The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
247: Amazon star ratings: How Amazon calculates star ratings for different countries
Amazon star ratings matter. If we can say our book has 5 out of 5 stars that matters. Even 4.5 is probably okay. But people certainly look at Amazon star ratings to make decision on their purchases. …
246: The power of improv in business (with Kathy Klotz-Guest)
Kathy, of https://www.keepingithuman.com, joins Christoph Trappe on this episode to talk about the importance of improv and humor in your business storytelling.
Find more podcast episodes: https://l…
245: Digital marketing fundraising tips with Sarah Willey
Sarah Willey, a fundraising and marketing professional based in St. Louis, joins Christoph Trappe to discuss how fundraising can work in this increasingly digital world and how organizations can inte…
244: Ranking in voice search (from Content Marketing World 2020)
This is audio from my talk at Content Marketing World in 2020 on the topic of ranking in voice search and what you need to consider when it comes to anything voice related.
Even more on voice SEO: h…
243: The importance of creativity with Adam Morgan
242: The state of writing - a chat with Sarah Mitchell
Content expert Sarah Mitchell joins Christoph Trappe on this episode to discuss the state of writing around the globe.
- How effective is written content?
- Who focuses on SEO and who doesn't?
- Who h…
241: What is data science and why should you care?
Data scientist Ted Lorenzen joins Christoph Trappe on this live recording of the Business Storytelling Podcast.
We cover among other things:
- What's data science
- How is it integrated into busi…
240: Do you really need a marketing plan? (feat. Jason Bradwell)
Jason Bradwell and Christoph Trappe discuss the topic of what kind of marketing plan you actually need - if any. The year 2020 certainly upended many plans so let's discuss how to learn from this.
C…
239: How to use the Amazon Live Streaming Platform
Amazon now allows you to go live and do your own infomercial. Christoph Trappe tried it and shares his experience in this episode.
A related article can be found here: http://authenticstorytelling.n…
238: How executives should build a brand on social media
Chantelle Marcelle joins Christoph Trappe on this episode of the Business Storytelling Podcast.
Let’s find out how you can use social media to build your brand.
Connect with Chantelle Marcelle on T…
237: How to track podcast ads and CTAs with a pixel
236: How to live tweet your presentation
Christoph Trappe shares how you can easily live tweet your presentation in this podcast episode. There are basically two ways:
- Schedule posts at the approximate time
- Have a team member live tweet …
235: Why content should be thought of as a product - a chat with Nick Goellner
Nick Goellner of https://www.makingchips.com/ joins Christoph Trappe on this livestream recording of the Business Storytelling Podcast to discuss the topic.
Connect with Nick on LinkedIn: https://ln…
234: Does your company really need swag? A chat with Katie Brunette
Event Marketing Expert Katie Brunette joins Christoph Trappe on this Business Storytelling Podcast episode to discuss this topic.
For more episodes: https://lnkd.in/eYsZuzr
Katie on Linkedin: https:…
233: Diversity in marketing (a chat with Michelle Ngome)
Michelle Ngome of the African-American Marketing Association joins Christoph Trappe on this livestream recording of the Business Storytelling Podcast to discuss the topic.
We discuss how to build di…
232: Does your brand draw as much emotion from people as the U.S. election in 2020?
The election in the United States in 2020 certainly was emotional. Content nonstop on a gazillion channels fueled the fire. In this episode Christoph Trappe discusses what marketers can learn to enti…
231: Seth Godin: Don't choose between perfection or nothing!
Author and thought leader Seth Godin joins Christoph Trappe to discuss his latest book - “The Practice: Ship Creative Work.” It’s a book about finding your voice, how perfectionism has nothing to do …
230: Can content intelligence take the chaos out of content creation? A chat with Cruce Saunders
Cruce Saunders, Principal and Founder of [A] – http://simplea.com, joins Christoph Trappe on this episode of the Business Storytelling Podcast.
Join Cruce and other content leaders at [A] in the [A]…
💰 229: How much should a lead cost?