The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
BONUS: Why AI in content creation is not there ... yet
In this bonus episode, I discuss the following:
- What AI in content creation is good for
- Where it's lacking
- My prediction for the future
Join me.
607: Marketing with Empathy Podcast: Creating Content Performance Cultures
I was a guest on the "Marketing with Empathy" podcast and discussed my book on creating a content performance culture.
Listen to all of that show's episodes here: https://www.podpage.com/marketing-w…
606: How to make your nonfiction book a success - a chat with Melody Ann Owen
Let's talk about marketing your book to get back into the swing of things.
We've discussed before that writing a book can build the brand of business leaders, which can then drive revenue.
To discus…
BONUS: I cloned my voice, and here's how that went.
Using Eleven Labs, I cloned my voice, and the result is something. Have a listen...
605: Unlock Creative Superpowers with the Art of Co-Creation - a chat with HP's Jose Gorbea
Jose Gorbea, of HP, joins me on this episode of the marketing podcast "The Business Storytelling Show."
Join us and connect with Jose here: https://lnkd.in/gfjpV9jW
BONUS: What is content velocity?
On this bonus episode of "The Business Storytelling Show," Christoph discusses what content velocity is, how it fits into creating quality content and what is the right content velocity.
If you like…
604: What's full circle marketing? A chat with Wayne Mullins of Ugly Mug Marketing
Wayne Mullins of Ugly Mug Marketing joins us to discuss the topic. Join us for this live conversation and check out Wayne's company here: https://lnkd.in/gEMe5NHt
BONUS: Choosing a career in marketing (Free book chapter)
This episode is a free chapter from my "Is marketing a good career?" book and is being read by my cloned voice through artificial intelligence. To read the full book: https://www.christophtrappe.com/…
603: Making Connections: How the Right Content Builds Trust - a chat with Ashley Guttuso
Ashley Guttuso - marketer, strategist, and trust builder - joins me on this live recording of "The Business Storytelling Show" to discuss how content builds trust.
Join us and connect with Ashley her…
BONUS: Is Kindle Unlimited worth it for authors?
One of the decisions that needs to be considered when your new book publishes is whether or not to enroll it in Kindle Unlimited. It's a legit question to ask: Is Kindle Unlimited worth it for author…
602: Author chat: "On Brand" by Aliza Licht
Aliza Licht's book "On Brand" is now out and discusses all the intricacies of building your own brand. Join us for this live discussion on the marketing podcast "The Business Storytelling Show."
Grab …
601: Power Up Your Drive: The Secrets to Staying Motivated
Ayelet Fishbach, author of "Get It Done: Surprising Lessons from the Science of Motivation," joins me on this episode of "The Business Storytelling Show" to share we can influence ourselves and get t…
BONUS: How to drive business growth through social media
How to drive business growth through social media might surprise you, but the strategy I discuss in this short 60-second bonus episode works.
If you need help getting started, contact me today: http…
600: The Problem With “Leads”: Why We Need to Find a New Term - a chat with Tamika Carlton
Marketing expert Tamika Carlton joins me on this live recording of "The Business Storytelling Show" to share why we need to stop using the term "leads" and what verbiage would be better. Join us and …
599: Don't Just Guess - Use These Marketing Metrics to Boost Your ROI! A chat with Howard Wolpoff
Howard Wolpoff, Chief Marketing Strategist at Profit Master Business Solutions, joins me on this live recording of "The Business Storytelling Show" content strategy podcast to discuss the topic.
Join …
598: How brands can build trust with consumers through reception marketing - a chat with RJ Licata of Terakeet
RJ Licata, senior director of marketing at Terakeet, joins me on this episode of "The Business Storytelling Show" to give us the scoop. Our discussion includes the importance of owned asset optimizat…
BONUS: Book review of "Magic Words" by Jonah Berger
The words we use can persuade people to do things and Jonah Berger uncovers what those words are in his latest book, "Magic Words."
I give a quick review in this bonus episode and highlight what you …
597: Crack the Code to Success: Unleash the Potential of Business Storytelling - a chat with Donna Griffit
Best-selling author of "STICKING TO MY STORY: The Alchemy Of Storytelling For Startups," Donna Griffit joins me on this episode of "The Business Storytelling Show" to discuss the topic.
Join us and gr…
596: Staying connected: Leading Remote Content Teams to Peak Performance - a chat with Kevin Eikenberry
Kevin Eikenberry, author of "The Long-Distance Team: Designing Your Team for Everyone's Success" joins me on this live recording of "The Business Storytelling Show" to share the latest when it comes …
BONUS: Name dropping: How to handle names in articles on second reference?
Quoting people in our articles can help us write better articles. They bring their expertise and unique opinions to the table that can improve the content and make it go deeper. But how do we refer t…