The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
595: Maximizing Your Sales Potential with Branded Podcasts a chat with Ross Romano
Ross Romano of "Be Podcast Network" joins me to discuss how branded podcast help with sales and networking.
Join us and connect with Ross here: https://www.linkedin.com/in/rossromano/
Related content…
BONUS: New to podcasting? Who is your podcast coach?
Podcasting is an excellent way for leaders to build their brands, but given that the medium can be new to many, podcast coaching for leaders with an actual podcast coach is worth considering.
Learn m…
594: How AI tools will impact corporate communications teams - a chat with Chris Keefe of Poppulo
Chris Keefe, Chief Product Officer at Poppulo, joins me to discuss the topic on this live recording of "The Business Storytelling Show."
We touch on:
How AI impacts corporate communications
How to use …
BONUS: What is voice marketing?
Here's why your brand needs to invest in voice marketing now.
Join me and learn more by reading this must-read book on the topic: https://amzn.to/3MqAeU9
593: Don't Let Burnout Derail Your Content Strategy - Here's How to Avoid It - a chat with Julie Bee
Julie Bee helps teams avoid burnout and joins me on this episode of "The Business Storytelling Show" to discuss the topic.
Join us and connect with her here: https://lnkd.in/gQpWhkYN
592: What kind of customer research should inform my content strategy? A chat with Lori Highby
Lori Highby, founder of Keystone Click, joins me on this live recording of "The Business Storytelling Show" to discuss the topic.
Connect with her here: https://lnkd.in/gYCyiuW5
BONUS: Do this now to infuse personality in marketing
Does every brand need personality in marketing? The short answer is yes, and every brand has some personality in its marketing anyway. It could be stiff or fun or something somewhere in-between. But…
591: Click by click: Using Google ads in your marketing strategy - a chat with Rokas Golcas
Rokas Golcas, author of the new “Google Ads Blueprint: An easy-to-follow Guide for Getting Results with Google Ads,” joins me on this episode of “The Business Storytelling Show” to discuss his new bo…
BONUS: Lights, Camera, Wireless Action: Using a wireless live streaming camera
I share how wireless livestreaming works and what camera you might consider trying.
Read more: http://christophtrappe.com/wireless-action-using-a-wireless-live-streaming-camera
Order the new emeet w…
590: Master the Art of Having Better Conversations - a chat with Joe Pardavila
Joe Pardavila, author of "Good Listen," joins me on this live episode of "The Business Storytelling Show" to share how we can have better conversations in life, business, and on podcasts.
Join us and …
589: Unlock Your Content Potential: Don't create content that sucks - a chat with Ron Watt Jr., creator of #WhyMostContentSucks
Ron Watt Jr. joins me to discuss why so much content out there sucks and how we can ensure our content doesn't.
Join us.
Connect with Ron here: https://www.linkedin.com/in/ronwattjr/
BONUS: Should you point out that content is produced by AI?
Content produced by artificial intelligence is all the rage now, but do you need to add a disclaimer to content letting the audience know that the content was artificially produced? I discuss that in…
588: The art of active listening - a chat with Heather Younger
Author Heather Younger returns to the show to discuss her new book on the art of active listening.
Join us for this episode of "The Business Storytelling Show" and grab a copy of her book here: https:…
587: Ignite your content: Optimize Your Content Marketing Funnel - a chat with Chelsea Alves
Content marketing expert Chelsea Alves joins me to discuss how to create content for the different stages of the funnel and more.
Join us.
Connect with Chelsea here: https://www.linkedin.com/in/chel…
586: Buckle up and Discover the Thrill of Flying Private - a chat with Travis Lamance
Aviation entrepreneur Travis Lamance joins me on this live recording of "The Business Storytelling Show" to propel our knowledge about private air travel forward.
We'll discuss:
How do you fly priva…
BONUS: How often should I blog?
I answer the question on how often you should blog (new content and updating existing content) here.
More content tips at christophtrappe.com.
585: How do you teach influencer marketing? A chat with Jacob Hiler
Jacob Hiler, professor of marketing at Ohio University, joins me to share how today's college students learn about influencer marketing.
Join us and connect with Jacob here: https://lnkd.in/dfbiVa2i
BONUS: Is a career in radio worth it?
In this quick bonus episode, I discus whether or not a radio career is worth it and where all radio skills can be used in content.
Join me.
584: How to show up as a more Confident Marketing Leader - a chat with Stacey Danheiser
Stacey Danheiser, the Creator of The Confident Marketer Playbook, joins me on this podcast episode to discuss how you can be more confident to drive marketing results.
Join us and learn more about t…
BONUS: Camera On: What Are AI Camera Benefits?
You can now use artificial intelligence cameras for virtual meetings and live video podcasts, but what are AI camera benefits, how do they work, and do they help us create better content?
Join me on …