The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
583: Uniquely You: Essential Steps for Building a Successful Personal Brand - a chat with Adrienne Sheares
Adrienne Sheares of ViviMae Labs joins us on this live podcast episode of "The Business Storytelling Show" to discuss what goes into building a personal brand. Join us.
Learn more about her company …
BONUS: Banish boring headlines: Use a AI Headline Generator This Way
This is how I use a AI headline generator to come up with better headlines for my content, including blogs, emails, and even podcast episodes.
Read more about AI content creation here: https://www.ch…
582: How to Stop Wasting Time on Ineffective Email Automation Practices - a chat with Jeanne Jennings
Email marketing strategy consultant Jeanne Jennings joins me on this podcast episode of "The Business Storytelling Show" to discuss email marketing automation's do's and don'ts.
Join us and connect …
BONUS: Stand out: The importance of a Favicon
A certain level of importance of a favicon does exist - especially now since the favicon shows up in Google search results. But what is a favicon and how do we create them?
Here's a quick overview on…
581: How do modern marketers earn trust? A chat with Melanie Deziel
Melanie Deziel, author of "Prove it," joins me on this episode of "The Business Storytelling Show" to discuss the topic. How do marketers prove that what they are saying is true? Let's find out.
G…
BONUS: How I use iPhone as webcam on Mac
I've started using my iPhone 14 as the webcam when recording my podcasts in Restream. The iPhone is simply mounted on a tripod mount, where my old camera used to be. Then just pick the iPhone's name …
580: How to build a brand that is crisis ready? A chat with Melissa Agnes
Melissa Agnes of the Crisis Ready Institute joins me to discuss how brands can be ready for crisis before it happens. This is not about crisis management once something happens but how brands can be …
BONUS: Why branding matters
Customer experience guru Shep Hyken invited me on this podcast to talk about the importance of good brand storytelling in customer experience.
You can listen to the entire episode here: https://hyken…
579: Be a better leader by unleading - a chat with Céline Schillinger
Céline Schillinger's new book "Dare to un-lead" is now out, and she joins me on this podcast episode to share what's needed today for leaders to be better leaders.
Join us and grab a copy of her boo…
BONUS: Giveaway ideas for businesses
A giveaway can be a good idea to create buzz for your business. But what are some giveaway ideas for businesses? Here are some ideas.
Learn even more here: https://www.christophtrappe.com/create-buzz…
578: Why we need to create immersive content experiences - a chat with Paul Zak
Paul Zak joins me to discuss his new book "Immersion: The Science of the Extraordinary and the Source of Happiness."
Join us and grab a copy here: https://amzn.to/3j33aFS
Don‘t miss these previous e…
577: How content professionals can influence organizational change - a chat with Michael Andrews of Kontent.ai
Michael Andrews, content strategy evangelist at Kontent.ai joins me to discuss the topic.
Join us and connect with him here: https://lnkd.in/dDSUEXEK
Don‘t miss these previous episodes:
BONUS: Unleash Rebroadcasting To Drive Your Podcast’s Reach
This episode discusses what rebroadcasting is and how livestreaming podcasters can use this to restream their shows.
Read even more here: https://www.christophtrappe.com/unleash-rebroadcasting-to-dri…
576: Is your content too much for people's cognitive load? A chat with Neil Petty
Neil Petty, Host of the "Storytelling for Content Design Podcast," joins me on this episode of the"The Business Storytelling Show" to discuss:
What is cognitive load?
Why content marketers need to u…
BONUS: How to have a good conversation? Here's the answer.
In this episode, I discuss a top tip on how you can become a better conversationalist.
Read the book mentioned in this short episode: https://amzn.to/3Eltp1z
575: How college student-athletes can build their brand to monetize it - a chat with Kim Whitler
Kimberly Whitler returns to the show to discuss her new book "Athlete Brands." We will discuss how college athletes can improve their brands to monetize them.
Join us and grab a copy of Kim's book h…
BONUS: Do you need a degree to be a marketer?
Is it possible to get into marketing without a degree? It might not be impossible, but it is hard to get certain roles without a bachelor’s or even a master’s degree.
Looking at all marketing roles c…
574: Author chat: The Death of Demographics - a chat with David Allison
Author David Allison joins me on this episode of "The Business Storytelling Show" to discuss why marketers need to stop focusing so much on demographics.
Instead, marketers should focus on values, D…
BONUS: Find Clarity and Success Through Big Thinking
What does big thinking mean, and how does it apply to creators and their decisions? I discuss that in this short bonus podcast episode.
Don't miss these episodes:
573: What's the future of VR in business storytelling? A chat with Parker Howell
VR expert Parker Howell joins me on this episode of "The Business Storytelling Show" to discuss the topic.
Join us as we discuss:
- What is VR in corporate strategy?
- What companies use VR well alr…