The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
562: How can leaders create a new playlist to be more successful - a chat with Susan Drumm
Author Susan Drumm joins me on this episode of "The Business Storytelling Show" to discuss her new book: "The Leader's Playlist: Unleash the Power of Music and Neuroscience to Transform Your Leadersh…
561: Should I sell my podcast? A chat with Heather Osgood of The Podcast Broker
Heather Osgood of The Podcast Broker joins me on the show to discuss what goes into selling your podcast and should you even consider it?
Join us and learn more about the process here: https://lnkd.…
BONUS: What Is A First Amendment Auditor?
You may have run across a video by a First Amendment auditor on YouTube, TikTok, or maybe a website. A First Amendment auditor, which they call themselves in these videos, is filming an encounter wit…
560: Here's what's new with Instagram - a chat with Corey Walker
Corey Walker, co-author of "Instagram For Dummies," returns to the podcast to update us on what's new with Instagram and what new topics will be covered in the book's latest edition.
Join us and or…
BONUS: What is evergreen content?
In this bonus episode, Christoph shares what evergreen content is, how to use it and how to update it.
559: Should your company launch a branded podcast? A chat with Alison Osborne of Quill Inc & CoHost
Alison Osborne and her team at Quill Inc & CoHost have published the report "State of Branded Podcast 2022 Report Branded Podcasts & Storytelling," which interests many of you.
In this episode, we …
BONUS: My tips to make a phone call on an Apple Watch easy
Answering the phone or making phone calls on an Apple Watch is a thing, and I do it all the time. Here are my tips to get the most out of that setup.
Read my related blog post here: http://christopht…
558: Data Viz: Fastest Analysis For Toughest Questions
On this episode, I'm joined by Dave Hurt, Co-founder and CEO of Verb Data.
We discuss:
- The rise in the need for customer-facing analytics tools
- How is Verb Data closing the existing gap in the …
BONUS: Are Freebies Worth It As Payment For Creators?
Getting freebies from brands sounds like such a good deal but is it?
Of course, some products can come in super handy and might be something you’re even interested in buying even if you don’t get it …
557: What goes into content accuracy in corporate content strategy?
Content accuracy matters. And corporate content strategy shouldn't be exempt from it, especially when we are trying to build our subject matter experts and company leaders up as thought leaders in ou…
556: Business storytelling in a Web3 world
Web3 expert Leslie Motta joins me to discuss:
- Who should be creating on Web3?
- How do you decide what to create on Web3?
- What's the cost to create on Web3?
- And more...
Join us and connect with…
555: How creators can be profitable with their content - a chat with Daren Smith
"Craftsman Creative" is a book that shares "the principles and frameworks needed to build" a business for creators. Author Daren Smith joins me on this podcast episode of "The Business Storytelling S…
554: How to use LinkedIn Live correctly - a chat with Susie Bills
Livestreaming expert Susie Bills joins me on this live episode of "The Business Storytelling Show" to discuss how your company can use LinkedIn Live. Join us and connect with Susie here: https://ln…
553: How to use cold email to book meetings - a chat with Alex Berman
Alex Berman, founder of Omni.us and author of "The Cold Email Manifesto" joins me on this live recording of "The Business Storytelling Show" to discuss how to make cold emailing a success. Join us a…
552: Author chat: Being an emotionally strong leader - a chat with Carolyn Stern
Carolyn Stern, author of "The Emotionally Strong Leader" joins me on this episode to discuss:
- Why aren't we taught about emotions in business?
- How do we understand the emotions at play?
- How do we…
551: How to do direct mail in 2023
Eric Van Kerckhove, owner of Allegra in Cedar Rapids, returns to "The Business Storytelling Show" to update us on how businesses can make direct mail work nowadays.
Join us and connect with Eric's c…
550: Are you following these latest social selling techniques? A chat with Tim Hughes
Author Timothy Hughes is joining me to discuss the latest in social selling. His updated book on the topic is also now available for pre-order. Check it out here: https://amzn.to/3V2oV6O
549: K-stream feed drop: Why Brands are Embracing Branded Audio with Liz Horowitz
This is a feed drop episode of the K-Stream podcast hosted by Jeff Koslofsky. Enjoy the episode and check out his podcast: https://anchor.fm/jeff-koslofsky/episodes/Why-Brands-are-Embracing-Branded-A…
548: How to do a YouTube video podcast - with Zach Mitchem
YouTube strategy consultant Zach Mitchem joins me on this episode to discuss how to make a podcast work on YouTube.
Join us and connect with him here: https://lnkd.in/givgaCim
547: Are you following these marketing automation tips? A chat with Michelle Nedelec of Awareness Strategies
Michelle Nedelec of Awareness Strategies joins me on this episode to discuss marketing automation's ins and outs.
Join us.
Learn more about Michelle's company here: https://lnkd.in/gBhnp2Hz