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The Business Storytelling Podcast - Podcast

The Business Storytelling Podcast

 Trappe Digital LLC

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.

A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Marketing Business
Update frequency
every 4 days
Average duration
24 minutes
Episodes
787
Years Active
2019 - 2025
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267: Voice devices? Must I choose between Siri and Alexa?

267: Voice devices? Must I choose between Siri and Alexa?

A chat about the landscape of voice devices. I now have Alexa on my PC, Siri on my wrist and Alexa on the TV.  Who should I ask for what and what marketers must consider. 

Find the related Amazon Liv…

00:17:31  |   Wed 09 Dec 2020
266: You have all this data and now what? Christopher Penn has some answers...

266: You have all this data and now what? Christopher Penn has some answers...

Christopher Penn, Co-Founder & Chief Data Scientist, TrustInsights.ai, joins Christoph Trappe on this episode to discuss how marketers and companies can make better use of their data to make decision…

00:33:56  |   Tue 08 Dec 2020
265: Building a brand through live-streaming with Marco Novo

265: Building a brand through live-streaming with Marco Novo

Livestreamer Marco Novo shares with us how he build a global brand through live video from Portugal. You can connect with him and watch his streams here: https://www.linkedin.com/in/mfcnovo Livestrea…
00:37:23  |   Mon 07 Dec 2020
264: The uncomfortable truth about MQLs vs SQLs - a chat presented by Lead Forensics

264: The uncomfortable truth about MQLs vs SQLs - a chat presented by Lead Forensics

Lilah Waite of Lead Forensics joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.  

We are discussing: 

  • What are MQLs and SQLs
  • How important is…
00:36:26  |   Sun 06 Dec 2020
263: Are you using timely and timeless content correctly? A chat with Scott Monty

263: Are you using timely and timeless content correctly? A chat with Scott Monty

Scott Monty joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss the topic.

Find Scott's newsletter here: https://www.timelesstimely.com/

Check his website here: htt…

00:31:05  |   Sat 05 Dec 2020
262: How to integrate PPC into your strategy and how much that will cost you

262: How to integrate PPC into your strategy and how much that will cost you

Navah Hopkins, director of Paid Media at Hennessey Digital, joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss PPC strategies, including: 

  • How to integrate PPC a…
00:34:56  |   Fri 04 Dec 2020
261: How PR and social media complement each other

261: How PR and social media complement each other

Deirdre Breakenridge, https://lnkd.in/ew4f23p, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how the two disciplines work together for maximum success.…

00:35:02  |   Thu 03 Dec 2020
260: Turning complexity and disruption into innovative futures - a chat with Leslie Wright

260: Turning complexity and disruption into innovative futures - a chat with Leslie Wright

Leslie Wright, founder of https://www.collective-clarity.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.  

Connect with her on LinkedIn …

00:35:37  |   Wed 02 Dec 2020
259: Content writing - why quality matters and what is quality content? feat. Shondell Varcianna

259: Content writing - why quality matters and what is quality content? feat. Shondell Varcianna

Shondell Varcianna, CEO and Founder of https://varcimedia.com/, joins Christoph Trappe to discuss the topic on this live recording of the Business Storytelling Podcast. Topics that we discussing: 1…
00:31:04  |   Tue 01 Dec 2020
258: How to use LinkedIn for personal branding the right way - with Wendy van Gilst

258: How to use LinkedIn for personal branding the right way - with Wendy van Gilst

Wendy van Gilst, a Netherland-based podcaster and personal branding expert, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about building personal brands o…
00:33:15  |   Mon 30 Nov 2020
257: The surprising advantage of virtual conferences - unveiled

257: The surprising advantage of virtual conferences - unveiled

Michael Kolowich of http://knovio.com, joins me to discuss how virtual conference attendees can get more out of sessions when conferences are virtual.  I spotted this new advantage during the 2020 Co…
00:29:16  |   Sun 29 Nov 2020
256: What's email deliverability and more email marketing chit-chat with Matthew Vernhout

256: What's email deliverability and more email marketing chit-chat with Matthew Vernhout

Matthew Vernhout of emailkarma.net and netcorecloud.com joins Christoph Trappe on this episode to discuss how we can make email marketing better for all involved. Other content mentioned on the show:…
00:33:06  |   Sat 28 Nov 2020
255: Conversion-optimization strategies with Chris Dayley

255: Conversion-optimization strategies with Chris Dayley

Chris Dayley of www.smart-cro.com joins Christoph Trappe on this episode to discuss how to go about A/B testing, how to drive conversions through better web experiences, and more.

Find more podcast e…

00:36:13  |   Fri 27 Nov 2020
254: Social media comments that won't help you build YOUR brand - unveiled!

254: Social media comments that won't help you build YOUR brand - unveiled!

In this episode I discuss the importance of not responding to all these social media posts because you really are just helping that brand spread that message and that can impact your brand. From a ma…

00:15:48  |   Thu 26 Nov 2020
253: Legal issues to consider in podcasting - a chat with The Podcast Lawyer

253: Legal issues to consider in podcasting - a chat with The Podcast Lawyer

Gordon Firemark - The Podcast Lawyer  - joins Christoph Trappe on this episode to discuss the legal issues to consider, including: 

  • Releases 
  • Permissions 
  • Fair use 
  • And more 

Find Gordon's bo…

00:35:53  |   Wed 25 Nov 2020
252: How to Make Your Stories Repeatable and Retweetable - a chat with Sam Horn

252: How to Make Your Stories Repeatable and Retweetable - a chat with Sam Horn

At the end of your business stories, can people repeat anything they heard - word for word? If not, you're out of sight, out of mind. We don't want to out-of-sight, out-of-mind, we want to stay top-o…
00:34:52  |   Tue 24 Nov 2020
251: The curse of knowledge and how to follow better internal communications tactics

251: The curse of knowledge and how to follow better internal communications tactics

Trent Anderson, of prewrite.com, shares tips on how companies can do better internal communication to keep employees updated and build better culture. Connect with Trent: https://www.linkedin.com/in/…
00:34:44  |   Mon 23 Nov 2020
250: How to use social media polls to nurture leads

250: How to use social media polls to nurture leads

Social media polls on Instagram and LinkedIn are another great way to connect with prospects and nurture leads. Let’s find out how to do that. A related article can be found here: authenticstorytelli…
00:08:43  |   Sun 22 Nov 2020
249: WMT Radio Replay: How to keep a balance in this digital world when we work at home

249: WMT Radio Replay: How to keep a balance in this digital world when we work at home

Christoph Trappe joined Doug Wagner on the WMT Radio Morning Show to discuss this topic. This is a replay of the live broadcast from earlier this week.

In this crazy COVID year, please stay healthy, …

00:05:23  |   Sat 21 Nov 2020
248: How giving can bring you business success

248: How giving can bring you business success

Bob Burg, author of “The Go-Giver”, joins Christoph Trappe on this episode of the podcast to talk about why giving can help you be more successful in business. It’s a concept that also applies to con…
00:26:45  |   Fri 20 Nov 2020
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