The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
653: How to increase branded search queries and volume
Branded SERP specialist Jason Barnard returns to "The Business Storytelling Show" to share how to increase branded search and why that's an important strategy.
Join us for conversation.
Sign up for J…
652: An Ethical Email Marketing Discussion with Yuval Ackerman
Can crafting caring email narratives increase your conversions while respecting subscriber privacy? An ethical email marketing strategy builds loyalty by valuing people while driving profits.
I'm de…
651: The AI Marketing Revolution: How CMOs Can Ride the Wave
Shawn Goodin and team published the AI Playbook for CMOs, and he's joining me on Episode 651 of "The Business Storytelling Show" to discuss the topic.
ChatGPT and other AI tools are changing marketin…
650: How to use Discord as a brand! A chat with Tyler Stambaugh
Tyler Stambaugh studies the culture of Discord and joins me on Episode 650 of "The Business Storytelling Show" to share how Discord can be used in a brand's strategy.
We cover:
- What is Discord?
- Wh…
649: Insights in business: How to connect the dots - a chat with Chris Kocek
Chris Kocek, author of "Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business" joins me on Episode 649 of "The Business Storytelling Show" to discuss his book, including…
648: How to write authoritative content - a chat with chima mmeje
chima mmeje🏳️🌈, Senior Content Marketing Manager at Moz, joins me on Episode 648 of "The Business Storytelling Show" to discuss:
- What is authoritative content?
- Why it matters to business growth. …
647: Is your brand story ready for the narrative economy? A chat with Kristian A. Alomá
Kristian A. Alomá, Ph.D., author of "Start with the Story: Brand-Building in a Narrative Economy" joins me on Episode 647 of "The Business Storytelling Show" to discuss:
- What is the narrative econ…
646: How do you know you are creating successful content? A chat with Dana DiTomaso
Dana DiTomaso, president and partner at Kick Point Inc., helps teams level up their analytics and joins me on Episode 646 of "The Business Storytelling Show" to discuss how you can measure content su…
BONUS: Unlocking Success: Mastering the Marketing Approval Process
On this bonus episode, I discuss marketing approval processes that work and that can actually help produce higher-performing content.
I discuss:
Defining the Marketing Approval Process
Exploring Sta…
645: Clear communication skills every business storyteller must master
Steve Woodruff, aka the King of Clarity, and author of "The Point: How to Win with Clarity-Fueled Communications," joins me on Episode 645 of "The Business Storytelling Show" to discuss:
- Why clarit…
644: How to find influencers for your brand? A chat with Lindsey Gamble
Top LinkedIn Voice Lindsey Gamble joins me on Episode 644 of "The Business Storytelling Show" to discuss the topic, including:
- When should brands do influencer marketing?
- What are the best ways to…
643: Create High-Performing Teams with an Experienced Fractional Executive - a chat with Ben Wolf
Not seeing the results you are after? Missing the experience needed by leaders in your organization? Maybe it's time for a fractional executive, which could be a fractional chief operating officer, c…
642: What are the new rules of marketing? A chat with David Meerman Scott
Marketing is certainly an ever evolving career, which makes it ever so important to understand the new rules of marketing.
To find out what those are, I'm joined by David Meerman Scott, author of "T…
BONUS: The three components of a useful marketing workflow
In this episode, I share the three important areas every marketing workflow needs to have to make a marketing program successful.
Those are:
- Strategy
- Creation/Creative/Implementation
- Technical
J…
641: What does authentic marketing in the age of AI look like? A chat with Emanuel Rose
Emanuel Rose, author of "Authentic Marketing in the Age of AI" joins me on Episode 641 of "The Business Storytelling Show" to discuss the topic. We discuss: What is authentic marketing? How does AI…
640: Does marketing know what it's doing? A chat with Greg Stuart
Greg Stuart, CEO @ MMA Global, joins me on Episode 640 to discuss how marketing can do a better job and what the role of artificial intelligence is on that road to success. Join us.
Learn more about…
639: Automate Your Busywork - a chat with Aytekin Tank
Aytekin Tank, author of "Automate Your Busywork: Do Less, Achieve More, and Save Your Brain for the Big Stuff" join me on episode 639 of The Business Storytelling Show to discuss how to automate more…
638: What does a good SEO strategy look like?
Ninad Pathak, freelance technical writer, joins me on Episode 638 of "The Business Storytelling Show" to discuss that topic. What actually entails a good SEO strategy? Join us.
BONUS: Is press release link building worth it?
On this bonus episode, I share whether or not press release link building is worth it. I cover organic and paid strategies and how they can help you build your organic rankings and traffic.
637: The $100M Journey - turning failure into success with John St. Pierre
John St Pierre's new book "The $100M Journey: Your Guide to Growing the Business of Your Dreams without Going off the Cliff" is now out and he's joining me on this episode of "The Business Storytelli…