The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
546: Do you have all the pieces to your content puzzle?
Author Andi Robinson joins me on this podcast episode of "The Business Storytelling Show" to discuss her new book: "The Content Puzzle: And the Missing Piece."
Join us and grab a copy of her book he…
545: Feed drop: "Reel Talk: The Customer Insights Show" - a chat with Crystal Carter of Wix
This is a feed drop episode of Voxpopme's "Reel Talk," which discusses topics that help researchers, marketers, and product teams understand their customers.
I hope you enjoy the episode and check ou…
544: How to see YouTube dislikes
YouTube dislikes are now a thing, but the number of dislikes a video receives aren’t displayed publicly. That’s probably a good thing, but creators might still want to know. And there’s a way to tell…
543: How PR can directly impact your bottom line and industry visibility
Ryan McCormick, co-founder of Goldman McCormick Public Relations, joins me on this podcast episode to discuss the topic.
We discuss:
- What makes good PR
- How do we measure its success?
- And mo…
542: How to have conversations that connect - a chat with Brooke Sellas
Brooke Sellas, author of "Conversations that Connect," joins me on this episode of "The Business Storytelling Show."
Join us to discover how to "convert through social media listening and social-led…
541: Winfluence - Moving Influencer Audiences Down the Funnel
This episode is a feed drop preview of Jason Falls' "Winfluence" podcast. He talks with Aliza Freud, the CEO of SheSpeaks, to discuss the topic of influencer audiences and marketing funnels.
I always…
540: What role should localization of content play?
Kate Kenyon, a content ops and localization expert, joins Christoph on this live podcast episode of The Business Storytelling Show to discuss localization strategies and content ops. Join us and co…
539: Why proofreading matters
We've seen studies of content not being edited or proofread before it's published. That can end up being a disaster. But what goes into proofreading content, and how does it fit into our workflow? B…
538: Is it worth buying the iPad with cellular?
I’ve been a big fan of the iPad from when it first came out. I had the first one, which weighed a ton, the second one, and the latest iPad Pro. And every time I get a new iPad, the question comes up:…
537: What are knowledge graphs and how do you use them?
Ashleigh Faith, an expert on knowledge graphs, joins me on this podcast episode of The Business Storytelling Show to discuss the topic. Join us.
Connect with Ashleigh here: https://lnkd.in/gtFnKxbm
…
536: What goes into starting a TV station in 2022?
David Brunner runs the DBTV network, where The Business Storytelling Show also runs. He joins us to give us an overview of why he started the station, where it's available, and what goes into making …
535: Author chat: "Using Behavioral Science in Marketing"
Nancy Harhut wrote and published "Using Behavioral Science in Marketing."
She joins me on this episode of the Business Storytelling Podcast to give us an overview of the topic.
Join us and grab a co…
534: What role should partner content play in your content strategy? - with Andrew Abony
Andrew Abony, CEO of Adbloom, joins me Christoph Trappe on this episode of The Business Storytelling Podcast to discuss the topic, including:
- What is partner content?
- How do you get it?
- When sho…
533: How To Block Spam And Unwanted Phone Calls On Your iPhone
The vast majority of unannounced phone calls I receive on my iPhone are calls I don’t have time for or that are a waste of my time.
Some are truly spam and deserve to be blocked. Others are unsolicit…
532: What's the danger of inaction?
Jen Allen, chief evangelist at Challenger, joins me to discuss the topic.
This is important for business storytellers because, after all, how can your content strategy succeed when you aren't active…
531: What creators need to know about Web3, NFTs and the Metaverse
Content strategist and author Brian Piper joins me to discuss the topic. Join us for this conversation and connect with Brian at https://www.brianwpiper.com/
530: How To Tell If You’ve Been Blocked On LinkedIn
I’ve certainly seen the need to block people on LinkedIn. And also have been blocked on LinkedIn by others. I can tell you why I blocked them, but I’m not always sure why specific people sometimes bl…
529: How to write for humans AND robots
Best-selling author Maddy Osman joins me to discuss the topic on this episode of The Business Storytelling Show.
Join us to find out how we can write for people and machines. Check out Maddy's book …
528: How becoming your own superstar helps your business
Joie Gharrity, author of "Being Your Own Superstar: How to Expand Your Love Capacity" joins me on this episode of The Business Storytelling Show to discuss the topic.
Join us and grab a copy of her…
527: Spain keynote replay: How to be successful with organic social media content
This is the audio from my keynote in Malaga, Spain, at the Digital Enterprise Show 2022. I discuss what the native content era on social media means to content strategies and to drive business succes…