The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
BONUS: The Power of First-Person Writing: How to Connect with Your Audience on a Personal Level
Should your content - corporate, too - be written in the first person and what does that even mean? Here's my answer in this quick bonus episode of "The Business Storytelling Show."
Read more on the…
666: What are the ethical considerations for generative AI use in business
Kate Bradley Chernis, founder and CEO of Lately, an AI-driven content creation platform returns to "The Business Storytelling Show for Episode 666 to discuss what are the ethical considerations for g…
665: Writing better copy with thorough copywriting briefs
The tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpieces all starts with a copywriting brief. Copy Chief Vikki R…
BONUS: Curved Monitors: Are They Worth it For Content Creators?
Are curved monitors just a gimmick, or do they truly enhance your experience while creating content? In this bonus episode of the Business Storytelling Show, I take a closer look at the latest trend …
664: How does cognitive bias affect SEO strategy?
SEO expert expert Sarah Presch joins me on Episode 664 of “The Business Storytelling Show” to give us the answer.
We discuss:
- What is cognitive bias?
- Things to know for SEO
- And more….
Join us…
663: 5 common marketing mistakes you must stop now
What are some of the common marketing mistakes companies make? Purna Virji, author of "High-Impact Content Marketing," joins me on Episode 663 of "The Business Storytelling Show" to tell us what they…
662: Why coaching is important in the workplace
Why coaching is important in the workplace shouldn't even be a question or something that should be discussed at length, but here we are. People are short on time, deliverables are piling up, and the…
BONUS: Marketing in the Age of AI Podcast with Emanuel Rose
I joined Emanuel on his podcast to talk about some of my favorite AI workflows and tools.
Join us and listen to his podcast here: https://podcasts.apple.com/us/podcast/marketing-in-the-age-of-ai-with…
661: The Future of Business Communication: AI, CommTech, and CCOs
The definition of communication is evolving in business. So, let's find out what that means to you!
David Toushek, the founder of Everything Communications, is leading a revolution in how companies …
BONUS: IIEX and tech Content Chat
Erika Heald invited me to be a guest on her weekly Content Chat LinkedIn Live.
We discussed a recent market research conference I attended, technology advances in content and many topics in between
660: What is the role of an editor?
Do writers still need editors in the age of AI? What's their role, and how is it evolving? I can't wait to chat with content marketing director Patricia Chui about that topic on Episode 660 of "The B…
BONUS: Do podcasts have video?
A question that's sparking debate in the podcasting world - do podcasts have video? And perhaps more importantly, should they?
Traditionally, podcasts have been an audio-only medium. Just a couple pe…
659: How technology helps business growth
Let's discuss how technology can help businesses. On episode 659 of "The Business Storytelling Show," I cover:
- Enhancing productivity with tech
- Streamlining communication
- Data-driven decision ma…
BONUS: Human vs. AI written content
Here's how human writers and AI can play together and what human content creators must do differently if they don't want to lose their jobs to AI.
658: Crafting compelling content from dull topics
It's possible. Even so-called dull or dry topics need engaging content, but how? Content specialist Ellen Lichtenstein joins me on Episode 658 of "The Business Storytelling Show" to give us the answe…
657: The Art of Earned Media Coverage: Insights from a PR Veteran
Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media.
In Episode 657 of "The Business Storytelling Show," we discuss:
- What is…
656: How to guest blog - a chat with Jake Doll
Guest blogging is a strategy that can help executives and their brands get and stay in front of their consumers in a meaningful way. It's also often great for SEO. To discuss how to guest blog effect…
BONUS: What should a content calendar include?
What should a content calendar include? In this bonus episode with Christoph, learn about determining priority topics and unique angles for effective content planning. He unveils the four things t…
655: Podcast Promotion Ideas So Good, You'll Wonder Why You Never Tried Them
What are the best ways to promote your podcast, and where should you?
Bruce Wawrzyniak, who has spoken at conferences on the topic and is a seasoned podcaster, joins me on Episode 655 of "The Busine…
654: How to build a brand identity - a chat with Rob Meyerson
Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491.
We discuss building a brand identity as the 6th edition of "Designing Brand Identity…