The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
367: How to get enough rest so you can create better content experiences
Getting enough rest is essential for content strategists and marketers. Join Julian Hayes II and Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to get eno…
366: 5 steps to becoming an expert - with Dr. Paul Schempp
365: Machine learning: When the machines write engaging content
I’ve seen some unbelievable examples of machines writing content that is actually engaging.
Let’s review how you can use machine learning in your content creation.
Related read: https://lnkd.in/es…
364: Digital design: "If it's annoying to you it's probably not accessible."
Designer, educator and author Regine Gilbert joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss inclusive design in a digital world.
Connect with her here:…
363: Appearing the right way on livestreams - a chat with Bridgetti Lim Banda
362: Instagram strategies for business - with Corey Walker (updated book edition)
361: How to use cartoons in your livestreaming - a chat with Dave MacDonald
360: The importance of zooming out in your content and design strategy - feat. Noz Urbina
359: Writing is hard – let’s talk about that ✍️
The State of Writing 2021 report is out and Sarah Mitchell is here to talk with me about moving content out of the meh zone.
Check out the report here: https://lnkd.in/egzaCgC
358: How to turn content into cash
Karyn Quick joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about monetization of content.
Connect with Karyn here: https://www.linkedin.com/in/kquick1/
F…
357: How to deliver successful personalized B2B buyer journeys at scale
Understanding the B2B buyer's journey is vital to ensuring your organization's success. You’ll achieve this by mapping your customer’s needs and delivering results to move them from one stage of the …
356: How to pick a video backdrop for your livestream
My video backdrop usually just is my office. On Zoom it's a virtual background.
Let's look at the options on how video backdrops can improve your streams. Find all products mentioned here: https:/…
355: I think this buyer journey has gone off track
Join me to discuss the B2B buyer journey and some common pitfalls.
Can't make this show, join us here for the next one with more experts: https://lnkd.in/esf7TW3
The next show will include:
- Lil…
354: Don't bother listening to this if you aren't customer-centric
Ryan Barry, of Zappi, and Jennifer Vogel, of Voxpopme, joined Christoph Trappe on this live recording of the Business Storytelling Podcast to share all the details around the Virtual Insight Summit. …
353: Why project management matters in any good content program
Bernardo Tirado, PMP, industrial psychologist and ICF certified coach, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic of good project manageme…
352: Developing a solid brand voice - a chat with Tara Hunt
Tara of trulyinc.com joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Order Tara's brand personal cards: https://amzn.to/2NNgQFu
Order Christ…
351: Study: The Future Of Content Is Emoji Content To Drive Relevance
Written language is now dead. You know email was declared dead a couple of years ago. Then it was some social media. The internet was declared dead soon after it started, too. Well, the time has come…
350: How to write funny - a chat with The Onion's founding editor
349: Growing your membership site - Presented by The Membership Mastery
Ryan Carruthers of https://www.themembershipmastery.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about how to grow membership sites. This episode i…
348: Should I invite prospects on my podcast? Sponsored by Lead Forensics
Join me on this livestream of the Business Storytelling Podcast to hear my thoughts on inviting prospects as guests onto your podcast.
This episode is sponsored by Lead Forensics which is currently g…