The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
467: Change your habits - teller better business stories
I'm joined by author Marc Reklau to discuss the topic.
Marc wrote "30 Days - Change your habits, Change your life: A couple of simple steps every day to create the life you want," which you can order…
466: How content technology supports your content operations
Content expert Carrie Hane of Sanity.io returns to the show to discuss the topic with me. Join us.
Also, don't miss the last episode when Carrie discusses connected content: https://lnkd.in/geN2VQ-…
465: Foresight to tell better corporate stories
Futurist Rebecca Costa joins me on this episode to discuss the topic. We'll dive into:
1) How do we go about understanding the future and how it relates to our company?
2) How do we implement this k…
464: How to tell business stories through video blogs and podcasts
Vikram Rajan, of Video Socials, joins me to discuss:
- What's a video blog?
- How do you create one?
- Why would you?
- How to get better at it
- And more...
Join us and learn more about Video Socials …
463: Are you following these tips to present better online?
David Kerrigan, author of “Better Online Presenting: Tips and Technologies” joins me to offer tips and tricks to make online presentations better.
Join us and grab the book here: https://amzn.to/3pV…
462: How to use Flipboard as part of your content strategy
Christel van der Boom of Flipboard joins me to discuss the topic.
We covered:
- What is Flipboard
- How do you start a magazine on Flipboard?
- How to become a Flipboard publisher
- And more...
Join u…
461: What's on tap for emailing marketing this year?
Matthew Vernhout, email marketing expert, returns to the show to review email marketing last year and looks ahead to this year with us. Join us. Connect with Matthew here: https://emailkarma.net
460: Do you use anchor text correctly?
Manick Bhan of LinkGraph.io joins me on this live episode of The Business Storytelling Podcast to discuss all things anchor text.
We discuss:
- What is anchor text
- How do you pick good anchor tex…
459: How to write by formula
Matthew Woodget returns to the show to discuss the topic with me. We discuss:
- Why formulas work in business storytelling
- What should be included
- How to use storytelling formulas
- And more...
Joi…
458: How to build community on social media
Diana Richardson of SEMRush joins me to discuss the topic. We chat about:
- Why community matters
- Where to build it
- Where to start
- How to keep it relevant
- What's the right size of a niche
Join …
457: Author chat: What's an embedded entrepreneur?
Arvid Kahl wrote "The Embedded Entrepreneur" and joins me on this episode to talk about what that means and how it can help your business.
We discuss:
- the importance of building audience
- how to pa…
456: How to be a results-driven leader
Daniel Stewart, author of “ LEAD NOW!: A Personal Leadership Coaching Guide for Results-Driven Leaders” joins me on this episode to share tips. Join us and grab a copy of the book here: https://amzn…
455: “Good comes first” author chat: Mark S. Babbitt
Let’s talk about creating better cultures at work.
Mark joins me to discuss his latest book on the topic. Join us and grab the book here: https://amzn.to/3EtCpzo
454: Leading with integrity + avoid the "fake it till you make it" trap
Sabrina Horn, author of "Make It, Don't Fake It: Leading with Authenticity for Real Business Success" joins me to discuss the topic.
Check out Sabrina's book here: https://amzn.to/3DhlXRY
453: Author chat: Positioning for Advantage with Kimberly Whitler
Kim joins me to discuss techniques and strategies to grow brand value - a topic she discusses in her book.
We discuss:
- What is positioning for advantage?
- Why it matters
- What's a superior brand? …
452: What’s good copy in your email marketing? A chat with Samar Owais
Samar Owais joins me on this episode to talk about good copy in email. Join us.
We discuss:
- Customer journeys
- The different types of emails
- Writing for people
- How to handle replies
- And more…
451: Do you have these misperceptions about copywriting?
Copywriting certainly has evolved! That doesn't mean some people out there have some outdated expectations. But what are the misperceptions, how do they hinder content performance and how to we creat…
450: How to do branded content correctly
Stewart Reynolds of brittlestar.com joins me to discuss the topic. Join us.
![449: Author chat: Why your story drives your brand [Paul Furiga]](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode/868063/868063-1641329636545-fb68947cbb7d7.jpg)
449: Author chat: Why your story drives your brand [Paul Furiga]
Paul Furiga, author of "Finding your Capital S Story: Why your story drives your brand," joins me on this episode to discuss:
- why there are "stories" and Stories
- how to uncover your story
- wha…
448: How to validate ideas
Will Russell of Russell Marketing joins me to discuss the topic. Join us.
We cover:
- How to come up with ideas.
- How to bring the smallest version of them to market to test.
- How to get customer fe…