The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
347: Social media in government - a chat with Rob Sand
346: How to make sales easier with video
Marcus Sheridan, aka The Sales Lion, joins Christoph on this live recording of the Business Storytelling Podcast to discuss the concept of the visual sale.
Find Marcus' book on the topic here: http…
345: Why you need an office treadmill
This is the audio replay of an Amazon Live about why I love office treadmills to be more productive. You can watch the video version here: https://www.amazon.com/live/broadcast/697ceb1b-d9f2-422a-9bc…
344: How to use better PowerPoints - a chat with Fiona Walsh
Fiona, a PowerPoint expert, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss better PowerPoints in your business storytelling.
Connect with her here: ht…
343: Why not analyze creative BEFORE spending campaign money?
342: What's a digital legacy plan and why do you need one?
Vicki McLeod and Angela Crocker, MEd - authors of Digital Legacy Plan, join Christoph on this episode to talk about the topic.
Grab their book here: https://amzn.to/3750f66
Order Christoph’s new bo…
341: WMT Radio replay - How brands can use the power of livestreaming
340: How to give better media interviews - a chat with Brad Phillips
Brad joins Christoph Trappe on this live recording of the Business Storytelling Podcast.
Buy Brad's book "The Media Training Bible" here: https://amzn.to/36UwzIY
Pre-order Christoph’s new book now:…
339: The state of email marketing in 2021 - a chat with Ernie Smith
What email trends are worth watching and - more importantly - worth implementing this year?
Ernie joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the to…
🇩🇪338: Organischer Content und live Podcasts 🇩🇪
337: Expert discussion: The secret to thriving in the new marketing landscape - presented by Web Insights
As we navigate our way through a changing marketing landscape, we talk to global marketing leaders who share their views, techniques, and insight on finding new ways to build loyalty, drive success, …
336: Are you thriving in the new marketing landscape? - Presented by Web Insights
Christoph discusses this topic on today's live recording of the Business Storytelling Podcast.
Join us to hear from experts on the topic for even more on this webinar: https://lnkd.in/eqG3hZt
Tom…
335: The importance of trusting the process - a chat with Garrett Sussman
Garrett Sussman, Head Of Marketing at Traject, joins Christoph on this live recording of the Business Storytelling Podcast to discuss:
- What do we mean by "the process?"
- How to trust in the process…
334: Why media coverage still matters to businesses
Author Dawn Dugle joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to get media coverage, why it matters and more.
Check out her books here: https://…
333: Is this procrastination?
What's actually procrastination, what's part of the content process and where do we draw the boundaries? Join me on this live recording of the Business Storytelling Podcast to discuss.
Watch the vide…
332: Why brand stories must also include failures
Matthew Woodget of https://www.gonarrative.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Find Matthew's book on the topic here: https…
331: Behind the scenes: The Marketing O'Clock Podcast
The Marketing O'Clock Podcast is a weekly marketing news show that shares the latest news in the field. Hosts Greg Finn and Jessica Budde join Christoph Trappe on this live recording of the Business…
330: Content marketing for local SEO
At Pubcon Local 2021, I talked about how local businesses can drive results with content marketing and to get better SEO. Here is a recording of that talk. The slides can be found here: https://www.s…
329: How to overcome imposter syndrome - a chat with Marc A. Pitman
Marc joins Christoph on this live recording of the Business Storytelling Podcast to discuss his new book "The surprising gift of doubt."
Get the book here: https://amzn.to/3qywZMr
Read Christoph's co…
328: What's content mapping - a chat with Henry Adaso
Henry joins Christoph on this live recording of the Business Storytelling Podcast to discuss content mapping. Get his book here: https://amzn.to/375cHmB
Christoph's content blog: authenticstorytelli…