The Business Storytelling Podcast

Ron Jaworski, CEO of Trinity Audio, joins me on this live recording of The Business Storytelling Show to discuss the topic. Join us.

https://www.christophtrappe.com/audio-branding/
This episode is s…

Author Michael Buzinski joins me on this episode to discuss the topic and shares his three metrics to focus on.

To read his book check out https://www.amazon.com/vdp/0a5cc21903a64563b5dfd5da9f2ff041.

Expert Judi Fox joins me on this live recording of The Business Storytelling Show to discuss what it is and how it works. 

We discuss:

• What is LinkedIn Audio?
• How to get LinkedIn Audio?
• How do y…

Multistreaming is a great way to reach audiences wherever they are. In this episode, I discuss:

• What is multistreaming? 
• Good platforms to multistream
• Where should we multistream to? 
• After the …

Indeed, I care about content performance and creating cultures that work toward content performance. Podcast metrics also play a role here. After all, we want our podcasts to be found and listened to…

In this episode, Christoph Trappe discusses why we need to work with executives to get better content for the business. Topics discussed:

• Why execs need to understand and appreciate content strateg…

Journalist Larry Jorgensen joins me to discuss how he goes about writing historical content and what's behind his "Coca-Cola Trail" book.

Learn more here: https://lnkd.in/gbbHV3H3

We discuss: 

• How…

Ever-improving and increasing 5G services certainly can make our lives as livestreamers and consumers easier. So I was excited to see the 5GUW mark on my phone on a visit to Des Moines. The UW stands…

Let's discuss how to be better at communicating with our customers through the written word. 

I discuss:

• What are written communication skills
• Why are some so bad at this?
• How to improve written…

Live audio monitoring while we are broadcasting to social media and even while we are recording matters. It's important because if the audio turns out badly, the content will suffer and might become …

Web stories can now be created and published on websites and they can show up prominently in search results. So, it's probably a good time to discuss what web stories are and how to create them.

Let'…

There are a number of ways you can handle a new job announcement on LinkedIn - if you want to even announce the new job at all. I share how to handle new job announcements on LinkedIn and what to con…

Radhika Dutt, author of "Radical Product Thinking: The New Mindset for Innovating Smarter" joins me on this episode to discuss the topic. Join us!  

Order her book here: https://amzn.to/3543SeI

Shez Mehra, CMO at https://www.audiobrand.io, joins me on this live recording of "The Business Storytelling Show" to discuss audio branding.

We discuss:

• Why having an audio brand matters
• How to cr…

April Fool’s Day can be a great occasion for brands to share stories - as part of their content strategy - that are outrageous, fun, and, well, an April fool.

But they’re also dangers with them. In 2…

Shane Salk creates audio series in electronic entertainment and advertising.  Let's see what we can learn from him to create better audio experiences in our business storytelling. Join us.  

We discu…

Tom Shapiro, author of "Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business" joins me to discuss his book and how companies should rethink lead gen.  

Join us and gr…

There are some emailed requests I get quite frequently so I wanted to find out how to automatically respond to them without me having to do the responding.

The emails I get usually ask about:

• submi…