The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
506: How to use texting to build community
Angela Proffitt returns to the show to discuss texting as part of your business strategy.
We discuss:
- What is a texting strategy?
- How to implement it?
- How is it better or different from othe…
505: How to Successfully Launch and Manage a B2B Trade Publication PR Plan
Content marketer Megan Horn joins me to discuss the topic.
We discuss:
- How to pitch to B2B publications
- How to tell good B2B stories
- How often should you pitch?
- Using editorial calendars
- Pai…
504: What are brand SERPs and why should you care?
Author Jason Barnard joins me on this episode to discuss the topic and his latest book: "The fundamentals of brand SERPs."
Join us and grab a copy of his book here: https://lnkd.in/edCAZjDX
503: Why there is a need for proper grammar - a chat with the Grammar Girl
Mignon Fogarty, host of the popular Grammar Girl podcast, joins me on this live recording of The Business Storytelling Podcast to talk about the topic.
Join us and check out her podcast here: https:…
502: How to keep each other accountable
Holly Adams develops and coaches employees and joins me on this live recording of the Business Storytelling Show to discuss how we can hold each other accountable. Join us.
Learn more about her an…
501: Using a livestream countdown timer
Many live videos and live video podcasts do start with a livestream countdown timer, which looks like this and runs at the top of the show.
But, are they needed, and if so, how do we create them? Tha…
500: Do you have to be in or out of your comfort zone to create good content?
Welcome to Episode 500. I appreciate that everyone is still listening. If you haven't yet, please consider leaving a review on whatever platform you are listening to me.
Today, for Episode 500, I wan…
499: How lawyers establish authority with consumers through good marketing
Leonard J. Scheiner works with lawyers to drive leads.
In this episode of The Business Storytelling Show, we discuss the topic of driving awareness and business for lawyers.
Join us. Learn more abo…
498: How to attract consumers to your brand
Brian Gregory of ADMANITY joins me to discuss how to analyze brands and shape their content in a way that actually attracts people.
Join us and check out his company here: https://admanity.com/
497: How to establish rapport in business storytelling
Laura Lewis-Barr of Training 4 Breakthroughs joins me on this live recording of the Business Storytelling Show to discuss the topic. Join us.
Connect with Laura here: https://lnkd.in/g-dnwkJJ
495: How to tell your business' story with a small team
Samantha Story-Camp joins me on this live recording of the Business Storytelling Podcast to discuss the challenges of getting your company's story out there with a small team. We discuss:
- tools to …
492: Using video storytelling strategies that work
Emmy Wu creates video marketing strategies to help companies tap into audiences. She joins me on this live recording of the Business Storytelling Show to discuss:
- What video strategies work?
- How…
491: How to come up with a good name for a brand
Rob Meyerson, author of "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service" joins me on this live episode of "The Business Storytelling Show" to discuss the to…
490: How to tailor business storytelling to Gen Z
Gen Z. expert and author Hana Ben-Shabat joins me on this live recording of The Business Storytelling Show to discuss Gen Z.
- What do we need to know about them as business storytellers?
- How do …
489: How to be a good podcast guest
In this episode, Christoph Trappe shares his tips on how to be a good podcast guest. Join him to learn more.
Read the related article here: http://christophtrappe.com/how-to-be-a-good-podcast-guest
488: How to turn your book into a bestseller
Ellen Violette, of Books Open Doors, joins me on this live recording of the Business Storytelling Show to discuss why writing a book will help your business and how to turn it into something people w…
487: Are you making the most of content operations?
On this live episode of The Business Storytelling Show, The Content Advisory's Cathy McKnight joins me to discuss content ops.
We discuss:
- What are content ops?
- How do you know that you need c…
486: Don't make your editors drink - and here's how to accomplish that
Author Rob Reinalda joins me to discuss how we can share better stories through clarity and sometimes humor.
Join us and check his book "Why editors drink" here: https://lnkd.in/gDA5-Vd3
485: How to use Instagram calls to action
No matter the type of content, who doesn't want their audiences to engage deeper with it? I know I do. But certainly, I also realize that getting people to take action is getting harder. One way to d…
484: How to build diverse content teams
Diverse Marketing Consultant Michelle Ngome returns to the Business Storytelling Show to discuss how we can build diverse teams and how the last two years of more remote work have changed the landsca…