The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
407: Author chat: Exit Rich - planning your business sale from the start
406: Why businesses should consider a branded magazine
Luke Acree, of remindermedia.com, joins me to discuss the topic. Read an article on the topic here: https://authenticstorytelling.net/print-magazine-for-brand-marketing/
405: Shep Hyken's new book: "I'll be back."
404: Every space has a story - a chat with Martha Weidmann
403: Is Racket.com the next big audio social network?
402: Why you must understand AI to further your career
Mike Kaput, CCO of the Marketing Artificial Intelligence Conference, joins me give us the answer and shares much more about AI.
Register for this year's MAICON: https://lnkd.in/eBE3FMPY
401: Understand how people use voice to inform your brand strategy
400: What's the best advise you've ever received?
399: What has changed in the social media job market?
Jennifer Radke's team has commissioned another study on the topic. She returns to the show to give us the scoop. You can review the entire report here: https://lnkd.in/dNVHi6Ey
398: Author chat: Christina Del Villar‘s “Sway” can help marketers get stuff done!
Christina Del Villar‘s new book is available for pre-order and covers:
“Readers will learn how to align the go-to-market strategy, customer journey, and marketing strategy. From there, they will le…
397: Using the halo effect to build your brand
Erin Blaskie shares how brands - including new and emerging ones - can partner with established influencers and brands to help them and also their own brand.
Let's just say they take you under their …
396: Can your business offer a subscription service? Chances are it can...
Chris George joins me on this episode to get us the answer to this question. I was surprised to find out what types of businesses can offer subscriptions. Way more than I expected!
Chris is a co-foun…
395: How do you actually amplify B2B content?
James Tennant of Converge joins me on this live recording of the Business Storytelling Show to discuss content amplification in B2B specifically. Join us.
Check out James' company here: https://lnk…
394: The Ultimate Guide to B2B Sales Team Success
Set your team up for success with our guide to overcome obstacles common to all sales teams and consistently grow revenue.
Join our expert panel as they discuss:
- Overcoming challenges that sales …
393: The importance of ongoing practice to evolve your marketing storytelling
392: How to actually change the status quo
Status-quo breaker Allyson Strowbridge joins me on this livestream to discuss the topic.
When has the status quo held you back? Join us.
Check out her company at this link: https://lnkd.in/eQuPsFu
391: Teenage waste brand - How brands grow up
Author Evelyn Starr joins me on this livestream to talk about how brands must develop. Join us.
Grab her book on the topic here: https://amzn.to/3vmoc2t
390: The Velocity Mindset with Ron Karr
Ron joins Christoph on this live recording of the Business Storytelling Podcast to discuss his book "The Velocity Mindset." "Everyone knows what qualities define a good leader, but how many of us kn…
389: How to use the space and gear you have to look the best
Host and Producer Junaid Ahmed joins me on this live recording of the Business Storytelling Show to discuss the topic. Join us.
Connect with Junaid: https://www.linkedin.com/in/superjunaid/
For p…
388: How brands can create virtual reality content
Creating virtual reality videos is easier than ever. In this episode I talk about how to make the most of the existing technology. All products can be found here: https://amzn.to/3upQMiK