and being without power and internet and what mar…
00:18:52 |
Sun 23 Aug 2020
182: Reviewing the new Canva content calendar and scheduling tool
Canva.com, which I use for my design needs, rolled out a new content calendar and scheduling tool. I tested it and give you my ideas on how you can integrate it into your content strategy. I also dis…
00:17:16 |
Wed 19 Aug 2020
181: How to practice good Zoom etiquette and have better and more collaborative remote meetings
With so many Zoom meetings happening nowadays I thought it would be helpful to share some of my Zoom etiquette tips worth considering.
In Episode 181 of of the Business Storytelling Podcast, which w…
00:29:17 |
Sat 15 Aug 2020
180: Pragmatic Talk Podcast - Creating content that performs
I joined a livestream with Scot and Susan Westwater for their podcast to discuss the Content Performance Culture model and how it relates to Voice Strategy. Check out more of their episodes: https://…
00:47:35 |
Wed 12 Aug 2020
179: First reactions to the new Instagram Reels
Reels, basically TikTok in the Instagram app, rolled out in August 2020. I tried it for a few days. Here are my thoughts and how brands can use Reels. More Instagram stories: https://authenticstoryte…
00:10:52 |
Sun 09 Aug 2020
178: What is affiliate marketing? Should I do affiliate marketing? (w/ Ryan Doser and Codrut Turcano)
We are discussing what affiliate marketing is, how companies can make use of it and how brands can become affiliate marketers.
For even more thoughts on affiliate marketing: https://authenticstoryte…
00:36:24 |
Sun 09 Aug 2020
177: What’s with all the friction? A chat with Roger Dooley
Roger wrote “Friction” and talked to me about why friction needs to disappear in customer experience and also internally on processes and workflows. Friction is costing us revenue even. Grab his book…
00:37:24 |
Thu 06 Aug 2020
176: Radio interview replay - Are we just burned out with all these Zoom video meetings?
WMT’s Doug Wagner and Christoph Trappe talk about whether or not the Iowa Hawkeyes can be the basketball national champion with Luka Garza returning. After that we jump into what is happening with on…
00:06:48 |
Tue 04 Aug 2020
175: Fear-based cultures can hurt creativity | How to stop the fear in corporate America
Darrin Murriner, author of "Corporate Bravery", talks about the phenomenon of the culture of fear and how we can overcome it to build better and higher performing teams.
Grab the book here: https://…
00:33:39 |
Sun 02 Aug 2020
174: Should your brand create branded face masks?
Marketing executive Jeanniey Walden and podcast host Christoph Trappe discuss the topic on this episode of the Business Storytelling Podcast.
Jeanniey shares how she predicts that face masks will be…
00:28:16 |
Wed 29 Jul 2020
173: Are virtual conferences really working? And how about the networking?
RP Singh (https://www.linkedin.com/in/digitalcontentrp) of the Asia Content Network joins me on this episode to discuss what’s been working and what’s not working when conferences moved online in 202…
00:35:08 |
Sun 26 Jul 2020
172: Live chat replay with Marco Novo about content performance cultures
Marco interviewed me on his live LinkedIn feed for his marketing show. This is a replay of our discussion on how to move your content from happening to performing. For more on content performance cul…
00:44:48 |
Wed 22 Jul 2020
171: How long does it take to rebrand a company?
Branding strategists Nick Westergaard and LeeAnn Eddins join me to dive into the topic of rebranding. They offer tips on how you can rebrand or refresh and how long that might take.
00:34:39 |
Mon 20 Jul 2020
170: How to master agile marketing with Andrea Fryrear
Marketing workflow can help us make or break our marketing strategy and implementation. On this episode of the Business Storytelling Podcast agile marketing expert Andrea Fryrear talks about strategi…
00:29:49 |
Sat 18 Jul 2020
169: How much will a freelance writer cost to hire?
Ashley Cummings commissioned a study that answers that question in-depth. She joined me on this episode to share the details. Get the report here: https://www.ashleyrcummings.com/news/writer-rates Pr…
00:27:43 |
Wed 15 Jul 2020
168: How to lead score and lead grade marketing leads (with Casey Cheshire)
Author and lead generation expert Casey Cheshire joined me on this episode and shared how you can correctly score and grade leads that come through your system. First of all you need to look at wheth…
00:36:47 |
Sun 12 Jul 2020
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