The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
526: How to a embed live stream on website
One way to get more out of your live podcasts: Embed a live stream on your website. There are several ways to do that. That's what I discuss in this episode:
- What is an embedded live stream?
- How d…
525: Overcoming the impostor syndrome to create better content
Who hasn't heard from their inner critic? Are you qualified to produce a podcast, write that thought leadership blog post, and so the list goes on. But, how do we overcome the impostor syndrome? K…
524: Author chat: Tim Hightower - "A Dream Worth Fighting for"
Former NFL player Tim Hightower joins me on this live recording of "The Business Storytelling Show" to discuss his new book "A Dream Worth Fighting for."
Join us and check out the book here: https:…
523: How to be comfortable telling your story
Minna Taylor of Energize your Voice joins me to discuss the topic.
We dive into:
- Why can it be uncomfortable to tell your story?
- How to move forward and be comfortable?
- What makes a good story…
522: How to work with subject matter experts to accelerate your content strategy
Content expert Sarah Parker joins me on this live recording of The Business Storytelling Show to discuss the topic. We cover:
- The importance of working with SMEs
- How to approach the conversatio…
521: I'm not a copwriter, but...
You know how everyone has opinions on copywriting or marketing, for that matter? How can we deal with that, make a project a success and keep calm - as much as that's possible?
On this live recordin…
520: Using data to tell better stories and build customer relationships
Neil Hoyne, author of "Win your Customer's Hearts," joins me to discuss using data to build better relationships. Join us and check out his book here: https://neil.to/book
519: What’s the current state of voice technology?
Scot Westwater and Susan Westwater return to the show to update us on what’s new in voice technology and what consumers expect.
We discuss:
- How voice assistant usage has increased
- The etiquette of…
518: What the gurus don't tell you about marketing
Marketing expert Tai Goodwin joins me to discuss dealing with expert advice. What's actually helpful and what isn't?
Join us and learn more about Tai's company here: https://lnkd.in/gCXMgQEG
517: What makes a good email subject line anyway? A chat with Jay Schwedelson
Jay Schwedelson, founder of SubjectLine.com, joins me on this live recording of the Business Storytelling Show to discuss the anatomy of good email subject lines. What gets people to click and what's…
516: Is livestreaming the way to go for your brand?
Live-streaming expert and author Ross Brand joins me on this live recording of The Business Storytelling Show.
We discuss:
- Why livestreaming works for brands
- How to start livestreaming
- Who sho…
515: How do we know if our podcast is a success?
Trent Anderson of Podchaser returns to the show to discuss analytics and insights.
We discuss:
- How important are listens
- What impact can podcasting have on revenue?
- Can your podcast be success…
514: How to overcome unconscious bias in your content strategy
Unconscious bias trainer LaTonya J. Pegues joins me on this live recording of my podcast to talk about that topic.
Join us and check out her website here: https://lnkd.in/g2cAQwU5
513: How to make your social proof trustworthy
Social proof works, which is why companies use it in their marketing strategies. And that's also why some people try to game it. From fake Amazon reviews to stretching-the-truth partnership details t…
512: The power of short-form video storytelling
Social Media Manager Angela Myers joins me on this live recording of the Business Storytelling Show to discuss short-form video storytelling.
- What is it?
- How can brands implement it?
- What mak…
510: How to make your voice sound good on a podcast
Voiceover Coach Daniel Friedman joins me on this live recording of The Business Storytelling Show to discuss how to get your voice ready to sound good on a podcast or livestream.
Learn more about hi…
509: How to livestream with 360 video
Most of my livestreaming nowadays is not 360, but it's possible to stream that way. How? Why? Alex Shrestha, founder at oQQur, joins me on this live recording of The Business Storytelling Show to dis…
508: How to make sure your website is accessible
Stacey Turmel, digital accessibility expert, joins me on this live recording of The Business Storytelling Show to discuss website accessibility. Join us to find out how to make sure your digital pro…
507: How to do SEO split testing? A chat with Will Critchlow
Will Critchlow, CEO at SearchPilot, joins me on this live recording of The Business Storytelling Show to discuss split testing in SEO.
We cover:
- What is split testing in SEO?
- How do you do it? …