The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
🙋 207: Should we be using emojis in marketing?
Emojis are certainly popular. So the question is should we use emojis in marketing? This article and podcast dive into the topic and includes expert opinions. More: christophtrappe.com/emojis-in-mark…
00:19:30 |
Sun 04 Oct 2020
🎯 206: What about unmeasurable goals in marketing? Do they matter?
Marketing expert Marnie Gloor (https://www.linkedin.com/in/marnie-gloor-49703a10) joins me on the show to discuss the importance of not forgetting about unmeasurable goals that matter nonetheless. Mo…
00:37:29 |
Sat 03 Oct 2020
205: Why branding is important to drive leads (feat. Lori Cohen)
Marketing executive Lori Cohen, of http://blueskybranding.com, settles the debate around branding vs. lead gen and why we need to build brands to drive leads. What are your thoughts? Leave a voice me…
00:33:58 |
Thu 01 Oct 2020
📈204: What B2B marketers need to know for 2021 (new CMI report)
Cathy McPhillips, of the Content Marketing Institute, joins me to discuss the latest research. We discuss the B2B marketing landscape, how COVID has impacted it, best content types and more. You can …
00:28:32 |
Wed 30 Sep 2020
🗣 203: How do we find brand stories worth sharing anyway? (Tips from Park Howell)
Author and story expert Park Howell joins me to share a framework you can use to tell better brand stories that drive results. We discuss how to find stories and how to collaborate better with sales …
00:41:54 |
Sun 27 Sep 2020
💰🧑💼202: LinkedIn Profile Tips: How To Use LinkedIn In Your Job Search
LinkedIn is great social media network to connect with professional acquaintances, be found by recruiters and find your next job. This audio from a video broadcast explains how you can maximize your …
00:32:34 |
Sat 26 Sep 2020
📊 201: Why you should be using a live dashboard in your marketing strategy
Live dashboards can help us make decisions in the moment. They also make it easier for us to see what’s working quickly. There’s no reason we should be waiting for weekly reports or monthly PDFs. Thi…
00:15:28 |
Thu 24 Sep 2020
😷😡 200: What has the crazy 2020 taught us?
Back on the show in honor of making it to 200 episodes are previous guests that share what we have learned in this crazy year and how we can move forward into 2021. Today we hear from: Kate Bradly Ch…
00:29:57 |
Tue 22 Sep 2020
📖 199: Should I publish my content on Medium?
Nicole Akers is the author of “Making Money with Medium” which you can order here: http://ctrappe.online/medium. She shares how to integrate Medium into your content strategy, easily publish content …
00:34:08 |
Sun 20 Sep 2020
198: How leaders can help teams collaborate better (with Patti Seda)
We’ve all been in meetings where leaders say they want the teams to collaborate - but not really. They just want them to come to the same conclusion that the leader has already made a decision on. Th…
00:37:57 |
Sat 19 Sep 2020
🍿 197: Is your brand and its content binge worthy? A chat with Sterling McKinley
Sterling wrote “Binge Worthy Branding” (http://ctrappe.online/bingeworthy) and he’s joining me on this episode to discuss how brands can create an experience that’s actually binge worthy for consumer…
00:26:09 |
Thu 17 Sep 2020
196: How to unlearn old tactics to do better marketing tomorrow
Marketer Daniel Murray (https://www.linkedin.com/in/daniel-murray-marketing) and I discuss the importance of unlearning outdated strategies and tactics, how to do that and how to learn new things at …
00:36:53 |
Tue 15 Sep 2020
🎥 195: How to integrate personalized video messages into your outreach strategy
Matt Barnett, of Bonjoro.com, joins me on this episode to discuss how teams can use personalized video messages to build relationships and move people through the funnel. Related article: http://auth…
00:25:07 |
Sun 13 Sep 2020
194: Why a perfect 5-star rating on Google might not be perfect for your business
Local SEO expert Gregg Gifford discusses with me why a perfect rating in customer reviews can make businesses look less than desirable. This is Gregg’s second chat with me on the show. Last time, we …
00:27:21 |
Sat 12 Sep 2020
193: What keywords should we try to rank for and how soon will that happen?
SEO content expert Jessica Foster, of https://keysandcopy.com, shares tips on how to do better keyword research, how to know your audience better and how do you create content that has a better chanc…
00:34:12 |
Thu 10 Sep 2020
192: Are Facebook groups worth it?
Eddie Garrison joins me on the Business Storytelling Podcast to talk about how to run a Facebook Group to build community and integrate it into your content strategy.
For his group: http://Facebook.…
00:35:11 |
Tue 08 Sep 2020
191: Are marketing certificates overrated?
Storytelling expert Omneya Nabil dives into this topic with me on this episode. More on the topic: https://authenticstorytelling.net/how-communicators-can-decide-what-marketing-certificates-are-best-…
00:28:01 |
Sun 06 Sep 2020
190: How to build instant credibility online - a chat with John Weiler
Author John Weiler joins me to share some of his 25 tips to start building credibility online in six months. Check out his book here: https://amzn.to/3qH6k1D
To get help with your messaging to drive…
00:35:31 |
Sat 05 Sep 2020
189: Marketing requests: How to collaborate and communicate better with the marketing team
Lets talk about how to submit better marketing requests by being more strategic and considering even using a marketing request form. At the end of the day, marketing needs to drive results and that m…
00:23:45 |
Thu 03 Sep 2020
188: How to livestream your podcast recording to multiple networks (using Restream and Switcher)
In this episode I share my live experiment of live-streaming my podcast recording to Twitter, YouTube and LinkedIn via Restream and Switcher. There are advantages of doing this as part of your integr…
00:16:11 |
Mon 31 Aug 2020
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