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The Business Storytelling Podcast - Podcast

The Business Storytelling Podcast

 Trappe Digital LLC

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.

A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Marketing Business
Update frequency
every 4 days
Average duration
24 minutes
Episodes
787
Years Active
2019 - 2025
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287: Why debate matters in business - a chat with Leo Morejon

287: Why debate matters in business - a chat with Leo Morejon

Leo Morejon of proveitmatters.com joins Christoph Trappe to debate this topic. Let's find out why we need better debates.

Find more podcast episodes: authenticstorystelling.net/podcast

Christoph's …

00:34:41  |   Mon 28 Dec 2020
286: How to use the new Clubhouse app - a social media audio network

286: How to use the new Clubhouse app - a social media audio network

Christoph reviews the new app and discusses whether or not it can help us make better connections online. 

The video version of this and an article can be found here: authenticstorytelling.net/clubho…

00:20:50  |   Sat 26 Dec 2020
285: How to run better digital communities - a chat with Mark Zohar

285: How to run better digital communities - a chat with Mark Zohar

Mark Zohar, president and COO at Viafoura, joins Christoph Trappe on this live recording of the Business Storytelling Podcast. 

Viafoura helps companies create active, civil and loyal online communit…

00:32:38  |   Sat 26 Dec 2020
284: Last-minute gift ideas without leaving the house

284: Last-minute gift ideas without leaving the house

This was live streamed to Amazon on Christmas Eve but the tips can be used for any occasion when you need last-minute gifts. For links to the products visit https://amazon.com/live/broadcast/be008501…
00:15:30  |   Thu 24 Dec 2020
283: How companies can become information enabled - a chat with Scott Abel

283: How companies can become information enabled - a chat with Scott Abel

Scott Abel joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about the topic.

Connect with Scott on Twitter: https://lnkd.in/epPyN6h

Find more podcast episo…

00:38:25  |   Thu 24 Dec 2020
282: How freelancers can create better content

282: How freelancers can create better content

Author Stefan Palios joins me to share some of his 50 laws of freelancing and how freelance writers can find their niche and be more successful for their clients.  Find his book here: https://amzn.to…
00:38:41  |   Wed 23 Dec 2020
281: The end of marketing - a chat with Carlos Gil

281: The end of marketing - a chat with Carlos Gil

Carlos Gil, author of "The end of marketing: Humanizing your brand in the age of social media and AI" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the…
00:34:58  |   Tue 22 Dec 2020
280: How companies can use video feedback to make research easier - a chat with Jenn Vogel of Voxpopme

280: How companies can use video feedback to make research easier - a chat with Jenn Vogel of Voxpopme

We've talked about research in content strategy and the importance of creating good content experiences before.  Understanding our audiences can help us do that of course.  Today, Jenn Vogel joins Ch…
00:29:41  |   Mon 21 Dec 2020
279: Why integration of social media and SEO matter - a chat with Elaine Lindsay

279: Why integration of social media and SEO matter - a chat with Elaine Lindsay

Elaine Lindsay of Trool Social joined Christoph Trappe on this episode to discuss how digital behaviors, platforms and the whole brand experience needs to be integrated.

Find her at https://www.trool…

00:35:02  |   Sun 20 Dec 2020
278: Should your brand try doing Amazon Live? A chat with Jim Fuhs and Chris Stone

278: Should your brand try doing Amazon Live? A chat with Jim Fuhs and Chris Stone

Jim Fuhs and Chris Stone join Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss Amazon Live and when your brand should consider doing one.  

My previous blog pos…

00:47:14  |   Sat 19 Dec 2020
277: How and why to start a Twitter chat

277: How and why to start a Twitter chat

Gretchen Vaughn founded #TMTweetChat in 2020 to encourage online conversation in the Toastmasters community. Find out how she started it, how she organizes and gets the most out of the chats. Find he…
00:35:06  |   Fri 18 Dec 2020
276: Should you really be doing influencer marketing?

276: Should you really be doing influencer marketing?

Jason Falls, host of the Winfluence podcast, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about the ins and outs of influencer marketing.  Jason's podcas…
00:39:22  |   Fri 18 Dec 2020
275: Virtual Presentation Tips: Keep These Things In Mind When Presenting Virtually At Conferences

275: Virtual Presentation Tips: Keep These Things In Mind When Presenting Virtually At Conferences

I just have to say it: A virtual keynote in Istanbul isn’t the same as hopping across the pond, meeting people face-to-face and enjoying the city while keynoting live. But, here we are thanks to COVI…
00:15:34  |   Thu 17 Dec 2020
274: Is your podcast helping you rank in organic search? A chat with Mark Asquith

274: Is your podcast helping you rank in organic search? A chat with Mark Asquith

Mark Asquith, CEO & Co-founder, Rebel Base Media, the UK based podcast company, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss podcasting and SEO.

Mark…

00:23:25  |   Wed 16 Dec 2020
273: Building your business in a healthier way - a chat with Lee LeFever

273: Building your business in a healthier way - a chat with Lee LeFever

Lee LeFever, author of "Big Enough" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to stay sane in these crazy times while building your business.

…

00:33:44  |   Tue 15 Dec 2020
272: How to Harness AI and Maintain the Competitive Edge in Marketing

272: How to Harness AI and Maintain the Competitive Edge in Marketing

Katie King, MBA, author of "Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge" joins Christoph Trappe on this live recording of the Business Storytelling…
00:35:13  |   Mon 14 Dec 2020
271: Why we need to set work-life boundaries (feat. Carlos Hidalgo)

271: Why we need to set work-life boundaries (feat. Carlos Hidalgo)

Author Carlos Hildago joins Christoph Trappe on this livestreamed recording of the Business Storytelling Podcast to discuss his book "The UnAmerican Dream." "For so many entrepreneurs and profession…
00:34:47  |   Sun 13 Dec 2020
270: Why your company needs a content council. A chat with Andi Robinson

270: Why your company needs a content council. A chat with Andi Robinson

Andi Robinson of https://lnkd.in/dWRzYW2 joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss breaking down silos through the use of a content council. What'…
00:26:37  |   Sat 12 Dec 2020
269: The rise of the marketing technologist - a chat with Joshua McNary

269: The rise of the marketing technologist - a chat with Joshua McNary

Joshua McNary is a Cedar Rapids-based marketing technologist joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss mar-tech technologies.  Joshua's company: ht…

00:42:37  |   Fri 11 Dec 2020
268: Healthcare marketing strategies during COVID and looking ahead

268: Healthcare marketing strategies during COVID and looking ahead

Reed Smith of jarrardinc.com joins Christoph Trappe on this episode of the Business Storytelling Podcast. They discuss:

  • Healthcare marketing during COVID
  • What channels to consider in healthcare ma…
00:28:43  |   Thu 10 Dec 2020
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