The Business Storytelling Podcast

We all make decisions nonstop, but what are they based on other than our vague recollection of previous decisions? How can we level up decision-making in marketing?

On Episode 685 of "The Business S…

When buyer trust is lacking, companies can lose money. Who wants to buy from a less than trustworthy company? It's a spectrum, I suppose.

TrustRadius discussed the topic in its Buyer Research Report…

Should I learn how to code as a content marketer? How about taking my kids to code camps or the like? What are the different levels of coding? Updating HTML: is that coding?

Felienne Hermans, Profess…

Content testing has certainly come a long way. From technology to better analytical skills on content and marketing teams, the level of content testing has moved on up and with good reason: How else …

Some new tools can eat up more time than is helpful. Certainly, that can be the case when it comes to testing and testing and testing new AI tools and processes. But at some point, the AI-powered pro…

Certainly, some people would argue that just myself is enough (or too much). Ha. But there might be some really good reasons - including business ones - to create an AI avatar or clone. And what's th…

It's easy enough to just go, go, go. There's one more piece of content that can be worked on, but we need balance to thrive and probably even survive.

Clement Decrop, author of "The Idea Space: The …

Do you know the difference? And, most importantly, which one do you need? Trademark Angel CEO Anita Mar joins me on Episode 678 of "The Business Storytelling Show" to explain.

Join us.

File your tra…

One way to do that is by predicting consumer behavior online and then reacting in a way that creates value for the customer and revenue for the company. Aurangzeb Agha of Metrical, Inc. and I will di…

Ugh. That's not the right kind of commitment companies are looking for, but how can change management bring it all back to actual forward progress?

Sarah Gorsh and Courtney Smock, partners at Slingsh…

I first met Stacey Lauren when she invited me into her community. "Hey, we are talking about livestreaming podcasts. Want to stop by and chat about it?" Sure thing. Building a business community ... …

Content can drive business results when done well, correctly and efficiently.

One way to do this is by setting up content ops. To discuss what is content ops and related topics, Top LinkedIn Content…

Performance marketer Marin Ištvanić joins me on Episode 672 of "The Business Storytelling Show" to discuss that topic.

We cover:

• The power of Facebook ads and how to structure the ad account for m…

John Horn, CEO at StubGroup, joins me on Episode 671 of "The Business Storytelling Show" to discuss what steps need to be taken to set up a high-return ad campaign.Join us for this live conversation.…

There's a time when you should get an attorney, and then there's a time when you definitely, no debate necessary, need a lawyer right this second.

So, when should you think about finding your legal …

Ah, the dream - making money with your website. And it's possible. In Episode 668 of "The Business Storytelling Show," I'm joined by Matt Raad, who, together with his wife Liz, is a successful websit…

Aslak de Silva, CEO of Selfly Store, joins me on Episode 667 of "The Business Storytelling Show" to share how AI is even evolving the vending machine space.

Join us.

This episode is supported by Os…