The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
621: How podcast HOSTS can help their GUESTS be better guests - a chat with Max Branstetter
Podcast pro Max Branstetter returns to "The Business Storytelling Show" to share the steps that podcast hosts can take to improve the guest experience and make a podcast interview a success.
Connect w…
620: Using a LinkedIn AI tool (Engage AI) to write comments and stand out to prospects:
Commenting on LinkedIn posts is a proven social selling strategy, but posting "great content" or something else that is generic and blah won't help you stand out. But this LinkedIn AI tool - Engage A…
619: High Impact Presentations – Telling the Compelling Story - a chat with Steve Gavatorta
In our fast-paced, high-tech, ever-evolving world the speed of change and decision-making is getting faster, the level of competition fiercer, and adversity, ambiguity is striking harder than ever.
A…
618: Are you walking on eggshells at work? A chat with Sam Horn
Author Sam Horn returns to the show to discuss her new book: "Talking on Eggshells: Soft Skills for Hard Conversations."
We discuss:
Why are people avoiding conflict?
Why sometimes conflict can be nece…
617: You've got mail: Email marketing rules to follow
Email marketing rules fall into a few categories:
Those that you have to follow because they are the law - like spam laws.
Then there are the ones that are best practices
Finally, we have email marketin…
616: How is AI in content marketing being used?
This is an episode of "The Marketing, Demystified podcast" from your growth marketing partner - Growgetter.
The Content Marketing Institute released its new Salary Report, and as part of that, it ex…
615: ChatGPT for Thought Leaders and Content Creators - a chat with Dr. Gleb Tsipursky
We are discussing Dr. Gleb Tsipursky's new book "ChatGPT for Thought Leaders and Content Creators: Unlocking the Potential of Generative AI for Innovative and Effective Content Creation" on this live…
BONUS: Why isn't my website ranking?
In this bonus episode, Christoph shares some of the common issues why websites don't rank and what you can do about it.
Enjoy the episode and to book time to get help from Christoph to get your webs…
614: How to get consumers to love your brand (story) - a chat with Aaron Ahuvia
Aaron Ahuvia, marketing professor and author, joins me on his episode to discuss the topic including:
What makes people love a brand?
How can brands tell a better brand story
And more...
Join us and grab…
613: From Numbers to Insights: Turning data into wisdom - a chat with Kevin Hanegan
Kevin Hanegan, author of "Turning Data into Wisdom" joins me on this live recording of "The Business Storytelling Show" to discuss the topic, including: How do you turn data into wisdom? What steps n…
BONUS: When is the best time to write content?
When is the best time to write? Hmm. Good question. I know when my best time to write is, but certainly, the answer depends on:
- Personal preferences
- Environmental impact
I discuss the topic in t…
612: Where should communications live in an org chart? A Chat with Grace Williams of BLASTmedia
Communications has a role in building up businesses but where should it fall in an org chart and why?
Grace Williams of BLASTmedia joins me on this live recording of "The Business Storytelling Show" t…
BONUS: Free book chapter: Staying ahead of technology trends
Marketing has seen a tremendous amount of technological disruption or advancement - depending on how you look at it. That can be a motivator for you or can be overwhelming.
611: Where should content strategy sit in a company? A chat with Fleur Willemijn van Beinum
Content expert Fleur Willemijn van Beinum joins me on this live episode of "The Business Storytelling Show" to discuss where content fits in an org chart.
Join us and connect with her here: https://ln…
BONUS: What is a prompt in AI?
In this bonus episode of "The Business Storytelling Show," I look at what is a prompt in AI and how to write better ones. Join me.
610: Corporate storytelling for winning communication - a chat with Steve Multer
Steve joins me on this episode of "The Business Storytelling Show" to discuss the topic.
Join us and grab a copy of his book here: https://amzn.to/44BIPK8
BONUS: The AI Predicament: Is Using AI Cheating?
This podcast episode was created with Christoph's cloned AI voice, based on an article on his blog.
Listen in and read the article here: https://www.christophtrappe.com/the-ai-predicament-is-using-a…
609: Using stories to influence your customers - a chat with Rob Biesenbach
Rob Biesenbach, author of the best-seller "Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results" joins me on Episode 609 of The Business Storytelling Show" to discuss the topic.
Jo…
BONUS: How does the TikTok affiliate program work?
Join me for this bonus episode of "The Business Storytelling Show" to learn about the program and how to use it.
608: Creating content for ALL relevant channels to increase authority - a chat with Jeff Bullas
Top global influencer and thought leader Jeff Bullas joins me on this episode of "The Business Storytelling Show" to discuss the topic.
We discuss:
- Why blogging still works
- The role of AI in con…