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The Business Storytelling Podcast - Podcast

The Business Storytelling Podcast

 Trappe Digital LLC

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.

A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Marketing Business
Update frequency
every 4 days
Average duration
24 minutes
Episodes
787
Years Active
2019 - 2025
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227: Does my podcast need a website?

227: Does my podcast need a website?

Brenden Mulligan of http://podpage.com joins me to discuss the topic and also shares how you can easily use his product to automate your podcast website.
00:32:12  |   Fri 30 Oct 2020
226: Why you should care about proper content migration strategies

226: Why you should care about proper content migration strategies

Tim Hanse, content expert based in the Netherlands, joined Christoph Trappe on this episode to talk about what content migration is, why you should practice good content migration and how it can help…

00:36:35  |   Thu 29 Oct 2020
225: Why executives should consider private podcasting to communicate with employees

225: Why executives should consider private podcasting to communicate with employees

Todd Cochrane, of http://blubrry.com, joins Christoph Trappe on this episode to discuss how private podcasting works and why company leadership should consider creating private podcasts to reach empl…

00:31:07  |   Wed 28 Oct 2020
✍️ 224: How companies and freelancers can work as partners

✍️ 224: How companies and freelancers can work as partners

Author Sarah Townsend joins Christoph Trappe on this episode to talk about better partnerships and related topics. Find her book here. https://amzn.to/3e3nKPy

Read Christoph’s blog here: http://authe…

00:40:37  |   Tue 27 Oct 2020
223: How to overcome the Japanese Keyword Hack

223: How to overcome the Japanese Keyword Hack

My site was recently hacked and became a victim of the Japanese Keyword Hack. This episode discusses what happened, how to try to prevent it and how to move forward from an attack. A related article …

00:14:08  |   Mon 26 Oct 2020
222: How to produce live video easier - presented by Switcher Studio

222: How to produce live video easier - presented by Switcher Studio

Jeff Koslofsky and Marc Gawith join Christoph Trappe to discuss: Why live video matters How to produce it effectively Other tips to making on air easier How to repurpose it Sign up for Switcher St…
00:50:55  |   Sun 25 Oct 2020
221: Why is there a marketing rebellion? Mark Schaefer answers

221: Why is there a marketing rebellion? Mark Schaefer answers

Mark Schaefer, author of “Marketing Rebellion,” joins Christoph Trappe on the show to share how marketing is changing and how companies need to think more about making a human impression than getting…
00:32:21  |   Sat 24 Oct 2020
220: Do marketers need college degrees? A chat with Azad Yakatally

220: Do marketers need college degrees? A chat with Azad Yakatally

We previously discussed marketing certificates here: https://lnkd.in/dp5CgYg On this episode, Azad joins me to discuss the importance of formal degrees. You can connect with him on Twitter here: http…

00:35:30  |   Fri 23 Oct 2020
219: What’s your content and marketing backup plan if your website is down?

219: What’s your content and marketing backup plan if your website is down?

My website was hit by malware for the second time in two years and I wanted to share what my back up plan is to still reach out to prospects and audience members even with the website being down for …
00:12:34  |   Thu 22 Oct 2020
‼️ 218: How to get to the point ‼️

‼️ 218: How to get to the point ‼️

Author and communications executive Joel Schwartzberg joins Christoph Trappe on this episode to discuss what a point is, how to make one and how to get better at influencing action. Check out his boo…
00:32:29  |   Wed 21 Oct 2020
217: Examples of miscommunication and how to overcome them

217: Examples of miscommunication and how to overcome them

Chief Culture Officer James Mayhew joins me to discuss common miscommunication issues that teams face and how to overcome them. Connect with him here: http://JamesMayhew.com Christoph’s blog can be f…
00:40:44  |   Tue 20 Oct 2020
🎥 216: How to integrate video storytelling easily into your marketing!

🎥 216: How to integrate video storytelling easily into your marketing!

On this live broadcast recording of the Business Storytelling Podcast (https://lnkd.in/eYsZuzr), I'm joined by Kyle Shannon, of https://www.storyvine.com/, and Dean Barta, of https://lnkd.in/ebuCmZN.…
00:41:30  |   Mon 19 Oct 2020
215: Radio replay: Do this with your LinkedIn profile to find a job

215: Radio replay: Do this with your LinkedIn profile to find a job

WMT Host Doug Wagner interviews Christoph Trappe about LinkedIn tips and tricks to optimize for your next job search. Even more tips: https://authenticstorytelling.net/video-linkedin-profile-tips-how…
00:05:29  |   Fri 16 Oct 2020
214: Podcast SEO: How podcasts help you rank in search

214: Podcast SEO: How podcasts help you rank in search

Podcast SEO is a relatively new thing that content marketers have to think about. And it certainly adds to the list but podcast SEO is something that can help our brands rise to the top in search. Le…
00:12:16  |   Fri 16 Oct 2020
📧 213: Email marketing design: How designed or plain should my emails be?

📧 213: Email marketing design: How designed or plain should my emails be?

Brandon Walton of cypresslearning.com joins me to discuss the advantages of sending emails that are not designed at all. We also discuss when you should definitely design emails before sending them.
00:35:12  |   Thu 15 Oct 2020
212: How can brands get irrational loyalty from customers (feat. Deb Gabor)

212: How can brands get irrational loyalty from customers (feat. Deb Gabor)

Deb is the author of "Irrational Loyalty," which you can order here: https://amzn.to/3ynHKGC. She joins me on this live recording of the Business Storytelling Podcast to discuss how you can build a b…
00:36:05  |   Tue 13 Oct 2020
🍿👩‍💻 211: Why you should care about a good content experience to drive business results

🍿👩‍💻 211: Why you should care about a good content experience to drive business results

Content experience expert Robert Weller (http://LinkedIn.com/in/robertmweller) joins me to define content experience, why to make it better and how to do that. For more episodes: http://ctrappe.onlin…
00:32:56  |   Sun 11 Oct 2020
🌝 🛏 210: Why your marketing strategy won’t be an overnight success

🌝 🛏 210: Why your marketing strategy won’t be an overnight success

In this episode I talk about some of the pieces good and successful marketing strategies have. Identifying those and implementing them takes time and that’s why success won’t happen overnight. Noneth…
00:21:28  |   Sat 10 Oct 2020
👩‍💻 209: Facilitating virtual events (with Robin Farmanfarmaian)

👩‍💻 209: Facilitating virtual events (with Robin Farmanfarmaian)

We talked about whether or not virtual events are working before in this article and this episode of the Business Storytelling Podcast: https://authenticstorytelling.net/virtual-conferences/ On this …
00:36:48  |   Thu 08 Oct 2020
📷 208: Facebook rolls out Instagram scheduling from the Facebook Pages Manager

📷 208: Facebook rolls out Instagram scheduling from the Facebook Pages Manager

Christoph Trappe discusses how to set up this new feature and how to think about using it.
00:10:03  |   Mon 05 Oct 2020
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