The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
BONUS: Share Your Message - The Benefits of a Video News Release
One example of a news release is a video news release, which can be used by agencies, companies, and anyone who needs to send a media alert out with information worth sharing.
In this short bonus pod…
572: How to cultivate a dynamic brand with person-ality - a chat with Deb Gabor
Author Deb Gabor returns to the show to discuss her latest book - "Person-ality: Cultivate Your Human Authority To Ignite Irrational Brand Loyalty."
Join us and grab your copy here: https://amzn.to/…
BONUS: What does a content creator do?
In this bonus episode, I discuss the role and importance of content creators in companies.
To read even more: https://www.christophtrappe.com/content-creator/
Don‘t miss these previous episodes:
571: What's the impact of ChatGPT and AI-content creation? A chat with Evan Kirstel
Tech Influencer Evan Kirstel joined me on this episode to discuss:
- the impact of AI on content creation - including writing and design
- what skills marketers need to learn
- the impact on jobs
- an…
BONUS: What's difference between dropshipping and affiliate marketing
In this short bonus episode, I explain the main difference between dropshipping and affiliate marketing and how you can use that knowledge to decide which one of these - if either - is best for your …
570: How To Turn Your Story Into a Framework - a chat with Drew Neal
Many content creators struggle with the transition of turning their stories into a valuable framework for business growth.
Drew Neal has discovered a straightforward roadmap to mining your custom fr…
BONUS: Cable management ideas for your office
Our workspaces and offices can be a mess. Cables are everywhere, but there are ways around that. I share some cable management ideas in this bonus episode.
For even more product links: https://www.ch…
569: How to reinvent your business online - a chat with John Weiler
Author John Weiler returns to the podcast to discuss his new book "Reinvent your business online."
Specifically, we discuss the importance of:
- Proper web design
- Good copywriting
- Marketing that dr…
BONUS: Should we rerun podcast episodes?
Some podcasts rerun podcast episodes, but is that a good idea? Does it work, or is it something we shouldn't do? In this bonus episode, I discuss the basics to consider.
Read even more on the topic h…
568: How to stay patient in public relations - a chat with Michelle Glogovac
Public relations success can take time. The silence in response to ongoing pitches can be deafening. But how can we be more patient and reach PR success?
Award-winning publicist Michelle Glogovac jo…
567: What is content design? A chat with Colton Cox
You may have heard of content designers or content design. Or maybe not yet. Either way, we'll discuss what a content designer is and what they do.
I'm joined by Colton Cox, who is a content designe…
BONUS: Radio interview about my new book "Is marketing a good career?"
Doug Wagner of WMT interviewed me on WMT Radio to discuss my new book. Join us.
Grab a copy of the book here: https://www.christophtrappe.com/is-marketing-a-good-career/
566: Why a good strategy starts with a good website
Jeremy Woolf joins me on this episode of "The Business Storytelling Show" to discuss what the role of a website should be in a good content and marketing strategy.
We discuss:
- How to start with a g…
BONUS: When employee turnover is a good thing and when it isn't
I discuss the topic of employee turnover in this bonus episode and what it means to marketing teams.
Read my latest career guide on marketing careers here: https://www.christophtrappe.com/is-marketin…
565: How to avoid spammy links - a chat with Adam Riemer
Marketer Adam Riemer joins me to discuss what spammy links are, why you want to avoid them and how to avoid them.
Learn more about Adam's company at: https://adamriemer.me/
BONUS: Should I use a podcast script for my podcast?
Join me on this quick bonus episode to hear how to determine whether or not a podcast script is needed for your show.
564: How does transparent digital marketing work? A chat with Wesley Mathews
Wesley Mathews of High Level Marketing joins me to discuss the topic. Join us, and check out his company here: https://lnkd.in/gs6Kc5iM
BONUS: Is marketing a good career?
My new book, which was ranked as a No. 3 new release for career guides on Amazon, is now out. I discuss "Is marketing a good career?"
Here's a quick overview and grab your copy here: https://www.chri…
563: How does creativity actually work? A chat with Jon-Stephen Stansel
Here are some sticky notes, please be creative NOW. But is that really the best way to be creative? Um, maybe not, but let's discuss the topic with Jon-Stephen Stansel of Chaotic Good Studios.
We di…
BONUS: What's LinkedIn Creator Mode?
A quick look at LinkedIn Creator mode and why you should consider using it for your LinkedIn profile.
Read even more here: https://www.christophtrappe.com/linkedin-creator-mode/