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The Business Storytelling Podcast - Podcast

The Business Storytelling Podcast

 Trappe Digital LLC

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.

A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Marketing Business
Update frequency
every 4 days
Average duration
24 minutes
Episodes
787
Years Active
2019 - 2025
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427: The next wave of influencer marketing

427: The next wave of influencer marketing

Jeanette Okwu joins me on this live recording of the Business Storytelling Show to discuss the topic.

We discuss:

  • Why brands need to have an influencer strategy
  • How to work with creators
  • How har…
00:27:19  |   Wed 03 Nov 2021
426: Author chat:

426: Author chat: "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals"

Brent Dykes, author of "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals" joins me to discuss how to tell effective stories with data.   Join us and grab his book her…

00:28:05  |   Mon 01 Nov 2021
425: How to create audiograms in no time

425: How to create audiograms in no time

Headliner is an online software tool that allows the creation of audiograms in no time. Let me show you how it works.

Make sure to watch the video version on Spotify or the YouTube version here for t…

00:17:09  |   Fri 29 Oct 2021
424: What should you talk about on your podcast episodes?

424: What should you talk about on your podcast episodes?

Syya Yasotornrat  joins Christoph Trappe on this live recording of the Business Storytelling Show to share how to choose topics for your episodes and make them interesting.  Join us.

Connect with her…

00:27:31  |   Thu 28 Oct 2021
423: Author chat: 33 Ways Not to Screw Up Your Business Emails

423: Author chat: 33 Ways Not to Screw Up Your Business Emails

Anne Janzer returns to the show to discuss her latest book on the topic.

Join us and grab a copy here: https://amzn.to/3hxzOLB


00:27:20  |   Tue 26 Oct 2021
422: The role of humans in artificial intelligence

422: The role of humans in artificial intelligence

Geertrui Mieke De Ketelaere joins me to discuss the topic. Join us and check out her book here: https://amzn.to/2UaxWQK  Read more about AI and the customer experience on my blog here: https://authen…
00:27:07  |   Sun 24 Oct 2021
421: What kind of stories work in sales anyways?

421: What kind of stories work in sales anyways?

Dan Jourdan joins me to discuss the topic on today’s show. Check out Dan’s book “Sales Proverbs” here: https://lnkd.in/eTujkmK7
00:27:07  |   Thu 21 Oct 2021
420: How important is AP Style in your content strategy?

420: How important is AP Style in your content strategy?

Carmen Hill joins me to discuss the importance of AP Style in your content. Join us.   Connect with Carmen here: https://chillcontent.com/  Grab the latest AP Stylebook here: https://amzn.to/3t60zLR
00:27:11  |   Tue 19 Oct 2021
419: Is the iPhone 13 worth getting for content creators?

419: Is the iPhone 13 worth getting for content creators?

I've been using my new iPhone 13 since it first came out and have some things to share. Let's discuss the following topics of interest to content creators:

  • The camera
  • Battery life
  • Voice strategie…
00:09:31  |   Sun 17 Oct 2021
418: Expert panel: How to make your B2B marketing truly customer-centric

418: Expert panel: How to make your B2B marketing truly customer-centric

In this era of highly-competitive markets, the customer has quite rightly moved to the forefront of marketers' thoughts. For B2B marketers, where the sales cycle is long, with more than one decision-…

00:54:42  |   Fri 15 Oct 2021
417: Author chat: “Binge Marketing” with Carlijn Postma

417: Author chat: “Binge Marketing” with Carlijn Postma

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same…
00:27:37  |   Thu 14 Oct 2021
416: Modern B2B demand gen - a chat with Jon Miller

416: Modern B2B demand gen - a chat with Jon Miller

Jon is the CMO at Demandbase  and joins me on this livestream  to discuss the topic. Join us.

We cover:

  • The role of tech in account-based marketing
  • What does a successful ABM campaign look like?
  • …
00:27:24  |   Tue 12 Oct 2021
415: How to trust your intuition

415: How to trust your intuition

Sunil Godse returns to the livestream and podcast to discuss the topic with me. 

Join us. 

Find his books here: https://lnkd.in/dJhEgeH

00:27:47  |   Sun 10 Oct 2021
414: Driving profit with a clear brand story

414: Driving profit with a clear brand story

One thing is clear to me: Clear brand stories are better than those wishy-washy, buzzword-filled ones. But how do we create clearer stories and how do those help with the bottom line?  Aleya Harris o…
00:27:01  |   Fri 08 Oct 2021
413: Author chat: Still procrastinating?

413: Author chat: Still procrastinating?

Dn Joseph Ferrari, author of "Still Procrastinating: The No Regrets Guide to Getting It Done" joins me on this episode to discuss the topic. 

Join us and grab a copy of his book here: https://amzn.to…

00:27:12  |   Wed 06 Oct 2021
412: Why technical SEO matters

412: Why technical SEO matters

Stephanie Long of Stephanie Marie Marketing joins me to discuss why the technical aspect of search engine optimization also is important to the regular content creator.

Connect with her here: https:/…

00:28:34  |   Mon 04 Oct 2021
411: Author chat: Trustworthy: How the Smartest Brands Beat Cynicism

411: Author chat: Trustworthy: How the Smartest Brands Beat Cynicism

Margot Bloomstein joins me to discuss the topic. Join us.   Check out her book here: https://amzn.to/3xKM0hA
00:28:50  |   Sat 02 Oct 2021
410: Author chat: How should marketers use AI?

410: Author chat: How should marketers use AI?

Jim Lecinski joins me on this live recording to discuss the topic,  which is covered in his book “The AI Marketing Canvas.”  Join us.   Check out the  book here: https://amzn.to/3AsfkLy
00:27:01  |   Thu 30 Sep 2021
409: Author chat: The art of caring leadership

409: Author chat: The art of caring leadership

Heather R. Younger joins me to discuss the topic. Join us.   Check out her book here: https://amzn.to/3xIfa0x Learn more about her company - Employee Fanatix - here: https://employeefanatix.com/
00:27:05  |   Tue 28 Sep 2021
408: How much effort do you put into conclusions for your blog posts?

408: How much effort do you put into conclusions for your blog posts?

Conclusions to articles definitely matter but how much time do people spend on them? How much effort is put into them? Alexandra Cote joins me on this episode to discuss the topic and offer some tips…
00:27:26  |   Sun 26 Sep 2021
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