The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
307: Saying no can help you become a better leader - a chat with Jo Miller
Bestselling author Jo Miller returns to the podcast to discuss the topic of saying no and we discuss her latest book as well.
Get a copy of her book "Woman of Influence" here: https://amzn.to/36k1cY…
306: Are you doing word of mouth marketing correctly? A chat with Saul Colt
Saul Colt of https://www.theideaintegration.com/ joins Christoph Trappe on today's live recording of the Business Storytelling Podcast to discuss word of mouth marketing:
- What is word of mouth m…
305: Walked on: Lessons from a two-sport non-scholarship athlete
304: How to elevate marketing ops - a chat with Cristina Saunders
Cristina Saunders, of https://www.cs2marketing.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss marketing operations and her 8-part framework to ele…
303: How to build a brand without annoying sales tactics
302: Am I live? Here's how to make your livestream successful - Powered by Restream
Christoph talks about how to pull off a great livestream.
- How do you know you are live?
- Who pushes the buttons?
- Comments
- Repurposing
Try Restream to create your own livestreams to up to…
301: How the Best Companies Stay Relevant in a Fast-Changing World
Allen Adamson, author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World, joins Christoph Trappe on this episode to discuss what it takes for companies to recognized needed…
300: Measuring the success of PR efforts - a chat with Tonya Parker
299: How to be ready when your number gets called
298: Creativity in marketing - a chat with Author Mat Zucker
297: Demystifying how we think and why we act - with Tim Ash
Find Tim's book here: https://amzn.to/34jws8U or http://primalbrain.com
Tim's site: http://timash.com
Follow Tim on Twitter: https://lnkd.in/eNUJYXk
Christoph's blog: https://lnkd.in/bDTft_d
296: What actually goes into planning a livestream? Presented by Restream
295: Radio replay: How to present yourself better on Zoom calls
Christoph joined Doug Wagner live on the radio in Eastern Iowa earlier this week to discuss how you can present better body language on Zoom calls. Check out this related article on the topic: https:…
294: Getting content ideas through Google Question Hub
293: How women can embrace the entrepreneurial spirit - a chat with Charlene Walters
292: Use these marketing tips to make 2021 better - from experts
291: Why ESPN’s sky cast channel during the football playoffs is part of the future of content
290: What should I use for a microphone for my podcast?
In this episode, Christoph shares the microphones he has used for livestreams and podcast recordings.
You can also find links to all mentioned here: https://www.christophtrappe.com/best-budget-podca…
289: What's connected content? A chat with Carrie Hane
288: How to read body language on Zoom calls - a chat with Susan Ibitz
Susan Ibitz of the Human Behavior Lab joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Susan is a Human Behavior Hacker- some people hack compu…